Inside The ScaleUp
Inside The ScaleUp is the podcast for founders and executives in tech looking to make an impact and learn from their peers within the tech business.We lift the lid on tech businesses, interviewing leaders and following their journey from startup to scale up, covering everything from developing product market fit, funding and fundraising models to value proposition structure and growth marketing.We learn from their journey so that you can understand how they really work, the failures, the successes and the lessons along the way so you can take their learnings and apply them within your own startup or scale-up and join the ever growing list of high growth UK SaaS businesses.
Inside The ScaleUp
Kirsty Dawe - Webeo
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Kirsty Dawe
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Season 1
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Episode 50
In this episode, we talk to Kirsty Dawe, a B2B marketing expert and CEO of Webeo, an advanced platform that allows marketing teams to dynamically personalise their websites. We learn the importance of developing an ICP and the power of staying true to that, as well as discuss the relationship between content and outbound efforts in sales and marketing.