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The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
The Loeries Measures More Than Advertising and Marketing Trends: Preetesh Sewraj
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At the IMC Conference, Preetesh Sewraj, CEO of The Loeries, joined Mongezi Mtati to discuss whether the creative industry has too many awards, echoing the same sentiment shared by Chris Borain, CEO of IAB South Africa and The Bookmarks Awards.
Conversation highlights
- Too many awards, not enough purpose
- The Loeries as a research benchmark
- Fewer awards, higher creative standards
- Trust and bravery in creativity
- Collaboration drives better brand outcomes
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