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The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
People, Purpose and Profit: Growing Brands and Empowering Communities
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Mongezi Mtati / Charlie Stewart
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Season 6
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Episode 10
Many brands talk about purpose, but few put it into action. In this episode, Charlie Stewart, CEO of Rogerwilco, shares insights on:
- How B Corp Certification ensures purpose goes beyond words
- The shift in B2B marketing toward storytelling and emotion
- Why creative effectiveness matters more than short-term sales
- The role of AI in marketing and where human expertise still leads
Charlie also co-authored Business-To-Business Marketing, predicting the rise of compelling B2B creativity.
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Audio editing and production by: Maishe Rakgoale
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