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The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
The Impact of Diversity on Marketing and Business Growth: Veli Ngubane
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Mongezi Mtati / Veli Ngubane
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Season 5
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Episode 6
In this episode, we sit down with Veli Ngubane, of Avatar Agency Group, to explore how diversity isn't just a buzzword in marketing and business—it's the secret sauce to their explosive growth and creative success. From a team of over 100 people to a powerhouse of over 300 talented creative minds, Avatar's journey is a testament to the transformative power of embracing varied perspectives.
Veli shares candid insights into how mixing different backgrounds, thoughts, and cultures fuels creativity and innovation that resonate across global markets.
Key takeaways:
- Embracing diverse perspectives is key to innovative solutions in marketing.
- The fusion of AI and human creativity sets the stage for a new era of marketing.
- Creativity has a significant impact on business growth and brand success.
- Personalisation in marketing requires a balance between data protection and delivering personalised content at scale.
- Building a diverse and inclusive creative industry requires recognising and celebrating the unique voices and talents of individuals.
The Lead Creative Podcast is available on:
Audio editing and production by: Maishe Rakgoale
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