How to Structure a $5,000 VIP Day: Step-by-Step Guide for Freelance Strategists

Freelancers and digital strategists are always looking for smarter ways to serve clients, raise their rates, and avoid burnout from endless “done-for-you” work. If you’ve ever imagined charging $5,000 (or more) for just one day of high-impact strategy, this episode could be your guide.

This week, I’m sharing how I transformed my freelance business by creating profitable VIP Days that highlight my strategic thinking—no more endless to-do lists. Just four focused hours working closely with clients and earning serious income. I’ll walk you through my “Four P” framework so you can start offering premium VIP Days of your own.

Topics Covered In This Episode:

1. The Four P Framework: The structuring of a successful VIP day revolves around four key Ps—Promise, Prep, Provide, and Propel.
2. Define a Clear Promise: The success of a VIP day starts with a clear, outcome-specific promise that the client will get by the end (e.g., a paid marketing plan ready for their next launch).
3. Thorough Preparation Is Critical: Ensure you and your client are both prepped before the VIP day. This includes onboarding questionnaires and clear expectations in your contract.
4. Set Strong Client Expectations: Clearly outline what the day will entail and what’s needed from the client. Doing this can prevent both disappointment and scope creep.
5. Client Interaction Is Key: Unlike some “behind the scenes” VIP days, strategist VIP days are highly interactive and collaborative with the client present the whole time.
6. Propel Clients to Their Next Step: At the end of the VIP day, provide a clear plan and next steps, which often leads to additional consulting or implementation work (more revenue for you).
7. Leverage VIP Days as an Upsell or Lead-In: Many clients will want to hire you for ongoing or done-for-you services after experiencing the value of your VIP day—making this not just a stand-alone offer but a business growth strategy.

Find the full show notes at:  https://brandimowles.com/254

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Additional Resources:

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Transcript

How to Structure a $5,000 VIP Day: Step-by-Step Guide for Freelance Strategists

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Brandi: [00:00:00] How would you love to charge 3, 4, 5, $10,000 for four hours of strategic partnership. No. Done for you. Work, no doing, but being a strategic partner sound too good to be true. Well, in this episode, I'm breaking the whole process down for you how I charge $5,000 plus for my VIP days.

This is your step-by-step guide how you can implement this into your business. So let's jump on in.

Welcome. Welcome back to another episode of the Serve Scale SOAR podcast. My name is Brandi Mowles, and I will be your host for the day and whenever you listen to my podcast. If you are a first time listener, oh, me and my friend, you are in for a good episode. And if you're returning, welcome back. I couldn't be more excited that you are [00:01:00] tuning in for this episode, and this is one of those advanced episodes.

But if you're just getting started, don't tune away from me because here's the thing. What this episode can do is show you what's possible, what the roadmap to your success looks like. You may not be ready to offer this yet, but who says in three months you won't be, or maybe four or five, whatever it looks like for you.

But now, if you've been offering ads or digital marketing or launches or anything, actually it doesn't even have to be an ad space, and you have clients, you've gotten results, and you're ready to start being paid for your strategic brain, not just your ability to mark off and check box a task, then this episode is so for you, and I hope you take it and implement it.

So let's jump right into it.

Are you currently charging 1000, 2000 or $3,000 for your done for you service? You're the person behind the screen pushing all the buttons, doing all the work, and by the [00:02:00] end of the day, you're probably really stinking. Exhausted and you have this strategic brain, you know how funnels work. You know how ads work, you know digital marketing because you've been behind the scenes, you've been doing the dang thing.

And sometimes that scope creep even comes in where clients are asking you to do things that are so outside your scope of services, but they know that you have the brain, the intelligence to make their business work, but you're not getting paid for it. What if I could show you a way to turn those done for you clients into one day strategy sessions, VIP days with the client?

Where you can charge $5,000 plus for four hours of your time. I'm breaking down my four P framework for adding VIP consulting sessions to your done for you service-based business. First, let's clarify what a VIP day is and what [00:03:00] it's not. When I'm talking about VIP days, I'm not talking about quietly working behind your computer all day. By yourself, not interacting with the client, but maybe a few Voxer messages here and there. Those type of VIP days work really well for web designers, funnel builders, people who work behind the scenes.

But as strategists, our VIPs look a little bit different.

Vi VIP days for strategists are highly interactive, extremely client focused and facing.

And it's a collaborative experience where you're working with the client for the entirety of the day.

You're guiding them through an experience. You're taking them through their funnels, you're taking them through their ads, you're taking them through a specific outcome that we're gonna talk about in this four P method. You are in there with them. They're paying for your brain, not your time.

Now, when I started offering this. It came because out of necessity, I had just had my son and I [00:04:00] couldn't do one-on-one work and I didn't have enough time to also do my one-on-one coaching. So instead I built an consulting offer that got me paid with minimal hours. I have a monthly retainer consulting package and a VIP coaching and inside my program strategist Society, one-on-one mentorship, I teach them they need

three offers for a highly profitable business working less than 20 hours a week. And those three offers are a done for you, a done with you, and a consulting offer. So what I'm gonna show you today, the VIP really falls under the done with you offer. It can also fall under the consulting, but for this purposes, we're working with the client.

During a one day session to get things done, and this is where I come in with my consulting VIP day, and in order to have a really successful day, you need to follow the four P framework because [00:05:00] I've made so many mistakes along the way holding these VIP days, and I wanna prevent you from making those same mistakes.

So let's jump in.

The first P stands for promise.

Have you ever had a client that was a little disappointed at the end of your contract? Usually this happens because proper expectations weren't set from the start. And so with a VIP date, the number one most important thing that we have to do is first define the promise.

This is gonna make it easier to sell and to get clients excited about their day, and to know exactly what to expect by the end of the day.

So when you're thinking about what is your promise, this can be anywhere from, we will have a full ad strategy done by the end of the day to we will map out your launch process by the end of the day to we will have a full funnel map for a new funnel you wanna build by the end of the day. The thing is, we wanna make sure whatever we decide that.

[00:06:00] There is an outcome that can happen in four hours time, my most popular VIP day, it is we will have your marketing plan for your next launch planned out.

The promise is my clients will walk away with a fully mapped out paid marketing strategy ready for their next launch. See how I say a full paid marketing strategy? There's a lot of things that go into actually having a marketing strategy, and we wouldn't be able to do that in four hours if we were talking about the email nurture sequence, organic posting, all of that.

So my promise. Specifically focuses on the paid marketing strategy. So we wanna be clear, concise, and make sure it's something we can deliver in a four hour time. So what is your promise for your VIP Day? , The next P in the framework is prep.

Ever have a client that you were like, please fill out your onboarding. Please fill out your onboarding. Please fill out your onboarding, and everything gets delayed because they haven't [00:07:00] done their part yet. In a VIP date, it's really important that we have the prep done ahead of time. So with mine, they have to have their onboarding questionnaire, which consists of 30 questions.

It's detailed 'cause I only have one day. Four hours to work with them. I don't have enough time on that call to gather a ton of information. I need to have my research done before we even jump on the call. And so with that being said, in our contract it says that you must have the form filled out five days before our call.

Otherwise, I won't be able to review your form in time for the call, and we'll have to spend the first hour filling out the form. That's in the contract. I'm setting expectations and we have reminder emails that are going out reminding them, fill out your form, fill out your form, fill out their form, and then I have a day marked off of my calendar two or three days before where I'm gonna go through their form.

I'm gonna look at all the research, I'm gonna get the [00:08:00] links. I'm gonna have all that prepped and ready. For their day. So not only is my client prepped because we made sure that they filled out the form based on the contract boundaries, based on email follow ups, and then I have my day set where I'm gonna prep for the call.

Prepping is the number one priority, but remember there's those safeguards. If they don't fill out their form in time, they lose an hour, which means we're not gonna be able to get to everything. But that's already said ahead of time. That that first hour will have to spend going over their form because they didn't do that beforehand.

When you set safeguards in your business like that, you're setting yourself up for success.

And I wanna share with you one of my favorite questions to include on that form. What would make your VIP day a success? Because when they answer that question, one, you know how to get an excellent testimonial. You just have to deliver on that promise or what they want the day to look like.

And two, you can see if it's [00:09:00] reasonable, what they're putting on there. If it's not reasonable, that is an amazing time to reset expectations before the call or at the beginning of the call. So that question does two things. One, it lets you know what you need to do in order to get an amazing testimonial at the end.

Two, it gives you a way to reset expectations so no one leaves disappointed. Expectations are the biggest problem in the freelance service based industry. People are so worried about setting expectations that they leave their clients disappointed because they didn't do that on the front end. Want happy clients set expectations from the beginning.

Now let's talk about the third P, which is provide. This is the day that you show up and provide excellent value and a great VIP day. A VIP day shouldn't feel like a chaotic fire drill. There should be a rhythm and routine and work actually getting done. And so how do [00:10:00] we make sure that happens? It starts with the structure. You have to have structure to have a solid VIP day,

I always start my two hour session with clarity funnel mapping strategy. Those are the three things that I make sure happens in the first two hours. We get clear on where they wanna go, what they have in place, what we can improve. We look at the numbers of the funnel. We do funnel mapping. That whole first two hours is.

All about getting clarity around what's currently working, what's not working, setting up a strategy that's gonna get them to their ultimate goal. Then we break for lunch, take some time, go like for a walk, get your brain like reset, recharge, because then the second half of the day, those final two hours is always about implementation.

So strategy on the front end, implementation on the back end.

So what can that look like in real life scenario? So if I'm doing a full [00:11:00] paid marketing strategy for a course creator who's launching the first two hours. Clarity, we're gonna figure out like, what do you have currently working? What do you want? When's your next launch? That kind of stuff. A lot of that I've already got from the onboarding questionnaire.

Then we're gonna look at their current funnel numbers. How is this funnel currently improving? We're not gonna improve any of it. We're just getting all the numbers for the funnel, and then we're talking about big top level strategy for the funnel. Then once we know the funnel, the second half is actually about the ad strategy.

So once we know, okay, here's the funnel, now we're jumping into the ad strategy, and this is where I'm actually gonna take them through my framework that's called the strategy octagon. It's eight layers and I'm taking them through there, building their strategy in real time. With them. And then at the end, I give them their homework to go implement and execute.

So after we've done the strategy, we've done [00:12:00] some implementing in real life. Now the fourth P is propel.

This is your key to selling them in to the next offer and leaving them happy or empowered that they can go give this to their team or do it themselves.

Because here's the deal, four hours, you're gonna accomplish a lot. You're gonna get a full strategy done. You're gonna have a plan, action plan that they can go implement, but you actually haven't done any of the implementing. You haven't created the ads, you haven't fixed the funnel. None of that has actually happened.

So here's where the magic happens. One. You're gonna create them a plan. Maybe you have to do it afterwards. Maybe you have some templates that you can do it on the call, but you're gonna leave them with a plan. And here's your action items, here's your plan. But then they have a choice. They can go implement it, or if you offer it, you can be paid to implement this plan for them.

And that's the magic of a VIP day. It gives options [00:13:00] and eight outta 10 times. People aren't gonna have the bandwidth or the knowledge to actually implement. So then you can take this plan that you just got paid to create and go implement it, and then you sell them into your next done for you or a consulting type of package.

So let's just recap. There's four Ps that come with a successful VIP day. One is that you have a clear promise. What are you gonna achieve by the end of the day? Two is you're gonna prep, you're gonna have systems in place to make sure the day goes off without a hitch. Three, you're gonna provide, you're gonna actually do the VIP day with your client and it's gonna be structured and smooth.

And four, you're gonna propel them into their next steps and hopefully into your next

offer.

So, are you ready to start offering VIP days? If so, what will yours look like? What will your promise be? That's always the best place to start. And now as you get better at these and you do more of 'em, you'll refine [00:14:00] your process. But if you wanna shortcut the refinement process and have this implemented directly into your business.

Go to the strategist society.com. We'll link it up in the show notes and apply to join us inside the Strategist Society where we're actually doing a live training. It's a two hour workshop where I'm giving you all the tools, the resources, the templates, everything you need to install this into your business.

We've done one for done with you, SLO funnel builds, and we had clients take that training, go sell it for over $3,000 for their very first one. And the process was so easy because they got all the templates, the resources, the contracts that they needed to implement this, and our upcoming training, I'm doing it live and this one will be for sell and deliver.

Your VIP day, so that's only found in Strategist Society. This is the one-on-one mentorship and high level community for those who are already doing 3000 plus per month, and they're ready [00:15:00] to step into their strategist era where they're making 10, 20, $30,000 per month. If that's you, go to the strategist society.com and you can apply and if we have any spots left or I think you'd be a great fit.

We'll schedule a call together to see how we can support you over the next 12 months, and until then, my friends go out, serve your clients, scale your business, and sort into the success you deserve.