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The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
Human Truth Shapes Destination Marketing: Thembisile Sehloho
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Mongezi Mtati
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Season 7
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Episode 4
What does it take to market a country like South Africa in an always-on, cluttered world?
In this episode of The Lead Creative, host Mongezi Mtati speaks with Thembisile Sehloho, Chief Marketing Officer of South African Tourism, about building mindshare through emotional and cultural insight.
You’ll hear about:
- The iconic Tastic x MaXhosa campaign
- Measuring effectiveness in destination marketing
- How influencer and brand values must align
- Why co-creation and agency trust drive effectiveness
- Making South Africa part of global culture
Listen wherever you get your podcasts.
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Audio editing and production by: Maishe Rakgoale
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