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The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
Breaking Cultural Barriers for Authentic Brand Engagement: Steve Babaeko
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Mongezi Mtati / Steve Babaeko
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Season 5
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Episode 11
Steve Babaeko, the award-winning CEO and founder of X3M Ideas, delves into the remarkable journey that led to his agency's historic Cannes Lions win—the first for a Nigerian and West African agency.
This conversation offers invaluable insights into breaking international barriers and setting new standards for excellence in global advertising.
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Audio editing and production by: Maishe Rakgoale
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