Certainly knowing your customer is key to winning in the GovCon market. But is it an absolute requirement? Do we ever use this issue as a crutch for why we win? How do you build a winning team and winning solution when you don’t know the customer? Join us as we listen to our colleague Steve Cann - who has a $1.2 billion win record - talk about how he goes about winning business across agencies when he doesn’t know the customer; not once, but time after time; year after year.
Certainly knowing your customer is key to winning in the GovCon market. But is it an absolute requirement? Do we ever use this issue as a crutch for why we win? How do you build a winning team and winning solution when you don’t know the customer? Join us as we listen to our colleague Steve Cann - who has a $1.2 billion win record - talk about how he goes about winning business across agencies when he doesn’t know the customer; not once, but time after time; year after year.