Under the Sisterhood
Under the Sisterhood podcast is one of our key storysharing platforms, celebrating the journeys of women as leaders, changemakers, and advocates in women’s health, mental wellness, and overall well-being. Host Elizabeth Elfenbein engages with women aged 18 to 100+ in intimate conversations, uncovering their experiences and wisdom while highlighting their impact on creating a healthier, more inclusive world. These stories not only honor women’s resilience and leadership but also foster meaningful dialogue around mental health, empowerment, and innovative solutions that help close the gender health gap and inspire change.
Seasons & Special Editions:
- Season 1: Being a Woman in Today’s World
- Season 2: Women’s March of Voices
- Season 3: Women Making the World Healthier
- Special Editions: Under the Hood Vlogs, Women Investing in Women’s Health, Women Making History
- Season 4: Women’s March for Mental Wellness
The Under the Sisterhood podcast is a tribute to the strength and impact of women leading the way in fostering change. With podcast producer Matt Butler and music by Ayla Schafer, Elizabeth Elfenbein creates a space where women are seen, heard, and celebrated, driving deeper connections and inspiring action through the power of storysharing.
Under the Sisterhood
From Patient to Changemaker: Elevating Voices in Healthcare with Lucie Bayer
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Today, we’re marching for change with Lucie Bayer, a mother, daughter, sister, and a patient marketing and advocacy leader with over 20 years of experience advancing human-centered strategies across rare disease, oncology, and chronic care. She is currently Director of Patient Marketing at Day One Biopharmaceuticals, where she leads unbranded and branded patient marketing for OJEMDA, including market-shaping campaigns, caregiver education programs, and a national Caregiver Ambassador initiative supporting families affected by pediatric low-grade glioma.
Across her career, Lucie has led multiple product and expanded-indication launches spanning ultra-rare and chronic conditions, including Hepatitis C, Cystic Fibrosis, Hereditary Angioedema, Acromegaly, and pediatric cancer. Her work is grounded in deep collaboration with advocacy organizations, patient and caregiver communities, and healthcare teams to translate lived patient experiences into meaningful education, trust, and engagement. She brings a global, creative lens to transforming complex science into strategies that make a real difference for patients and their families.
Lucie’s career began in the Czech Republic, where she worked for global marketing communications agencies such as JW Thompson and BBDO. Her work has since been recognized with numerous industry accolades across both agency and pharmaceutical roles, including the 2025 Top Marketer of the Year by DTC National.
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