Under the Sisterhood

Rewriting the rules: Denielle Finklestein on reinvention and mental wellness.

Elizabeth Elfenbein

Today we’re getting under the hood with Denielle Finkelstein a mother, daughter, sister, women’s advocate and the Co-founder and Co-CEO of UNICORN. Denielle is a trailblazing entrepreneur with a passion to advance women in society. After a distinguished 20+ year career as an executive in the fashion industry, Denielle joined forces with her cousin, Thyme Sullivan, to drive systemic change for future generations of women. 

Denielle's visionary leadership and infectious enthusiasm fuel UNICORN's mission to transform the workplace. By strategically placing period products in EVERY bathroom stall, UNICORN challenges norms, advocates for the importance of basic needs, and leads a historic journey of empowerment. Denielle and the UNICORN team are redefining workplace and building standards and championing women's progress globally, one bathroom stall at a time.

UNICORN’s strategic partnerships with industry giants like JPMorgan Chase and American Express, have positioned them as a formidable force for health equity, sustainability, and wellness.



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