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The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
Research Insights: Purpose-Led Brands Earn Greater Consumer Trust
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Stacey Jayne Saggers, Commercial Growth Director at Kantar, shares insights from the Mzansi Consumer Barometer, recorded at the IMC Conference.
We explore how WhatsApp has become a key driver of e-commerce by enabling real-time, personalised transactions. Stacey also shares how Takealot’s township personal shopper programme has helped to bridge access and trust in online retail.
Look out for:
- Findings from the Kantar Mzansi Consumer Barometer
- WhatsApp as an enabler of e-commerce
- Township innovation in delivery and trust
- What brands can do to remain relevant and human
Thanks to our collaborators Soweto Media for capturing and editing this episode.
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