About Effing Time
"About Effing Time" is what George, Adrian and Andrew hope their audience say at least once each episode. The three hosts knew each other virtually, but after meeting in person at Watches and Wonders 2022 and filming an impromptu YouTube video together, there was an instant camaraderie that has led to a follow-up podcast. The trio come from different backgrounds but have found common ground in their unending interest in and passion for watches. As well as taking the piss out of each other. Check out the series on YouTube and listen to it on Apple Podcast, Spotify, TuneIn and Google Podcasts.Subscribe to the About Effing Time YouTube channel here. https://www.youtube.com/channel/UCqRdOESEo9GGB1zh4YW1iKw
Episodes
45 episodes
Therapy Session with Dr George Pt.1
At last weeks live AET event in London, George held an open surgery where members of the AET community came to chat with him about their collections and the stories behind the watches.Part Two to follow next week,
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Season 3
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Episode 28
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28:46
Community Choice Awards Part 2
Continuing to look at the trios' favourite watches & brands of the year before the AET Community Choice Awards at their event on December 13th.
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Season 3
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Episode 27
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32:14
The Community Choice Awards Part 1
With less than a month left of 2023, the guys launch the AET Community Choice Awards and discuss some of their favourite and not so favourite watches of the year.We'd like you to vote for YOUR choices so get involved at
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33:06
Dubai Watch Week review
Fresh from Dubai Watch Week, the guys discuss their highlights of the event.
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Season 3
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Episode 25
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33:19
The Kindness Episode
November 13th saw World Kindness Day, so the trio decided to discuss community and acts of kindness within the watch industry.
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Season 3
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Episode 24
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29:39
Behind the Manufacturer's Curtain
Fresh from a visit to the Bremont headquarters, Andrew discusses with George and Adrian the topic of seeing the magic of the brands at close hand.
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Season 3
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Episode 23
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36:27
New Releases
With George back, the guys discuss some of their picks amongst the brand-new watch releases.
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Season 3
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Episode 22
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35:14
When do we know when pull the trigger on a new watch?
With George still away, Marcus returns in this episode, where the trio discusses how and when you know when the right time is to pull that trigger on a new watch purchase.
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Season 3
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Episode 21
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37:39
What is it about Tudor and Marcus Flack?
With George being away, Adrian and Andrew are joined by AET's Marcus and they discuss why Tudor has Marcus firmly in their grip.
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Season 3
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Episode 20
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33:53
Team Ikuzawa
George recently returned from Japan following the launch of the TAG HEUER CARRERA TEAM IKUZAWA BY BAMFORD watch. Listen as Andrew, George, and Adrian discuss the trip, watch tourism, and the launch itself.
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Season 3
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Episode 19
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23:31
Nomos
Andrew recently visited Nomos in Glashütte and recounts the trip to Adrian and George. They also discuss service watches and a sex therapist. As you do.
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Season 3
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Episode 18
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28:16
Blancpain - The Debrief
So now the hype is settling down, how has the Blancpain X Swatch collab landed? What has this meant for the Fifty Fathoms 70th Anniversary Act 3 launch?
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Season 3
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Episode 17
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38:20
Subscriber Q&A 3
Having been chastised by subscriber Rod in an earlier podcast, we think we're getting better at these Q&As now so a huge thank you to all the subscribers who sent in their questions!
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Season 3
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Episode 16
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29:10
Blancpain x Swatch - post launch thoughts
The event has been and gone. Did the real-life hype match the pre-hype predictions? With Adrian back amongst it all this week, hear what the guys thought.
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Season 3
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Episode 15
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31:14
Back To The Future with Blancpain X Swatch
Saturday saw the release of the Blancpain X Swatch. Will it emulate the same hype as the Omega MoonSwatch? With Adrian away in far flung fields, Andrew & George are joined by a very special guest co-host, the brilliant Andrew M...
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Season 3
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Episode 14
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39:30
Will we buy Rolex off the shelf again?
Imagining a world where Rolex comes back to retail is what Andrew, Adrian and George discuss in this latest episode.
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Season 3
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Episode 13
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33:56
Rolex buys Bucherer - what does this mean?
The big news this week was the Rolex purchase of Bucherer. What does this mean for the rest of the luxury watch brands and indeed for Rolex themselves?
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Season 3
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Episode 12
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32:16
Subscriber Q&A Part 2: Semi-disaster!
This Q&A part 2 is because we like to talk and you guys like the ask deep questions, so doing a single Q&A episode wasn't possible. However, in this episode, we cover more questions! Cheers,AET Team
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Season 3
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Episode 10
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30:42
Watches in Movies - do we care?
George, Andrew and Adrian talk about watches in the new Barbie and Oppenheimer movies. Does it have an impact if a watch is seen in a movie?Do we actually care about which watches are in movies?
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Season 3
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Episode 7
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28:11
Subscriber Q&A - July 2023
Hi, Effers!In this episode, Andrew, Adrian and George answer your questions. Well, not many as we like to talk! You guys asked a lot of questions, so we are going to sprinkle these across the coming weeks. Cheers, AET.
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Season 3
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Episode 6
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27:17
Threads - what this new social media means for watches
Andrew, George and Adrian discuss social media and the watch community and if Instagram's new Threads is good or bad.
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Season 3
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Episode 7
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27:38
Should fashion brands make watches?
We discuss if fashion brands should make watches fueled by the recent launch of the Louis Vuitton Tambour.
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Season 3
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Episode 6
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37:46