The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
Podcasting since 2020 • 85 episodes
The Lead Creative
Latest Episodes
Cannes Lions: Cultural Nuance and Global Impact with Xolisa Dyeshana and Saf Sindhi
What does it take to create work that wins at Cannes Lions while also solving real brand problems? In this episode of The Lead Creative, hosted by Mongezi Mtati in collaboration with Danette Breitenbach, Editor of Bizcommunity...
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Season 7
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Episode 5
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1:16:41
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Human Truth Shapes Destination Marketing: Thembisile Sehloho
What does it take to market a country like South Africa in an always-on, cluttered world?In this episode of The Lead Creative, host Mongezi Mtati speaks with Thembisile Sehloho, Chief Marketing Officer of South African Tourism, ...
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Season 7
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Episode 4
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53:03
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The Art of Reinvention and Creative Freedom: Jill Greenberg
Over the past three decades, Jill Greenberg has created some of the most emotionally charged work in photography, from the End Times series to surreal animal portraits. Her images have appeared on Time, Variety, Newsweek and Wired. She has work...
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Season 7
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Episode 3
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45:33
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Short-Term Thinking in Advertising and Marketing Erodes Brand Growth: Gillian Rightford
Advertising and marketing are often driven by quick wins, and campaigns are designed to spike sales or chase trends. But in doing so, brands risk losing long-term relevance and impact.In this episode of The Lead Creative...
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Season 7
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Episode 2
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56:13
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Converting Strangers into an Engaged Community
How do you move from followers to a real community? In this episode, Selebogo Molefe shares how he built The Hookup Dinner, The People’s Fund, and more by focusing on trust, shared values, and consistency. We discuss bu...
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Season 7
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Episode 1
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1:02:08
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