The Lead Creative
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
The Lead Creative
Marketing Is Business: Building Lasting Brands and Communities
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Marketing has never had more tools. But has it ever had less patience?
In this episode of The Lead Creative, host Mongezi Mtati engages with Dale Hefer, CEO of the Nedbank IMC Conference, which welcomed over 3,300 delegates from more than 20 countries in 2025, marking a record-breaking year.
Before leading one of Africa’s largest marketing conferences, Dale built and sold top ten South African agency, Chillibush.
We unpack:
• Why marketing must be treated as a core business function
• The difference between audience and community
• Why credibility compounds in brand building
• The risks of short-term marketing thinking
• How AI exposes weak strategy
This episode was produced and edited at Solemix Studios.
If you’re a content creator, marketer, producer or artist, Solemix Studios will offer you 30% off your first project. Tell them The Lead Creative sent you, and click here to book their studios.
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