
Serve Scale Soar®
Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle.
Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will give you the inspiration and tools you need to grow your business. This includes your host Brandi Mowles - who went from bankruptcy to growing a multi-million dollar profitable business in just 2 years.
Serve Scale Soar®
The Ultimate Bounce Back: Aligning My Business, Body, and Beliefs
Running a business isn’t always smooth sailing—setbacks happen, and they can hit hard. Yet the stories we’re often told—about the “hockey stick” growth, seamless comebacks, and bounce backs that look easy—are lies that society tells us. This week, I’m laying bare the realities behind my two-year journey from major business and life changes to a place of greater alignment and purpose.
Whether you’re facing a dip in business, struggling with life transitions, or just wondering if it’s possible to truly “have it all,” my experience offers not only support for others going through similar things but also a blueprint for rebuilding on your own terms.
Topics Covered In This Episode:
- Setbacks are not the end: I share about experiencing a 50% revenue drop after having my second child, and how this did not signal failure but a chance to bounce back and realign my business and life.
- Structure your business around your life, not the other way around: I emphasize building a business that supports the kind of life you want to live, including time for family, personal health, and joy.
- Hard choices lead to better alignment: Making tough decisions, like shutting down my original membership program despite its community and revenue, allowed me to align my business with my values and reduce burnout.
- Invest in yourself, even when it’s scary. Remember to embrace financial challenges and view them as growth opportunities.
- Support and community matter a lot: Being surrounded by people who are doing big things inspires and helps you get through challenging times.
- Small, boring actions beat flashy moves: There is no overnight success. The unsexy, repetitive actions create sustainable results.
- You can have both a thriving business and a fulfilling family life: My journey is proof that with clarity, boundaries, and aligned business models, you can be both an engaged parent and a successful entrepreneur.
Find the full show notes at: https://brandimowles.com/253
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Additional Resources:
🎉 Are you ready to hit 100K with just 5 clients a month? Register for my free training that breaks down the 3 key elements of building a profitable freelance Meta Ad Management business — no experience needed. You’ll walk away with real strategies to attract high-paying clients, price your services with confidence, and build a business that gives you more freedom and income.
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253: The Ultimate Bounce Back: Aligning My Business, Body, and Beliefs
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Brandi: [00:00:00] Everything that I feared about having another child, 100% came my reality for a small period of time in 2023 when I had Bodhi. 50% of our revenue came to a screeching halt.
And I had so much fear about what if I was a one hit wonder, a two hit wonder, what if this is it? What if I can't be a mom and have a business? And what does this mean about me? And in that moment, we see some entrepreneurs give up. They fall into those fears and take on those fears as the reality. As their truth.
Or you can figure out what your new reality is and what your new truth is. And I know from helping so many women, thousands of women, and I. Because of myself that just because you have a setback doesn't mean you're down and out. We truly learn the type of entrepreneur we are in the bad moments, in the [00:01:00] moments that feel like we are at our low.
And boy have I had some lows in my entrepreneur journey, but for this business, this was my first low, low point and I had a new baby. So this is my bounce back episode where I'm gonna break down. The good, the ugly, the bad, the parts that I felt like I wanted to quit. What I did in those moments, and now the spoiler is we're back better than ever.
So if you're ready to hear the bounce back story and how you can apply what I've learned along the way since 2023 to now 2025, this episode is for you. So let's jump on in.
Welcome back to another episode of the Serve Scale SOAR podcast. My name is Brandy MAs, and I am your host, and today is my bounce back story. And we're not just talking about the bounce back body, but we are talking about the [00:02:00] bounce back business. And before we jump into this, it's not just a story, it is my story and it is my journey.
But it's also things that you can take and apply to your business because no matter if you're having a baby, you've had a baby or you're just in the middle of a funk in your business, and maybe you're not in a funk, but we all go through them at some point. I hope you can take the lessons I've learned along the way,
shortcut your experience and get through them quicker so it doesn't take you two years to get back. And so everything I share is not to be like, oh, look at me and my story. It's to inspire you to keep going, but also to take the lessons I've already learned so you can shortcut your lessons, make them faster, make get through all of that faster, and know that you're not alone in what you're going through.
Before we do that, I wanna read one of the reviews from Apple value packed five stars. Kathy Parnell, she is one of our amazing [00:03:00] students inside of conversions for clients, and she si straight to the topic. Solid advice, actionable steps. I love how Brandi breaks down things.
Explains what, why and how. And if you wanna review. She has show notes directly below. My business has been profoundly impacted by Brandy's business wisdom. Ah, Kathy, I just adore you and I thank you for taking the time to write that review. Whenever anyone leaves a review, it helps the show get out to more people and we can impact more lives.
I do this completely free. There's no ads on here, and so just know that the best thing you can do for my podcast or any podcast you listen to if you get value is a way to say thank you, is to leave a review on Apple Podcasts.
On Spotify, they now have a rating system. Give the show some rating. It helps the show, it helps the creator, and it's a way to say thank you. So thank you, Kathy for your sweet review for taking time, and if you get any value from this episode as you're listening, it would mean the [00:04:00] world to me. If you could leave us a quick review.
Okay, so now let's jump into this week's episode where I'm sharing my bounce back story. And it's been two years in the making. And this bounce back is not only a business bounce back, but for the last two years I have been serious about my health. And I do think that that plays a part in how I show up in my business.
Nothing that we do in our business. Or life when you are a self-employed entrepreneur is separate. They all go together. And so I'll talk about that very shortly 'cause it is part of my daily habits. And here's the truth. Bounce backs I think are the biggest lie. Society tells us. It's like right up there with like work-life balance, like that type of lie where we're all striving for something that we're probably never gonna get.
And so some of you mama's a rock star and maybe your body did bounce back to exactly the way it was before pregnancy. I'm gonna guess it wasn't exactly. Maybe [00:05:00] it's better. Maybe you enjoy your body better, maybe you struggle with your body, but wherever you are. It's never exactly the same, but we're striving to get back to where we were.
And it's the same thing in business is like when we have a hiccup or a down year or a down month, we're trying to get right back to where we are. And really, we're never gonna be in the exact same spot that we were before. There's gonna be something new about it. And so when I talk about this bounce back, I really wanna talk about how when we bounce back, either body or business, it's never gonna look the exact same.
And that's okay. That's perfectly normal. That is what a bounce back looks like. It doesn't mean we're going to write back where we were. Hopefully we're going to a place of improvement. And improvement looks different for everyone. Sometimes improvement with business can be, you're working less. But maybe you're making the same but you're working less.
That could be improvement. Maybe you're doing something more that lights you up [00:06:00] now and so you have more happiness and more joy and your days look much more fulfilled.
Every bounce back can look different. And so what I want us to understand about the bounce backs is it's not about getting back to where we were. It's about getting somewhere better, that we feel better. And so this is my bounce back story. And as we get into this, I want you to know that a lie that I was telling myself and my biggest fear is when we had, we were talking about having Bodhi.
We thought we were done with kids. We thought we were one and done. That's all we ever wanted. And we got to the point where we had the vasectomy talk and the vasectomy talk. I don't know what happened, but it quickly turned into let's have a baby talk. So opposite direction and there was two things that I was really fearful of when I talked to my husband and we were like, okay, maybe we do want another baby.
And one of 'em was, business is so good right now. What if [00:07:00] I can't show up the same with two children as I could with one like RI was in school. We just had a good flow. Everything was really good. Our routine was. So good. And I said, I don't know if I want to go back to not being in the same routine.
Like the thought of not having my routine was really scary 'cause we were just in such a good place. And then the second thing for me was I had got to a point where I was starting to really love my body again. It wasn't like it was before ri, but I was like working out. I was losing weight, I was getting my shake and I was like, now I'm gonna gain weight.
And so what if this is like it? What if I'm like gonna be heavier than I was? And so I had all these fears about my weight and I had all these fears about what if I can't run a business with two kids and a new baby? And there was something very different when I started this business. Riley was five months, so I'd already had her.
I didn't have a business yet, and it [00:08:00] was the nighttime hustle and everything, but there was nothing like. We were at rock bottom when I started, so any money was better than where we were now. At this point. We were living a very different lifestyle. We had paid off all of our student loans, all of our debt.
We owned a house. Now, there was more responsibility. Our cost of living was much more expensive than it was when I started, and I am the sole provider. And when I started with Riley, Austin had a job. So I had all these fears about what if I can't provide for my family and then I'm gonna bring another mouth into it.
And so once we got through all those fears, that fear still hung around with me my entire pregnancy. What if I can't do both? And so then in April, April 3rd, 2023, I had my little Bodhi and I. Also had the worst month that I'd had in four years in my business. And I freaked out. I was like, this is it. We're done.
This is everything that I knew [00:09:00] about not being able to be a mother of two and a business owner is coming true. And we're gonna have to sell our house. Like I went down the rabbit hole and y'all know also like you just had a baby. Hormones are like raging. And so I was just like, this is it. But one thing I knew is that.
As service providers, when we have one-on-one services, we can create money on demand. So I came up with a consulting package and I started reaching out to people that I knew, had asked me questions, who had interacted with me before, and I sold a 70. $500 package. And then the next one I sold was 9,000, and then a $10,000 package.
And in May we had one of our best year months that we'd had in a long time. And I created a package that worked around knowing that I had to breastfeed on demand and knowing that I was tired. And I created that package. And that's what triggered this new belief in me that, oh, okay, [00:10:00] this is amazing.
I can create money on demand with one-on-one services and I can do both. Like I can, it's gonna be hard and that moment was hard. Having the business with a new baby, being the only provider for our family, and knowing like all this is riding on me and also being the one that. Was solely feeding the baby like it was a lot, but it triggered that reminder in me like, oh, as women, if it's important to us, we can make it work, like it will work out.
And I. The universe is always conspiring in our favor. And I think I had to have that month that was so bad to show me like, no Brandy, you can have it all. It's not an either or. It may look different, but you can be a successful business woman and also a super present available mom. And so that was really the changing point.
But I will tell you, we got to the end of that year. And we had a 50% drop [00:11:00] in revenue, and that was a hard pill to swallow after having million dollar years for two years and then dropping 50%. I was like. Oh my gosh. What in the world? I was like, oh my gosh, this is it.
We are done. We are done. And I was like, you know what? But because of what we've had set up in the business savings, I take a great salary, but it's also compared to what a lot of people take at how much we were making. Like it's a modest salary. I had business savings that I had been putting in, and so we had all of this drop, but my family never felt the difference.
Of course we had to tighten up our budget a little bit, but we never really felt the difference. And with the business it was running very profitable, so we just had to. Change a few structural things. It wasn't that big a deal, which I was like, thank goodness that [00:12:00] I've really focused on having savings in my business.
I've focused on this, but one thing that did come is I've always been part of a mastermind. I've also always invested in my education and it came time to renew and $30,000. We didn't have the funds for it, like I didn't have the money to invest in a mastermind, but I knew that I was at this stage in my business.
Where I needed to be around people who were doing what I wanted to get back to doing. I wanted to be around people who were thinking big, doing big, who could support me when I was struggling. And so I'd always been part of this mastermind, $30,000. And it came time and I was like, what am I gonna do? What am I gonna do?
We've never had any debt credit card on the business or anything, because if you've heard my bankruptcy story, it's something that, that. Really in my MLM business, I was charging things to the credit card, but I also knew I was in a very different place mentally, maturity wise, [00:13:00] and I was like, I know that this $30,000 investment.
I'm gonna double, triple, or quadruple, like that's where my brain was. And I knew that I needed support moving forward. And so I took out a credit card, a business credit card, and put 30,000 on it to join this mastermind. And I had all the fears like, oh my gosh, is this history repeating itself? Am I gonna be able to pay it off?
And I set up a plan. This is how I'm gonna pay it off. This is what I'm gonna do. I'm gonna continue to take on one-on-one clients. And my one-on-one clients is gonna be what pays this card off. And so we get into 2024 and I'm filling all the fails. 'cause I was like, gosh, what are we doing? And 2024 was my alignment year.
That's what I called it, is my alignment year because I knew I needed to look at the business. What was going on? What did I like about it? What did I not like about it? How did I need to restructure it to work for our life? Because the thing [00:14:00] is also in 2025 we realized that traditional school wasn't the right school for Riley.
I. And she was having some problems at school, and I never want my daughter to struggle. I always want her to be there, and I wanna create an environment where she thrives. So we decided that, okay, if we weren't really happy with the neighborhood and our house, we built our dream house, but we were not enjoying where we were living anymore.
And we had specifically moved to this area of Florida for the schools. And so after these issues we're like, okay, we don't really, we love our house that I, we built, customized, all that, but we don't love our neighborhood.
Florida with all the hurricanes and stuff, there's lots of factors where we just weren't loving. Where we were anymore. And we also knew that we were gonna homeschool. And so we picked up, we sold our house. And once again, all the fears of oh my gosh, it's all up to me because I'm the sole provider.
The loan has to only go through mine. Are we, we just [00:15:00] had a down year. Is this gonna work? And it did so crazy how people tell us these stories about, it's so hard to get a house when you're self-employed. It's actually not like as long as you have your paperwork, it's not so have a good tax person, have a good accountant, keep your books and like it's actually not that hard, even if you have a bad year.
I just had to write it a letter explaining what was going on and show where our revenue was growing this year. Not a big deal. And now I can say we moved into our forever home. We're homeschooling ri. So there was like big changes that happened in the first half of 2024. And I was looking at the business and I was like, okay, this is my alignment year.
And like I said, there's no separation between life and business. It is all one thing. When you're an entrepreneur, you don't clock out at the end of the day. And so I was like, okay, from an alignment standpoint, I need to be available. To be homeschooling my daughter to make sure she's getting the education she needs.
What that looks like for us. Two, I have a little [00:16:00] 1-year-old that I have to take care of as well. And then three, we have a business to run and I'm a wife and we just moved into a new house, so there's a lot on my plate. And so it started to look like what is my alignment year? What do we need to do to really make sure that my life looks like the way I want it to?
And I think a lot of us need to look at that first, what is our life? Want to look like? What does that look like? And then how do we build a business that can support that life? And so one thing I knew is I was really exhausted running so many programs. So we had Surf Scale, soar, which was a membership that was my business baby, besides one-on-one services.
That was the first program we had created a membership. We had hundreds upon, hundreds upon hundreds of people. And then we had conversions for clients, which. Hundreds of students, and that's the money maker. That is what we get the best results in. That's the easiest one to sell. That is the [00:17:00] money maker.
It makes the most, and surf scale Soar was helping so many people, but at the end of the day, I had to deliver so much content. I had to be on so much. I was so exhausted, and I loved those people. We still had people who had just joined us in 20, 19 when I launched the membership and they were still in there and y'all, we had changed so many people's lives and so I had to make the really hard decision to shut, serve, scale, soar down the membership.
And that was hard. That was so hard. It's hard to shut down money like that. And it was hard because these people had been like. It's such a big part of my business growing up and I knew them and I've seen like their life change and it was hard, but we made that hard decision to close down, serve, scale sort so my life could be more aligned with my priorities.
And sometimes it's just like I tell my students in conversions for clients, sometimes you gotta let go of clients no matter how much you love them because it needs to free up [00:18:00] you to take on bigger and better clients. And they see that they'll have a big contract come in like a $4,000 contract, but they still have that $2,000 client that trusted them from the beginning.
But it takes up so much of their time and it's hard. Sometimes we have to make hard decisions, but at the end of the day, you get more of your life back and we wanna make an impact in businesses, but you can't make an impact when you're drained. And it's the same thing. So we shut down, serve, scale, soar.
So then we had conversions for clients and my one-on-one services and we had a lot of students who were asking about a certification and I was like, oh man, like I don't believe you need a certification to be successful. I think it can help, but and I think it's a massive confidence boost, but we made the decision.
Okay, conversions for clients is so dialed in. We're gonna do a certification. We launched that. The certification is fantastic. It's helping people make, now we've closed over 300,000 in contracts in [00:19:00] less than two years with people who are on that, and it gives people the confidence to go out and land higher clients.
And so we created that. But then something that happened is it started to morph into wanting more support on funnels and everything. And then it got Hey, and we want one-on-one support. So then from the feedback we received from Certified Strategist Society was born, and so in 2024 it was really about the alignment year and the alignment year in my own personal life.
And in my business. And so now it's a clear path for people. We have conversions for clients. If you wanna learn how to run ads, start a business, grow that business, we have certified, if you wanna get certified and really feel confident. And then we have strategist society for once. You already are making three, four, 5,000 and you wanna get to 10, 20, $30,000 months.
As a launch manager, an ad manager, an OBMA consultant, any of those roles, and now you don't have to go through all three of those to [00:20:00] get to the top. You can come in there, but it's a way that I can serve the same audience but at a higher level and something that really lights me up. And so I was able to create something in Strategist Society where our students get big wins, but it also feels good with how I wanna run my business.
And one of those is one-on-one support, but I don't wanna be on Zoom. So we did Voxer and that's been. Massive game changer for people. People come in doing $2,000 a month and now closing $10,000 contracts or charging $50 an hour to now charging $4,000 a month for an ad client. So it's been so incredible and so how I support people is my alignment.
With my messaging. We support ad managers and strategists and that's what we do. And this is the three ways we do it. And so also that means I can serve my students and my clients at a higher level. They get the most updated programs, they get more content, they get new trainings. They get me being on my A game 'cause I'm [00:21:00] not exhausted.
And so that means they win more. And so 2024 was really about what are my core values? One, I, I'm gonna show up for my family, first and foremost, always I need to have a time where I feel really good. It was also about a year of alignment with my calendar where I have very clear batch days. I have very clear days.
I'm on camera, I have very clear days. I take calls. Everything is very structured in the sense of. I say yes to this, I say no to this. And I think the more that we can get structured and willing to say yes and no and have boundaries, the better your business will grow. If someone asks me to meet at four o'clock, it's a no.
My date ends at two. Now there are, on Thursdays it usually goes till two 30 or three, but the rest of the week I'm out of the office by two. That's so I can support my family. I'm in the office at nine. That's because I still do school and everything with Riley beforehand. I work out at some [00:22:00] point during the day, usually at 11, and then I'm done in my office at two.
So I have really strict boundaries, but that also means I'm very intentional with my working hours. And so we aligned my calendar. We aligned our boundaries. I aligned what I wanted from my family and what that would look like on a daily basis. Now that we have four people home 24 7, and also I align the business to fit the type of business I want to run.
And I, once again, it's conversions for client Certified Strategist Society. And I take on one-on-one consultant clients still. And so when we look at that. I got everything in line in 2024 and our revenue grew not significantly. I think we were up. I don't wanna say that 'cause we did grow like 20%.
So that's actually really good growth, but not back to where we were. But I knew that I was setting myself up for the bounce back 'cause I was doing the daily things every single day in 2024 I started [00:23:00] doing. Now I call 'em my standards of excellence. We call 'em the strategist Society Standards of Excellence.
It's five little things that I do every single day. 90% of the time it's five touchpoint with potential people who could be a client, a member, a student, five touchpoints daily. Two, I move my body. I do something, whether that's walking, lifting, weights, peloton, whatever it is, I'm moving my body and typically at least 30 minutes a day.
But that some days when I first started this, it was 15 minutes, so now I'm up to usually 30 minutes at the least, and then some on the weekends, it's 90 minutes. So I move my body every day. I fuel my mind, whether that's reading, watching a course podcast, and I'm doing that. That doesn't take up all my day.
That's a very small portion of my day. But I am fueling my brain with something. And then four is I'm sharing a, when I have a journal, I started in 2024, and it just says, today I am [00:24:00] celebrating and I write down what I'm celebrating, and it is the smallest things that make the biggest thing. So I'll be like, today I'm celebrating that I have Janessa who checks the emails, or today I'm celebrating the flexibility that I have in my schedule.
Or today I am celebrating that I have 7,000 followers on Instagram. Or today I am celebrating that I have a sales call. Or today I am celebrating that I'm in my office and ready to go. Like little things that we take for granted every single day, but things that we should be grateful for. And so I started doing that.
So sharing away and sharing a gratitude. And then the fifth thing that I do every single day.
Is get up and get ready. This is such a small thing, but makes a big difference. So I have minimum effort standards. One, get up. Get ready means that I put a brush through my hair. I get outta my pajamas and I do my brows and put mascara on that's minimum. And so every single day I'm at least doing that.
If I get more than that, like foundation [00:25:00] curler in my hair, whatever, then that's great. But at bare minimum, I'm getting up, I'm getting outta my pajamas, I'm putting on my, doing my brows and doing putting on mascara. And that changes how we show up in our business. It changes how we show up in our life.
You gotta get outta your PJs. And so doing those five things are so small, but they add up for big, big impact. And that brings us to 2025. And in 2025, we, this is spoiler. I was gonna say this for then, but I guess I'll go on and say it in four months time, so not even four months. It's three and a half as I'm recording this.
We have done three fourths of what we did all last year, just in the first three months. Of 2025. And the reason I know this, I wasn't really paying attention to it, but the reason I know this is 'cause my accountant sent me my quarterly estimated payments and I was like, holy bananas, I think you messed up.
And she was like, no, no, we did not mess up. This is [00:26:00] where you're at for the year and if you continue to want have this growth, this is what your tax bill's gonna be. And I sent Janessa a message and I was like, holy bananas. The tax estimated tax bill just got here. And she said, oh, you always tell people a big tax bill is a good thing.
And I was like, oh my gosh. You're right. It is. I'm grateful for my big tax bill. Austen and I were talking and it was so funny because I was like, I am grateful for that tax bill because, and when we looked at that and I said, can you believe seven years ago this tax bill is larger?
Your salary was for a whole year is what we have to pay an estimated quarterly, and I was like, I am so grateful I didn't give up. I'm so grateful that I got started seven years ago. I'm so grateful that when we had those bad months after Bodhi, I didn't quit. I didn't decide to listen to the [00:27:00] belief that I can't be a mother and have a business.
I'm so grateful I kept going. Because now we have a tax bill for an estimated quarterly payment of what was your entire salary seven years ago before I had this business. Y'all, things can change. You may be sitting here and be like, gosh, I can barely get by. I've been there. I was the person who would leave the sticker on a credit card that said activate, and go in and hold my breath, hoping that the credit card swiped for groceries or formula or diapers.
And then if it didn't, I would be like, oh, I forgot to activate that one. Try this one and hold. My breath because we were so freaking broke, and now seven years later, I can be grateful that our tax bill, our estimated quarterly tax bill, is more than my husband's salary for an entire year. Because I took a chance.
I took a chance on doing something so stinking scary, [00:28:00] which is starting a business, and I took a chance on myself, on my family, and I did the dang thing. I continued to do the dang thing, even when it got hard because here's the difference. Being broke is hard. Having financial stability, and then having a really bad month or a 50% cut in year is hard.
But I can tell you I rather have hard at the 50% cut than hard at going in a store. And hoping and praying that I can afford formula. So we get to pick our hard. And the thing is, y'all, some of you are choosing to stay in your current hard when sending some cold emails. Being told no, being told you're too expensive.
Having a client not happy, that's hard too. But holy bananas, I'd rather have that hard any day over trying to just get by. [00:29:00] And so we get to pick our hard, there's hards at every level, and now my heart is, oh man, we have this tax bill we gotta pay. And so we have hards. We have hards, and I will take, I. That tax bill any day over going into a grocery store and not even sure if I could afford formula.
So y'all, this is to show you that business is not always gonna be easy. It's not always gonna be this upward hockey stick growth. There's gonna be moments that you are challenged mentally, physically, emotionally. The payoff at the end is so worth it, so stinking worth it. And so with this year, I will tell you one thing that we did is, one, I always lived through my core values.
I run my business through the core values. We have our business core values, which align with my family's core values. This year I made some big [00:30:00] decisions. In 2025, I actually decided not to have a mastermind. I actually paid off the credit card debt, so 30,000 and credit card debt for the business. I needed that to get through 2024 in the right head space and to get the support and help I needed, and then I paid it back and.
It took time, took a whole year for me to get it paid back, and I paid that back, but I wouldn't change that investment for anything. But going into 2025, I looked at what we did last year and I looked at what we wanna do this year and what I want my business in life to look like. And I traveled four times last year for business and we did some small traveling.
We moved, we bought a house, stuff like that for the family. But like we didn't go on any like. Crazy trips, like travel is such a big part, and I found myself every time I was going on these mastermind trips being like, oh man, I wish my family was here. I wish I was doing this with my family. Like I was in Santa Barbara and I was like, man, Austin would love this [00:31:00] coffee shop.
Or when I was in Boston, I was like, oh, I would just love to do this with Austen and the kids. And I kept finding myself in these moments of man. I used to be like, oh, I'm getting a break. It's nice. Moms need this. And then I was like, no, I want my kids around. I want my husband around. I wanna experience this with him.
And so this year I decided not to invest in a mastermind and I got a little nervous. 'cause this is the first year that I haven't invested in a mastermind. And I'm usually part of most like at least two masterminds. In last year I was in three. And this year I was like, okay, it doesn't mean I'm not investing in my education, I'm just investing my education in a different way.
But I was like, let's do, this is our year of travel as a family, and so far we've been to Mexico. I. Costa Rica. Our next one is we're going to Connecticut for pizza and lobster rolls. And then we have some tent camping trips coming up. We're gonna do some hiking. And then fingers [00:32:00] crossed, this one's like still, I haven't booked the flight and I never like to say stuff until I book the flight.
But in August for my 35th birthday, we are supposed to be going, it's a little bit after my birthday, but we're gonna be going to Italy. Switzerland and France and I am like, ah, like what is this? And so one thing I know is that we are helping people get amazing results in our programs, and that's been one of the biggest gifts that I saw in 2024, is I rerecorded every over 125 videos and conversions for clients.
And I've really dedicated myself to making sure that our students are getting results. And I, and then Strategist Society. I pour into those women every single day, and I know because I'm pouring into other people, I'm helping them get results. That we're being blessed as a family, that my business is [00:33:00] growing and we're experiencing our best life.
Because we're helping other people get to their best life. And I truly believe that's what you're here for. If you're helping your clients build their business, you'll see your life and your business grow as well. And it's that ripple effect. And so going into 2025, it's all about, for me, getting excellent results for our clients, making sure that they have the most update, best program to make them successful, which I believe we have in all of ours.
And. To keep my life super like running the way I like him to run, which is working certain hours. Homeschooling Riley, we are going into Bodhi just turned two, so he's gonna be joining us for mornings to do a little bit of tot schooling and mostly play, but like being able to be there and watch him learn his letters and his numbers and all that kind of stuff will be super fun.
And creating a life of memories. That's what I'm all about is. [00:34:00] You creating a life of memories for your family, having those choices and then also my family. And because of how we've aligned the business, now Austen and I are able to do something fun together where we're about to launch a travel podcast for parents.
We're about to launch a YouTube channel for parents, and we have a travel Instagram, and it's a fun project that we can do together because I've set the business up in a way that allows for that. And this is my bounce back and through that, because of the five standards of excellence and I can't believe I'm sharing this, I think it is important 'cause I do think it shows how I show up differently is I spent a pretty good amount investing in a one-on-one nutrition and health coach.
And one thing that I've learned through this, and since bodie's born to. Two years now, I've lost 60 pounds. I still got a little ways to go, 20 more pounds to lose. But one of the biggest things is it's just like business. It's [00:35:00] about the small daily things that add up over time that get the biggest results.
Some of you are looking for the big win when it's not the big win. None of this is, I've talked about, happened overnight. It's all about the little things. I talked about the five standards of excellence in my workout. I've been doing the same workouts now for four months. It gets super boring.
The same weight training, but I've seen the biggest change in my body because it's the small things that we do consistently that matter most. There's nothing sexy about what I'm doing to lose weight. I track my numbers. I do the same thing day after day after day. I do three strength training. I do. 60 minutes of cardio a week.
I walk every day for 30 to 45 minutes. And so it's the unsexy thing. Same thing with my business. I do the unsexy things every single day. I do my five touch points, I share a wind, I get up, I get ready. I fuel my brain, move my body it's the little things that make the biggest difference.[00:36:00]
And so if you start focusing on creating. Really great healthy habits in your life and in your business. You'll see the big wins come. This has been a two year journey to get back to where we are, and I do believe this is gonna be our bounce back year where we're coming out better than we were before having Bodhi.
And I'm here for it. We're gonna have a stronger business that gives me the time freedom that I want. We're getting people more and better results so they can experience the same freedom and flexibility in their business. And I'm doing it where I'm so full of joy. Now, not every day I have a 2-year-old, but for the most part, I live a very happy life and a life that I'm proud of and a life that I can
wake up each morning and be like, we're doing the dang thing. And it's in those daily habits where that happens. It doesn't happen because I did something crazy. It's in the boring, mundane things where that happens. So I hope this [00:37:00] episode shows you that. Setbacks are gonna happen, but the comeback is possible and you'll come back.
Better than you were before. 'cause in those setbacks is where we learn the lessons we need to learn. And I would love you to know if you are in a point where you're just like stuck and it feels hard, you can get through this. And on the other side of the hard. Will be more hard, but it'll be hard that you are grateful for a big old tax bill or the fact that you have too many clients you don't know what to do with, or the fact that you're like, ah, I need systems.
Things are breaking because things are so good. But in the hard, it feels hard, but you gotta learn something through it, and you gotta get through it. And I truly believe my learning that I needed was one, my business was getting too messy and too complicated. I wasn't working a business from my core values.
I needed to get back in alignment and I need to, to know that I can be a mom. A [00:38:00] super present mom and also a super successful business woman. And so that's all possible for us. And so I want you to think about where are you right now? I. Where are you going? Where do you wanna go, and what do you need to do to get there?
You can do it. And in the hard is where our lessons are learned. And so what lesson do you need to learn to get to the other side? I hope this episode inspires you to keep going to do the dang thing, to know that you are meant for this. You got this my friend, and we're here to support you. So I'd love to connect.
Let me know your thoughts on the episode. Hopefully you loved it. Maybe not. I know it's gonna be a little bit longer episode than normal, but go on and message me at Brandy Mouths and if you want help starting growing your scaling your business. Go on and go to brandy mouses.com/ad training. Watch our ad training, see if ad management's for you.
And if you're at a place where you're [00:39:00] like, girl, I'm doing three, four, $5,000 and I want that extra support, then DME strategists in my on Instagram, and let's chat about your next moves. So until next time, my friends go out, serve your clients, scale your business, and sort into the success you deserve.