How This Mom of Three Scaled Her Side Hustle to $4,500 in Just 60 Days While Working A Full Time Job

This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor’s journey is a reflection of her dedication and strategic thinking, making $4,500 within just 60 days of launching her side hustle.

Taylor has a background in ad strategy and management, and took a leap in a new journey by enrolling in Conversions for Clients, our step-by-step program that not only shows you exactly how to create high-converting Facebook and Instagram ads but also how to create a wow-worthy experience for clients. She found value in the program due to its detailed resources, including bonuses, templates, and ongoing updates that help ad managers at all points of their journey.

Topics Covered In This Episode:

1. Why starting with client acquisition using direct outreach and networking, particularly through Facebook groups, is important as an initial focus for scaling a business.
2. The importance of overcoming personal self-doubt and how persistence is a key element for success.
3. How to use effective and simple marketing, like Facebook groups, where freelancers see success consistently when used strategically.
4. Managing a full-time job, parenting, and starting a business is feasible with structured daily activities and effective time management.
5. The significance of community support and having a focused strategy is reinforced as central to Taylor's success.
6. Embracing failure as a necessary step towards growth is a critical mindset shift that supports long-term goals.
7. Dedicating regular time each day to marketing activities ensures a steady client pipeline and supports sustainable business growth.
8. Being dedicated to continuing to learn and proactively joining programs to strengthen your business.

Find the full show notes at:  https://brandimowles.com/238

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN HOW MAGGIE, A BRAND STRATEGIST, WENT FROM $3,000 TO $7,300 A MONTH IN LESS THAN 30 DAYS BY ELIMINATING THE NOISE

From Laid Off to 5-Figure Months as an OBM with Corinne Blagg -  LISTEN HERE

Turning Messy Action into Success: How Jamie Launched a Thriving Ad Management Business - LISTEN HERE

Additional Resources:

Need help landing your first or next client? CLICK HERE for my step-by-step process to stand out in your marketing and find your next high-paying client for only $37.

Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience.  - CLICK HERE

Conversions for Clients -  CLICK HERE

Follow Taylor on Instagram - CLICK HERE

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Transcript

How This Mom of Three Scaled Her Side Hustle to $4,500 in Just 60 Days While Working A Full Time JOb

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Brandi: [00:00:00] Today's episode is going to be so good. We are spotlighting one of our students. She's been with us for only 60 days and has three clients is doing 4, 500 and she's just following the step by step process that we lay out in conversions for clients. She's a mom of three and working a full time job and still making her side hustle.

And I cannot wait for you to hear her story, be inspired by her story, but more importantly, know that if she can do it, you can too. And that should be a reason to listen to this episode in and of itself. That if one person can do it, then you can do it. And be inspired, not jealous, not comparison, but just hear success leaves clues.

What clues does she leave through this episode? And I can tell you this, it is packed with good, good clues that you can implement in your business. No matter if you have a full time job, you're a mom or not, Taylor's not holding anything back. And I [00:01:00] hope that her story inspires you to take more action. So let's jump on into this week's episode of the serve scale sword podcast.

Hey, Hey, Hey, my friend, welcome back to another episode of the serve scale sword podcast. No matter if this is your first time tuning in or you're with us each and every single week, I am just so glad you are here for this episode because these types of episodes are my favorite. It's a chance for you to hear from other ad managers.

If Who are doing the dang thing and they're right where you are, or they're a few steps ahead of you. They don't have million dollar businesses yet, but they're tracking those three, five, 10, 000 months. And you can learn [00:02:00] so much from what they're doing right now in real time, whether that's with systems, lending clients, managing their time while being a mom, running a business, having full time jobs and each and every single one of them.

brings a new perspective to that. This business isn't for only one type of person. It doesn't matter what's going on in your life right now. You can make this business work. And so I'm so excited to introduce you to Taylor. She has been a conversions for clients student since the end of August. And we are recording this in the very beginning of November.

So like September. 60 days she's been with us and she is just doing big things. So Taylor, tell the audience who you are as a person and then a little bit about your business.

Taylor: Yeah. Thank you so much for having me on Brandy. I'm really excited to talk about just how everything has gone with my journey so far, especially since I joined Conversions for Clients. So I'm actually up in Canada. I live just outside of Toronto in a little [00:03:00] town called Guelph and I have three beautiful daughters.

They're five, three and one. So it's very busy. My husband and I have been together for 11 years and Yeah, I just, I love going for hikes. I love reading. I'm a huge book worm. I'm on book talk all the time. And yeah, that's, that's mostly about me. And then my business so I have a corporate background.

I've, was working in Director level positions for the majority of my career up until this point and then last year the company I was working for was acquired by a bigger firm and the culture just did not align with my goals with my family life. So having three little kids and, I have my oldest is in kindergarten, so I have school pickup and drop off and daycare and they're inevitably get sick.

And it was just so impossible to keep up with a corporate their expectations. And so I decided to leave that [00:04:00] world

strike out on my own and consulting I did a little bit of

freelance stuff here and there, but I was having a do and simplifying my processes

And I'm sure, when you try to do all the 

things, you end up just getting burnt out and you can't do anything effectively.

And so 

fittingly 

enough, I 

came across one of your ads for, for 

your confident ad manager. And I just 

fell in love with everything you were saying right away. And I knew that this was for me because I knew how to run ads. Like I've been 

doing it for a really long time, but I had no idea how to get

clients and how to position myself, how to package myself and really how to 

do that end of the business. And, and then there's just so much 

gold in conversions for clients on the ad side too, especially because 

ads are just an ever changing, evolving, part of

marketing.

So that's a little intro about

me.

Brandi: So I want to backtrack on a few things. So you love to read. I love to read too. If anyone gets my wins Wednesday newsletter, they always know reading. And I'm always afraid that people are going to [00:05:00] think I'm like crazy person. Cause I do read like the dark twisting book. I'm like, what does it say? But what do you enjoy reading? Like, what are your favorite types of books? What's your favorite book you've read this year? 

Taylor: So I'm so funny, I if you look at my Goodreads 

profile, 

there's everything on there. There's like fantasy, historical fiction, like I'll read business 

books, 

like romance, spicy romance, 

like there is everything on there. my favorite book I read 

this year was, um, I did read this Seven Husbands 

of Evelyn Hugo, which is 

really good. and then The Nightingale by

Kristen Hanna, which was like a World War II

fiction. And that was incredible. I think that's like my favorite book

of

the last five years.

Brandi: Oh, wow. Okay. 

Taylor: yeah. 

Brandi: I just downloaded the good reads. like it's an image, like the best. Most read books or whatever and i'm looking and i'm like, okay all the dark and twisty stuff read that and then there's like romance on there i'm like 

But I am i'm dedicated to like finishing this list because that is [00:06:00] something I think it's really important just like in our business I always bring these conversations back to business.

I always think that it's we're getting like a really great wide variety of different perspectives. And so we are only freelancing, and I don't want To say only freelancing, if we're running ads, that doesn't mean we can't pull from some traditional marketing efforts on how we run our business, which is why I teach 10 different ways to land clients, because we can, we can pull from different industries.

And I think like stepping outside of our comfort zone, you To jump into some topics that maybe we wouldn't have been interested in. I mean, a lot of people don't realize they like ads until they get in there and start doing it. And unless you took that chance, you would have never known. And I think it's the same with our reading.

So I love that you have like a wide variety of types. That's something I'm definitely working on this year. And I think Nightingale was on there as one of. The book, so I'll have to check it out and then I'll tell you how I like it. Okay, so then you're in Toronto I've been to Toronto, [00:07:00] outside of Toronto.

I've been to Toronto twice and I don't know why I like. I didn't have a picture of what Toronto is going to look like. It is so beautiful and like the surrounding areas are so beautiful. So highly recommend Toronto and then, um, towards your business. So you were in corporate, what were you doing in corporate?

Like, What was your roles? What were your daily tasks that you were doing? Did it have anything to do with marketing or advertising?

Taylor: It was, yeah. So my, my last role that I had before I stepped away from the corporate role, the corporate world was was a CMO position. And so I was in charge

of like full service,

like every single

marketing,

you know, touch point you could have. We were doing like traditional marketing. It was 

definitely Omnichannel.

Um, And It was, it was like enjoyable 

having 

your sort of fingers in all aspects of the marketing for the

business. But this has been 

really, really interesting to just really 

focus and hone in on this one aspect and not that ads 

have to be [00:08:00] the only thing focused on because I

think Um, something that I really 

love to 

do is, is like the whole funnel that follows the ads as well. That's 

something that I'm, I'm really, really into all the, the data that comes along with that 

and optimizing and tweaking here and there to make sure that you have a really, really

dialed in funnel. ad from the moment you hit a cold lead to 

the 

moment they close as a client. that's been really, really 

interesting to shift from having to focus on every

single aspect of marketing

for a large corporation to just like really, really, really honing in 

on the ads and lead funnels for smaller, medium

sized

businesses.

Brandi: Okay. So I love this because first off, let's break down some terms for people just so everyone knows CMO, chief marketing officer, and then omnipresence mean that you're just on all the plat and not necessarily all, but you want to show up 

in different places. So that could be like, you're doing Google ads Facebook ads, billboards.

Brochure is like, you're just showing up in

more than the one place, or maybe it's also organic. [00:09:00] And so part of marketing 

is all of our clients should technically be

a little bit more omnipresence than

relying on one source of marketing or advertising, whether that's

paid or

organic. So, okay, So you, were you running ads like Facebook before, um, having the freelance business?

Was that part of your job in corporate? 

Taylor: it was yeah, I mean towards the end I wasn't 

the 

one who was like in the nitty gritty of it It was more of an overview but in the start of my 

career I 

did like my very first 

job that I ever had was

running

facebook ads 

and it's just so funny to think 

back Like that was You know

10 years ago and the like cost per acquisition was so much lower than 

it is now for just like in general, but so 

that's where I really started

and then Kind of like as my career developed I got away from doing that being right hands in on that So it's been it's been

fun to get back into that again

Brandi: Okay. so this is so funny. You've been running ads longer than I've been [00:10:00] running ads. So I think that's so fun. And 10 years ago

it was cheaper, but it was more difficult to run. And there was no 

And there was no pixel. So like people freaked out about iOS 14. But the thing is we didn't have a pixel back then like when I came in there was a pixel and you had to run like campaigns that had like 50 campaigns and so now it's so much easier to run ads. And you were doing it before me. So that's so fun.

So the fact that you have more experience than I do running ads, but you still decided to enroll in conversions for clients. Can you take me through what made you have that decision instead of trying to figure it out on your own?

Taylor: I had considered just figuring it out on my own because, because I have so much experience, but you, the way that you presented the program in the webinar was just Oh my God, I need that. The way that you explained and, and something that I will say 

is after joining conversions [00:11:00] clients, like I was already so impressed with the program prior to joining. And then once I got in 

there

and like all 

of these bonuses and templates and extra things and, Oh, here's a new module that I just made for you 

guys. It's been 

amazing. So much more

than I anticipated. And I was already 

impressed prior to that. so 

I think even even when you, 

um, you. You do know what 

you're doing.

You 

have the experience. Having

that guidance is really, really key. on one of your last podcasts, I heard you mention that having a

business coach is really important. Even if you're

doing really well, you need to have that guidance and 

the accountability.

And the Facebook group is, is gold on its own.

So I think just

having that. community support and having a really clear cut out the noise of all the 

millions of 

gurus and, you know, people. marketing bros out there and just focus on

one strategy was something that, that

really 

sealed the deal for me and in joining conversions for clients. 

Brandi: I love that. I'm always interested, because we've had so many people, especially coming from corporate, and y'all have, [00:12:00] like, I mean, at the end of the day, you probably have more experience than I do. With that being said, okay, you came in end of October, uh, end of August.

And now we're sitting here with three clients. That you've landed. So tell us about how you've acquired those three clients and you're We're like fingers crossed tomorrow fourth client coming And so tell me how have you acquired those clients? What have been your marketing? Um, 

Taylor: Yeah, so I one thing that I I was unsure of at the beginning was niching down and I wasn't sure where I wanted to specifically focus on And then I saw that you had commented on someone's question within the facebook group saying, you know You don't need to niche do the three niche step right away find out your broader niche and then from there Once you start getting some clients you can start to really really hone in on that You But so that really helps me because I was like, Oh, like I have to pick this one specific thing.

And what if that's actually not where [00:13:00] I want to be? And I don't want to pigeonhole myself into that. So I, I opened it up a little bit more. I wanted to focus on service based businesses in Canada. And The first thing I did was reach out to my network of people. And rather than just saying, Hey, do you need these services?

I just dropped them a line and said,

Hey, I've started 

my own business doing this. 

And do you know anybody who would benefit from these services? 

And 

the three people that I heard back to from were 

like, 

yes, I need that. Me, I'm raising my

hand. Um, so that was really nice. And

then, 

Um, one of them 

is, is the one I have a call for tomorrow. So two my

clients came from sort of like a 

warm outreach. And then the other client I 

found, and this is something that

I probably 

wouldn't have thought to do if I hadn't joined

conversions for clients and gone through the consistent clients module was

Facebook groups.

And, Something that I 

know I need to work on is finding some higher tier 

clients and those aren't always going to be in the 

Facebook groups.

But just for starting 

[00:14:00] out, you know, somebody posted, they

were looking for some help with ads management. We 

hopped on a discovery call that 

day

and they were like, yeah, let's 

do it. So that was that 

was 

something I 

didn't really expect, like kind of, you know, finding somebody in a group 

like that.

It

was, you know, just like a Canadian women's

marketing group or something. So, 

Brandi: and I love getting in those local groups, like I'm in, so yes, now I'm in Atlanta, but like we don't live in Atlanta. Um, we live in the suburbs of Atlanta, so that is where most of the people are, but I'm like in

the, probably the one of the smallest suburbs

in Atlanta and I'm in their, uh, The county that I live 

in I'm in their Facebook group and I 

see businesses all the time that.

some of them have local businesses.

Some of them have online. We have women's networking groups around us. Like there's so many places to connect and they don't have to just be like Jenna Kutcher's Gold Digger Facebook group. I think like some of [00:15:00] us are so focused on like 

these big groups where a lot of,

times like the best

ones are your local ones. Even if you're not working with local people. Businesses, like there are businesses post 2020 that are now

focused on in these groups. They have online

businesses and they want help or if you are in local businesses, they're there. That's where they're hanging out is in those local networking groups or ours is just our county connect.

So it's like where businesses can connect with like 

people looking for services. And so I think like really tapping into facebook groups is awesome. Always going to be beneficial, especially when you're just starting out. And people are like, Facebook groups are dead. And I hear like course creators say their Facebook groups are service providers say Facebook groups, are dead for finding clients. and then whenever we get on. Calls with people they're like, oh, yeah, I'm landing clients from Facebook groups, and I'm like my Facebook not dead You just said like conversions for clients Facebook group is like 15 comments a day [00:16:00] like it is dead So I think sometimes we begin to tell ourselves these stories and it holds us back from actually Pursuing and trying something out now if you go for 90 days, and it's not working for you.

Okay, let's pivot but like It's not dead. There's no marketing channel that's dead. Some people could say that brochures are dead. And I know that I give the four Bs a hard time, but like people land, like local businesses still use brochures because they work to a certain degree. And so whenever someone says something's dead, I'm like, no, it's probably not.

not working for them. So I love that. Okay. So direct outreach to people. I love that you took the pressure of you asking them. Because I think a lot of people don't want to, like, ask friends, family, connections for that help. But you just said, hey, do you know anyone who could benefit from these services?

And in a way, that is asking them. Because if they need it, they're going to say, like, yes, I need it. And we just had someone in Strategist Society, we did 31 [00:17:00] days of posting. And she had two discovery calls because people found, saw her posting and they've already known her, but they didn't know this is what she was doing.

And so just putting ourselves out there can open up a lot of doors. So I love that. Okay, so how much did you charge for your 

first client? 500. Love that. Love that. So anyone listening and you're like, and Taylor, I know that you have a little bit more experience coming into this than but still, 1, 500. We just had someone else in the group land her first client.

No experience at 1, 700. 1, 500. So when you undercharge, because you don't think you know enough, like stop, that's the going rate for a brand new ad is 1500. So your second and third, are you still at 1500? 

Taylor: I still am and I'm ready for my 

next 

client to bump that

up. So and one thing that I did 

frame with

my first client because it was somebody that I had

a relationship previously, it was a warm

outreach. 

And I would love to use the results that we're gonna get 

[00:18:00] as a case study. and And so I just said, Hey, my

usual fee is 2000. But if you're 

cool with me making a case study out of what we're going to achieve together, then

I can reduce my rate to 1500. And so that was, that felt really good to be able to 

offer

something, to her for signing onto the relationship and still land my 

first client at a decent rate. 

Brandi: So you're using the risk reversal method that we teach in the bootcamp. That's one of the first things we teach inside of conversions for clients, and we teach it in booked and banked. So we'll make sure to link all that up so you can grab that, but use the risk reversal method. So you didn't have to work for free, but you're presenting a discount.

That's a win win for both of you.

So I love that. Okay, so now you have three clients within, less than 60 days. 

and are you still working your full time job? 

Taylor: I 

am. It's going down 

to part time

right now. I'm a, I'm a bit of a workhorse to a fault. and I've I've always struggled to 

find a bit of a

[00:19:00] balance. But right now I am 

still

working full time. It's very flexible. the job that I'm working full 

time at right now. Is a job that I'm a business partner in, so I have full control over my schedule, which does allow me to 

do discovery calls 

during the day.

It allows me to take, a half an hour break and do 

some of my marketing minutes first thing in the morning. Cause I feel like that's just so key is just doing that first thing. And it feels like such a big win, even if you don't necessarily hear 

back. it's just like a great

way to kick off the day.

Brandi: Okay. So I love this. Three kids. Full time job. Three clients. About to be four. And I'm sure you've ran into some roadblocks now. Maybe not, but have you experienced any roadblocks or anything that's been like Oh crap. Like or doubts that pop up. 

Taylor: Oh, doubts. Absolutely. Even, even I think that was my, right before I signed my third client, I was like, I don't know if I should do this and I know how to do it, but I still have, those doubts creep in. And then that 

afternoon [00:20:00] I signed my third client And I was like, Oh, I can't do this. 

Okay. Um,

so I just, I think the roadblock that I really

hit was, It was fantastic signing my first couple of clients then I feel like I

Kind of took my foot off the gas in terms of marketing myself, because I was like, okay I still have 

this full time

job I

have a family and Now I actually have to do the work for these 

three clients and I don't want to overload myself because I do want to 

give A really good experience to my clients And I think that I owe that to them.

So Now I'm just trying to figure out, okay, how is this schedule going to work and how can I

continue to, because you know, my clients are signed on for three month contracts. 

If they were new or not, I don't know. so I do need to make sure I have leads in the pipeline. So I think that's something that I

really need to work on in terms of what my

current roadblock is, is continuing to bring on new clients and making sure I 

have the capacity to do all 

Brandi: Yeah. And that's [00:21:00] sometimes where people, it's like, do I have fast growth and then not be able to manage it? Or do I have slower growth? Get clients results that stay on. Month after month after month after month. And a lot of us, including me, want fast growth. Like, that fast growth, but with super fast growth means you're gonna hit more roadblocks, more obstacles, more challenges quicker.

And so, you get to choose your path. And I think sometimes students And all, I mean, like a lot of the times slow growth is not a bad thing. Slow growth gives you the chance to get your systems in order and fix things and all that kind of stuff. But then there is this point where like, we want fast growth.

We want to hit those goals really fast. And I'm a fan of that, but it's also how do we systems then, then allow us. To be able to have the fast growth and that's where staggered onboarding is really effective Deposits and having them sign on like a month later, so we're not losing them [00:22:00] Um things like that also using the productive weekly workflow that's in side conversions for clients can help us with that And then also remembering like we started this business probably because we wanted more freedom flexibility Finances, so how do we make sure that we don't?

And, uh, work, work, work and get burned out months from now. And we have all this growth, but we don't have the lifestyle that we want. So it is this balancing act of like how fast is too fast. But like you said, one thing that I think is super important is that no matter what, 30 minutes of marketing Monday through Friday is so important to keep that pipeline full. And that's where we see people come to me six months and they're Brandy, I just lost three clients and now I don't have anyone in my pipeline. I'm like. Well, what happened? Well, once I onboarded those clients, I stopped doing marketing and I don't care how full you are. You should always have people in your pipeline taking deposits, taking, like getting, saying like, Hey, let's sign a contract for three [00:23:00] months from now and we can work And so having that constant pipeline is really, really, really important. Even when you're full with clients, because those clients will eventually leave. And so how do we make sure we don't get in this desperate situation? and usually comes from. When people stop and so that is a great. I mean, I think that's such a good roadblock to know that and you're aware of it.

That's important. You're aware of it. So now, you know the to take in order to make sure like you said every morning That 30 minutes is how you start your day. I think that's so smart because then it's just out of the way So one thing else taylor i've noticed is a few qualities about you Is one, you're such a student and you're a student and the, like, you're not a consumption student.

So maybe you are consuming the content, I don't know about it, but you also take action. So a lot of the things that you've said, you're just doing what I teach in the program. It's not like you're like, and uh, you did like iterate some of the [00:24:00] emails and stuff like that. And I love that. But like, you just follow the plan.

Even if you've been doing this longer than me, you still follow the plan because the plan is proven to work. And a lot of times I see people come in and they just want to like, Not follow the plan. And then they're like, I'm not getting results. Well, no die. You're not following the plan. Like, just let me show you the way to success. And then if you follow it then of course, iterate, make it your own. But until you actually have those clients coming in, like, just follow the plan. There's no reason to do this on your own. It's there. So what have you found to be the most helpful for you since 

joining? 

Taylor: So I think one of my favorite things is that you're the first module in In CFC is how to get clients, which seems so backwards. And you acknowledge that like when I opened it, this is the first thing that I'm going to do. There's no ad training, but it's, it's getting, because it does take you some time to get your first client and being able to get [00:25:00] those systems and that, that, those marketing techniques in place.

And then you take the time to learn, right? You have those things working in tandem, like you, like you mentioned in the course, if you spend all of this time learning, how to run ads and, setting up the campaigns and just like really beefing up your knowledge, Then you're basically starting from the beginning when it comes to finding clients.

So I love, love, love, love,

that. And I 

just really jumped in and took messy

action. like, I don't have a website yet. 

Brandi: I love it. 

Taylor: Um, I have an 

email and an Instagram account. Um, I just, 

I

really, really jumped in. I,

I was like, I'm just gonna make this messy for now. And then now that I've had okay, I have the three clients, I can

take a little bit of a breather. I can start to get some of those systems really nailed down. I can get my website. up and then, while I'm 

still doing those marketing minutes as we go along. So I think that that's been really, really key was just that 

little shift in Okay. I don't need to have everything set up and a [00:26:00] hundred percent perfect before I go out there and

take action And actually start making money.

Because if I had waited and I'd be

like, Oh, you have to perfect my website. What's my branding going to be? What font am I going to use? Like I know me, I'm an overthinker

And I would have taken so much time, but just, okay. I bought my email 

domain. I'm doing my marketing minutes. I'm doing some outreach. I have

three clients And now I can clean it up a little

Brandi: Yeah. And I think in the program, I'm like, I'm not going to teach you how to set up a website. I'm not going to teach you how to do all this because none of that matters

until you get clients. And I was just talking on another training I did and I was like, you can consume all day and be the smartest person, but unless you have clients, you're just a broke smart person.

Like, I mean, at the end of the day, you have to have clients to have a 

business. And so that's when we made that shift in conversions for clients. I've always in my brain taught how to get clients first. The bootcamp has been always how we have

people into the program. And now we have booked in bank, which does the same thing.

I'm [00:27:00] teaching you how to get clients.

And so in my brain, everyone would just know, like, that's what you need to focus on. But then the course didn't reflect that. And soon as we made that shift 

of like, Okay, I told y'all you need clients, but here you get a whole module on how to clients. The first module, the first thing you're gonna do and acknowledge that it's uncomfortable and it doesn't feel like intuitive to do it that way.

You see in the Facebook group, it's like when, after when, after when, like people are landing clients when other people are saying people aren't hiring. I have proof every single day inside conversions for clients, people are hiring, like it's there. And it's because that's where we focus. So that's the difference that it can make when we shift our focus to not focusing on all the things, but focusing on the one thing that's gonna make the biggest impact.

And as mothers, as people, I don't have a full-time. I mean, this is my full-time job, but as people with full-time jobs. As mothers, like, we have to focus on the things that actually move the needle. We don't have time to focus on all the [00:28:00] fluff. And so that's who this program is made for is people who don't want all the fluff.

They just want to get to it. I have people all the time say, do you teach me how to get an LLC? And I'm like, no, you can Google that. I think it's different. Like you're in Canada. I don't know what the rules are in Canada for that, but you can Google it. You can find 

Taylor: and that's been something that's kept me back from programs 

in the past 

is that, a lot of times there's, there's,

a lot of focus on how to do, you know, whatever it is they're teaching in the states. and uh, like, a lot of that is 

not applicable to me. And so the fact that that was 

like not included, wasn't even a thought to me. even note it until you just said it now,

so. 

Brandi: Well, we get no, I don't care about your LLC because until you get a client, you have a hobby. You don't even have a business. And so once you get a client, then we can worry about LLCs and I'll direct you to a podcast episode. And at the end of the day, I'm not an attorney. I'm not an accountant.

I shouldn't be giving that information anyway. And if you are taking that information from people, [00:29:00] you better double check That the information's right because unless they're an attorney or accountant, they shouldn't even be giving that information. And so we don't worry about that because all that kind of stuff on how to set up a business, it's all Google, like Google.

And where I am in Georgia, it's even based on your county. Florida had different rules than Georgia. So like it doesn't serve me to teach that because at the end of the day, that doesn't make you money. 

Taylor: hmm. 

Brandi: I love that. Okay, so Taylor, I want to wrap this up. I want to be considerate of your time. What do you think has been one of the biggest, like, gifts that you've given yourself since starting your freelance business? 

like physical. I mean, it can be physical if you bought a fancy purse or something, but like, what is like, what have you just find is like, oh man, this has been so worth it.

Taylor: Yeah. It's funny that you mentioned the physical gift. Cause I, when I, when I shared in the group that I signed my first client, somebody said Oh, how are you celebrating? And I was like, I didn't even think to celebrate. And I should I think that the biggest

gifts, um, that [00:30:00] I've 

given myself is the permission to 

try and to really go

for it.

I mean, I've,

I've, you know,

yeah. explored other business ventures 

in the past and I've always had 

like one foot in. And I think that this time around, especially with the guidance

and seeing the success of the other members in the group and the longevity that

this type of business does have, I've really been able to give my permission to myself to 

do something fully 

on my own, to own this by

myself and to really give it all I've got.

As a mom, And we're like a dual income house. We're both responsible for, for our family finances. It's scary going out on your own and, 

and the unknown

of what if I don't sign clients? what am I going to do? But I've, I've really given myself 

permission to have confidence in my ability.

to continue 

growing this business. And you and I have chatted 

separately about some of my bigger

goals and, and, just giving myself that permission feels 

like such a gift that I haven't had

before.

Brandi: I love that. [00:31:00] I love that. So tell everyone 2025 is right around the corner. I don't believe in your goals. I believe in your next goal, but I know that I'm like in the minority with not believing in your goals. So tell me, what is in store for you in 2025? Like, what are you chasing? 

Taylor: In 2025, 

I really want to get up to, uh, 

some, some higher ticket clients. I want to be

charging 3, 000 a month for my 

clients and giving them

like a really, really, premium service. and I want to be 

known as somebody like, Oh, you know, I went 

to her for this. She optimized my whole ad lead gen 

funnel, everything. And I would, I would really love 

that for myself And

the financial 

security that's going to come along 

with that. 

So I think doing all of

that

without

burning myself out

is going to be key for me 

in 

2025.

Brandi: I love that. I love that. Okay, so let's do some rapid fire. You ready. 

for it? 

Taylor: Oh, I'm ready. 

Brandi: Okay. what? 

is your favorite type of [00:32:00] taco?

Taylor: Ooh. actually 

like a vegetarian sweet 

potato base. So 

Brandi: You're like the second person who said 

sweet potato tacos, and I'm

like, what?

Taylor: It's So good. It's, it's surprisingly delicious.

Brandi: Okay, I'm gonna put that on our list. I'm gonna tell Austin when you make some sweet potato tacos and figure this out. Okay, perfect. Are you hard shell or soft shell?

Taylor: Hard shell? 

Brandi: With a sweet potato? I guess 

Taylor: Yes, because the soft with the sweet potato and then the 

crunch is so

Brandi: Okay, I can get behind this. I'm gonna try it. I had my first potato taco in Seattle, like, Oh gosh, that was before Austin and I were married. So like 11, 12 years ago. And I was like 

Oh my gosh, potatoes 

on a taco is good, but I haven't had

sweet 

potatoes, so I'll have to try that. This is so funny. I 

can't remember how long I've been married, but I can tell you the first time I had a potato taco. 

Okay. so you like 

the crunchy sweet potato taco. I love that.

Okay. So tell me, what is your favorite business book? [00:33:00] 

Taylor: Ooh. Good to great. Jim Collins. Just making sure 

you have the right people in the right seats of your business, I think was like a 

really key mindset mindset shift for me. 

Brandi: love that. 

Okay, so how do you read your books? Are you physical? Kindle? Audio? How are you consuming them?

Taylor: I'm physical or audio 

and I always have two books going at the same time. I always have a physical on the go and an audio on the go.

Brandi: I love that. Okay. So And then my last question is what's the best piece of business advice you've ever received? 

Taylor: Oh, it's I feel like it's 

so cliche, but it is the best piece of advice

is don't be afraid

to fail.

Brandi: Oh, I like that. 

Taylor: I think just so often we people don't pull the 

trigger on trying something for themselves, for their business. And I've been, 

I've been like somebody who's done that And it's, 

you think about Oh, what if I try this?

And then it doesn't work 

out. And all these people see me and whatever, and just don't be afraid to fail. And if you do fail, that's 

okay. Lots of 

huge, huge, massively successful 

business 

owners fail. [00:34:00] and then they try 

something else that's successful. And not everybody's going 

to 

be successful their first time

around, and that's Okay. And I think that that's really 

helped me in this case is I feel very confident that this will be successful, but I'm giving myself really 

the permission to give it a go. And 

if it, if, failure's on the table, 

it's on the table.

Brandi: I love it I love it. Okay. Well taylor, this has been so good. I know this is going to inspire so many people So tell us how can people connect with you and just tell you the ahas that they got or learn more about what you're doing 

Taylor: Yes, please. I love, I love 

Instagram. I'm such a millennial

woman. Instagram is where I hang out. my handle is TaylorMadeDigital. there's a period in 

between made and digital and look for my website soon. I'm hoping to have it finished once I get some things cleaned up, but really 

Instagram is where you can, where you can catch me.

Brandi: Perfect. We will link all that in the show notes and taylor. Thank you so much for coming on and sharing your story 

Taylor: Thank you for having me, Randy.

Brandi: Y'all how good was that? I think the thing I love most about [00:35:00] Taylor's story is the fact that she is juggling it all she's doing has a full time job three kiddos Running the business and some of you may be looking at this and being like, oh, yeah, but she has experience Oh, yeah her business her full time job is more flexible than mine.

I can't but here's the deal. We all have things in our life And Taylor made the decision to go all in. Like she said, she's always had her foot, one foot out, one foot in. But with this business, she decided to go all in. And she decided to invest in herself and her business, joined us in conversions for clients, and just followed the process.

She left us so many clues to success in this episode. And if you listen to it more than once, I think you'll pick up on the different clues that she left us. And when you can start to listen to other people's success and apply the clues that they're leaving behind, and then take that, be excited for them, and then go implement it in your business, how it works for you.

And we don't compare, you'll see [00:36:00] massive growth. So my friends, you can do this too. And Taylor mentioned some resources. She mentioned, um, the risk reversal method. We're going to link up booked and banked confident ad manager. It's only 37. And you can get my step by step process for landing clients. Even if you don't know how to run ads yet, you I'm gonna break it down for you and it's a mini course.

It's fantastic. It is packed with bonuses and goodness Janessa was like, how are you only charging 37 dollars and I just want more people to be able to find clients Then she also mentioned conversions for clients, which is my signature program If you go to brandyandcompany. com slash 100k, it'll take you to my training.

It's going to be a 45 minute training packed with goodness, but I'm also going to tell you a little bit about what it looks like to work with me inside of conversions for clients. So we'll make sure we link all that up in the show notes and we will also make sure that we have Taylor's information linked up for you so you can connect with her and drop her a DM.

Let her know how [00:37:00] this episode inspired you and what action you're going to take based on this. And until next week, my friends, go out, serve your clients, scale your business, and soar into the success you deserve.