Ten years ago, digital was one of the upcoming media channels. Today, thanks to advancements in technology, media formats and rapid consumer adoption, it’s the talk of the town. Programmatic technology continues to change the world of digital advertising, from how we view ads as consumers, to how we buy and sell inventory as advertisers. The industry is fast paced, challenging, innovative and built upon collaborations between brands, agencies, publishers, and tech vendors, as they work together to deliver relevant advertising to the constantly evolving consumer. With collaboration at their core, leading innovators of the digital landscape, Xandr are putting a spotlight on the people, and culture, that are the driving force behind the programmatic world in their brand-new podcast, ‘The Programmatic Life!’ As a leading, end-to-end platform, the team at Xandr have built strong relationships across both sides of the programmatic ecosystem. Throughout this series podcast hosts, Karan Singh, Head of Advertiser Partnerships and Amina Begum, Director Solutions Consulting, will be inviting some of their friends to come and share their experiences and opinions on topics such as diversity, navigating the Ad Tech trade shows and understanding industry jargon while asking hard hitting questions like ‘does advertising really work?’ The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc.