
The Deep Dark Podcast
Welcome to the Deep Dark podcast where we ask seasoned business minds to excavate their history, pulling the best insights, hardest moments, and yes, golden epiphanies. Somewhere in the stories, the deepest recesses, and big breakthroughs we all get a little smarter and feel a little better about our own business ventures.
Episodes
37 episodes
Creating Spaces that Inspire: Zach Etheridge with Koll Office Interiors
In our last episode of The Deep Dark, we dove into one of our favorite projects from last year–a local eatery called Daisy's Table. One of the key pieces of that project's success was Za...
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Season 1
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Episode 35
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24:59

Fidelis Creative Team Case Study: Daisy's Podcast
Welcome back to the Deep Dark Podcast! On this episode, we're going a little rogue from our typical format. Instead of interviewing a guest, 3 of our team members are sitting down to recap one of our favorite projects to date: Daisy's Table. Bu...
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Season 1
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Episode 34
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30:35

33: The Journey of GasQuip: What is SF6 Gas and How Is It Handled?
Delve into a thought-provoking conversation with Luke Benden, the VP and Co-Founder of GasQuip. On this episode of the Deep Dark Podcast, Luke discusses the challenges and thrills of launching a business, managing partnerships, and mastering th...
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44:45

32: Curing Meat In a Cooler? The Creation of Tablesmith
See how the sausage is literally made in this intriguing episode seasoned with practical advice and firsthand experiences from Marshall Kettler's business journey. Ever thought of curing meat at home? Well Marshall definitely has. Take...
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37:39

31: Nate Fisher - CEO of New Founding talks about Cultural Disruption and Leading in Communities
We got to sit down with Nate Fischer, Founder and CEO of New Founding. Based in Dallas and a father of five, Nate shares his unconventional career journey from distressed real estate investments to his current mission of collaborating with visi...
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41:02

30: Global Missions: Jason Holland's Transformative Journey
Taking steps of faith can often pose challenges, yet this week's guest on The Deep Dark shares his inspiring story that will motivate you to embrace those daunting steps. Join us as we chat with Jason Holland, the President of Joshua Nations. J...
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50:22

29: Texan Trailblazers: Crafting Tradition and Innovation with Chisos Boots
Step into our latest podcast episode featuring Will, the trailblazing founder of Chisos. Discover how his deep-seated Texas roots and a zeal for innovation have redefined traditional boot-making. Throughout the conversation, Will articulates Ch...
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40:28

28: The Power of Deeper Connections: Cultivating Positive Growth Through Servant Leadership
Join us as we delve into the Deep Dark and share the profound insights of Jeremy Osterberger on the pre-process for positive growth. In this episode, Jeremy shares his belief in the transformative power of influence rooted in servitude, emphasi...
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35:29

27: Unleashing the Dragon: Lamar Romero's Vision for Beverage Marketing Evolution
Ride shotgun on this episode of The Deep Dark, featuring Lamar Romero's wild entrepreneurial ride, from coding apps to hustling Tequila deals. Lamar has held positions everywhere from Uber to Dell, before ramming headfirst into his fear of fail...
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30:03

26: Transformational NIL: How NIL is driving innovation in college athletics
On this episode of the Deep Dark Podcast we tackle all the real issues with Jamie Wood, who is the leader of the Name, Image, Likeness (NIL) unit for TAMU Athletics. Jamie’s background includes a four year stint with the storied Ohio State Buck...
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48:46

25: Leaving a Lasting Impression: Evoking Emotion through Cinematography
Step into the shadows with the Deep Dark Podcast! This episode welcomes Nick Utter dexterous freelance cinematographer who's left his mark on projects with the Dallas Cowboys, Mavericks, and other bold national brands. Nick spills the gritty tr...
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36:58

24: The Economic Vanguard: Creative Insights into Fostering Growth in the Brazos Valley
On this episode of the Deep Dark we are joined by Susan Davenport, who is the President and CEO of the Brazos Valley Economic Development Corporation. Susan speaks candidly about her twenty year track record as an industry trailblazer working w...
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49:21

Hashout #1: Getting Thrown Off By Marketing Math feat. The Owners
Merry Christmas! This latest episode of the Deep Dark is a special gift from us to you. We had Chris sit down with our owners and hash out the business of making smart marketing decisions. Marketing is hard, bad marketing is expensive, and vani...
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43:05

23: Entrepreneurship with Texas's Land Cruiser Maestro
Have you ever wondered how to become a Toyota and Lexus off-road specialist in the USA's most populous city? Enter Duc, founder and owner of Duggy's Garage, Houston's premier Toyota and Lexus off-road specialists. Also joining us is our very ow...
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48:55

22: Creating a Culture for 1,500+ Employees
In this episode, we're exploring what it takes to run a large-scale business. Curtis Hite is the CEO and Chairman of Improving, a software consulting and training company that he founded in 2007. With a focus on conscious capitalism, he has gro...
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51:30

21: Ossified Markets, and the FDA Hates You
Interested in meeting a man whose entrepreneurial pursuits match his severe myopic tendencies? In this podcast, we share the table with David Sley, founder of Hestia Tobacco. David entered the tobacco market in its ossified and totally stagnant...
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56:06

20: Self Deprecating Marketing For Employee Co-ops
On this episode of the Deep Dark, we're joined by Nadav Mer a serial entrepreneur responsible for starting, growing, and selling businesses in the IT and specialty coffee industries. Prior to becoming a professor, Nadav was the founder and owne...
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52:39

19: Starting a Business on Your Own, or with a Partner?
Significant life changes oftentimes bring about a real estate need, and these two are the guys you'll wanna turn to. Listen in as we chat with Austin Wyble and Davis Scott, the dynamic duo behind Nail and Key Real Estate. This partnership navig...
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1:01:43

18: Developing Key Relationships with Clients and Mentors
The world of insurance may sound intimidating, but James Hoffman can resolve all your worries. Head over to The Deep Dark and listen up as we talk with the Vice President of Higginbotham Insurance. James opens up about the art of caring for the...
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50:27

17: Visual Storytelling and Stewarding your Domain
If you've ever had an interest in visual storytelling, sink into a chair and listen close as Andrew Kilzer, the General Manager of Texas Filmworks, spills his wisdom in this episode of The Deep Dark. This episode explores everything...
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51:53

16: Capturing the Heart of the Brand Through Film
On this episode of the Deep Dark Podcast, we talk with Chris Salters, a professional Commercial & Brand Film Editor here in Texas, USA! Chris & Chris spent time talking about capturing the heart of the brand through film, telling the br...
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47:19

15: Starting a Business and a Family
We are honored to have had the opportunity to gain business insight from Phyllis Deitz in this episode of The Deep Dark. Phyllis is a wife, a mother of three, and the CEO of Deitz Consulting. Join us as we explore the intricacies of work-life b...
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51:21

14: Cyclical Trends, Woolly Mammoth Hunting, and Pleasing Customers
It's that time again. We have another episode of The Deep Dark podcast ready for you! On this episode we sat down with Derek Ratliff, founder and president of Horizon Firearms, to talk about company leadership and understanding your market. We ...
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1:03:15

13: Building Company Culture and Authenticity in the Workplace
Interested in building company culture and exploring authenticity in the workplace? Throw this episode of The Deep Dark in your queue. Chris is sitting down with Jeff Schiefelbein and Nick Besner, owners of Undivided Life and co-hosts of the Be...
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1:00:40

12: Growing Orgs in Passion, Production, and Profits
Company culture goes far beyond putting a foosball table in the break room, and it's Alex Sezer's mission to spread the word to businesses who might not know it. Through his gifting with both written and spoken word, Alex is on a mission to hel...
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53:06
