The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
Latest Episodes
Why Influencer Marketing Works for Some Brands and Fails for Others
Influencer marketing investment is growing, but consumer trust remains uneven. What separates creator partnerships that build brands from those that generate a brief spike in attention and disappear?In this episode of The Lead Creati...
Advertising Has A Sameness Problem, Not An AI Problem
AI may be changing advertising, but is it really the industry's biggest challenge?In this episode, Mongezi Mtati sits down with Alistair King, co-founder of former King James, creative at large and Vice-Chairperson of the Philipstown Wir...
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Why Safe Advertising Makes Brands Forgettable
In this episode of The Lead Creative, Mongezi Mtati speaks to Chris Botha, MD of Park Advertising, about why brands are playing it safe and what it’s costing them. He shares his perspective on the tension between data and c...
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Marketing Leaders on the Impact of AI, Culture and Creativity in Brand Building
CMOs are balancing speed, AI and increasing complexity while trying to keep brands distinctive and relevant. In this episode of Marketers’ Brief on The Lead Creative, Abey Mokgwatsane, CMO of Investec, and Jessica Wheeler, Chief Brand ...
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