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The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
Building Resilient Brands Through Ethical Leadership: Bonang Mohale
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Mongezi Mtati / Bonang Mohale
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Season 5
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Episode 13
Should brands become more vocal on societal issues, or stay quiet until the dust settles and consumers are ready to shop again? These are some of the questions I posed to Professor Bonang Mohale, Chairman of Bidvest Limited and SBV Services. Prof. Mohale, a respected leader in business and author of Lift As You Rise and Behold The Turtle, shared his insights on this topic.
Here are some key points from our conversation:
- Community Engagement: Businesses should hire brand managers who live within the communities they serve to ensure product and brand messaging remain relevant.
- Trusted Partnerships: Companies should aim to be the most trusted partners of their communities.
- Ethical Leadership: Ethical leadership should not exist in a vacuum but aim for a greater good.
- Young Leadership: Investing in young leaders is crucial for sustainable business and societal development.
- Economic Participation: Creating spaces for the majority to participate in the economy helps reclaim self-worth and self-respect.
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Audio editing and production by: Maishe Rakgoale
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