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The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
Seth Godin: Your Brand Has A Strategy, Not An Advertising or Marketing Problem
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Mongezi Mtati / Seth Godin
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Season 6
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Episode 5
In this episode, the host of The Lead Creative, Mongezi Mtati talks to Seth Godin, author of This Is Strategy, about why brands mistake strategy issues for marketing and advertising problems. “It doesn’t matter how fast you’re going if you’re going in the wrong direction,” Seth reveals, challenging us to rethink how we approach brand growth.
Seth Godin warns, “More followers doesn’t mean you’re more successful. People will know your work because their friends told them, not because you told them.”
Key Points:
- Ads won’t fix a strategy problem—diagnose the real issue first.
- Beware of false proxies like followers and likes; focus on real connections.
- Building resilient brands requires long-term thinking over quick wins.
- Serve your smallest viable audience with intention and value.
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Audio editing and production by: Maishe Rakgoale
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