The Lift: Smart Conversations about SaaS Growth
Welcome to The Lift, the podcast from Nue — the quote-to-cash platform built for the omnichannel economy.
Each episode explores how B2B SaaS leaders are reinventing their revenue lifecycles — from pricing agility to product-led growth, from replacing legacy CPQ and billing systems to scaling across every sales channel.
Join RevOps, finance and sales leaders for bold takes, practical strategies, and stories from the companies driving revenue growth.
If you’re ready to future-proof your revenue operations, you’re ready for The Lift.
The Lift: Smart Conversations about SaaS Growth
The Modern CFO: Navigating SaaS Finance, Tech Stacks, and Revenue Agility: The Lift
In this episode of The Lift, host Mark Evans sits down with Nue CFO Brian Keare and Ben Murray, widely known as The SaaS CFO.
Together, they dive into the evolving role of the CFO in today’s complex SaaS landscape, where usage-based pricing, PLG, and hybrid revenue models are rewriting the playbook.
Ben shares lessons from building one of the most trusted SaaS finance communities, with over 90K subscribers, while Brian brings an operator’s perspective on how finance leaders can modernize their tech stack, reduce revenue leakage, and align with GTM teams.
They also explore how CFOs can balance the pressures of efficiency and growth, the rise of AI in back-office systems, and the importance of unifying sales, finance, and operations around a single source of truth.
From practical frameworks for evaluating SaaS metrics to the cultural role of the CFO as a growth enabler, this discussion highlights what it takes to thrive as a finance leader in the modern era of SaaS.