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The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
Pete Case on How Enduring Client-Agency Partnerships Build Better Brands
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Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC, Audi and Carling Black Label thrive.
“Trust is the most important ingredient. It’s what allows us to put new, untested ideas in front of clients.”
Key insights include:
- How longevity fuels creativity and commercial success.
- Why trust leads to braver, more effective work.
- Lessons in leadership and purpose from Pete Case.
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