The Lift: Smart Conversations about SaaS Growth

Beyond Seats: Why AI Is Forcing a New Era of SaaS Pricing

Nue

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0:00 | 32:13

AI is fundamentally reshaping how SaaS companies price, sell, and scale.

In this episode of The Lift from Nue, Mark Evans sits down with Jonathan Kvarfordt, GTM Strategy VP at Momentum.io and founder of GTM AI Academy, to unpack what AI really means for revenue teams heading into 2026 .

Jonathan shares his unconventional journey into AI, from translating early AI systems before ChatGPT existed to teaching AI strategy and advising companies on revenue orchestration today. 

Together, they explore:

  • Why the traditional seat-based pricing model is no longer the default
  • How AI is accelerating the shift to usage-, credit-, and outcome-based pricing
  • What’s overwhelming GTM leaders right now — and how to cut through the noise
  • Why most teams are using AI incorrectly (and what to do instead)
  • The real opportunity for companies willing to rethink pricing and workflows