You Don’t Need A Different Service. You Need Better Offers.

Are you stuck at an income plateau and wondering if the only way to grow is to completely switch services?

In this episode of the Serve Scale Soar® podcast, we’re busting one of the biggest myths service providers fall into… Thinking you need to become an ad manager, funnel builder, or offer something totally different to hit your next income level.

Inside The Strategist Society™, I see it all the time. Women come in ready to burn their business down because they think their current service isn’t scalable. But nine times out of ten, it’s not the service that’s the problem, it’s the offer.

Today, we’re diving into how to audit, package, and price your existing services so you can scale without starting over.

Topics Covered In This Episode:

1. Changing services won’t fix broken offers.
2. A clear outcome sells results, not tasks.
3. The right packaging can instantly increase perceived value.
4. Pricing must reflect transformation, not hours.
5. Better offers let you scale without starting over.
6. You can double your revenue by repackaging, not pivoting.

Find the full show notes at:  https://brandimowles.com/263

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Transcript

You Don’t Need A Different Service. You Need Better Offers.

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Brandi: [00:00:00] All right, my friends, I'm gonna say something that might make you pause for a second, you don't need a different service. You need better offers.

So in this week's episode of the Serve Scale, so podcast, we're talking all about do you actually need a different service to hit your revenue goals, or do you just need. Better offers. If this is your first time here. Hello my friend. My name is Brandi Mowles I am your host, and if you're a returning listener, I am beyond excited for you in this episode.

It is gonna be so good, and it's something that we see coming up time and time again inside a strategist society. And if you get any value out of this episode or you're a returning listener and you've been getting years and years and years of value, go ahead and leave us a review. You can either on Spotify, leave us a star review or on Apple, you can scroll down, leave us a written review, and I read every single one of those and I so appreciate it with any podcaster.

That is the number one way you can thank them [00:01:00] for giving all the free content that they give. And it helps the podcast help other people 'cause it gets in front of them. Without any more delay, let's talk about do you actually need a different service or do you need a better. Offer 

we have so many people who apply to be part of Strategist Society, and not everyone gets in, not everyone's ready, but there is an application process. And a lot of times what I see is people come and they apply because they think that they need to be running ads in order to scale. And when I say running ads, I mean running ads for other people, being an ad manager, that their current service isn't set up for scalability.

But a lot of times it's not the service, it's the offer that's holding them back. And also another misconception is people think Strategist society's just for ad managers, but we have web designers, oms launch managers, funnel builders. But yes, the [00:02:00] majority of them are ad managers because they come from our program, conversions for clients.

But they all are successful. They're all making money, and they wanna hit the next level. But they think in order to do that, they need to burn down what they already have. And they say, Brandy, I think I need to switch to ad management, or maybe I should start offering funnel building, or maybe I should do consulting, or maybe I just pick the wrong service all together, but here's what I know.

Nine outta 10 times the problem isn't the service you're offering, it's the way you're packaging it, it's your offer and changing services without fixing your offer. That's just trading one set of problems for another. Now, the other thing that I don't want to discount, but we're not gonna talk about in this episode is if right now you have clients and you just don't feel like you can hit the next level, there's usually two reasons. One, it's an [00:03:00] offer problem. Two, it's a client problem. You're attracting the wrong people. Now we have so many episodes on client attractions, so we'll make sure to link some of those in the show notes, but today it's all about what if it's an offer problem and I don't feel like I can scale with my current services?

Do you actually need to switch services or do you need to change up your offer?

so when we talk about this, a lot of times when people come to me, they've hit this plateau, this income plateau, they feel stuck. They automatically think, okay, I must be offering the wrong service, the wrong niche. But most of the time, what actually is broken isn't what you do, it's how you sell it.

Inside Strategist Society. Before we ever touch someone's marketing efforts or talk about switching services, we rip apart their offers because more often than not, the fix isn't a pivot. It's a repackage, and that's why no matter what service you offer, when you come in, strategist society.

One of the first things we do is we look at your offers and we say oh, [00:04:00] you're charging hourly. This is a problem. Oh, you're customizing every single package. This is a problem. Oh, you're only offering one done with you service. This is the problem. And so we have to fix the offer before we focus on marketing or anything like that. So let me give you a real example of someone who came into Strategist Society. She was completely convinced that she needed to switch to ad management because her current service was getting her 10. 12 KA month, but she was burned out.

She was just working too much and how she currently had her packages, it was always like you were on the marketing content hamster wheel because it wasn't set up for a good retainer package and every single one of her packages were customized. There was really no way in her brain to set this up to where it could be a package that wasn't customized each time.

Or in a way that wasn't requiring her to constantly be finding new [00:05:00] clients.

So she came in thinking that she was gonna switch to ad management because that was a more scalable service, but all of her contacts and what she's always done was in this one service niche, and it was within web design, . I said, whoa, whoa, whoa. Before we go like jump ship to ads, like what do you actually love doing?

And she loves building web pages. She loves working with the audience she's working with. She loves the design aspect and the analytical thinking behind how you set everything up. So instead of switching. Completely over to ads. Let's lean into what you love. First off, let's do a package audit. I know you think that everything's customizable, but at the end of the day, there's probably a lot of similarities.

So let's see. How can we package this up in a way? Can we charge more? And then what we found is, yes, we can do all those things, but what if instead of building webpages, instead we built funnels because you can charge more for the funnel. And she can [00:06:00] already go back to that existing clientele that she was building webpages for, but now we need to build funnels for 'em.

So she still is doing what she loves. We're just changing up the offer. No new service. Just better offers.

That's why I always say if you haven't fixed your offers, no new service will save you the same struggles. Just follow you to the next thing. If you don't know how to package properly with the service you're offering now, you're not gonna know how to package properly with the next service you offer. We have to become masters at how to position our offer in order to scale any service.

So how do you make better offers? There's three things that we wanna look at when it comes to what makes an offer better. One, there's a clear outcome. 

So we need clear outcomes. People don't pay for tasks, they pay for transformation. So an example of this is instead of saying, I'll set up your email marketing, a better offer is in 30 days, you'll have an automated [00:07:00] email funnel that nurtures leads drive sales on autopilot. See the difference. One's a to-do list, the other sells the results.

Also, after we have a clear outcome for our offer, we have to have it in the right packaging. So inside a Strategist society, we talk about the package trifecta, which is done for you, done with you in consulting. So the right package is the way you deliver the service matters just as much as the service itself.

Maybe you offering ongoing social media management at a thousand dollars a month and you feel stuck. What if you package that same skillset into a one day VIP intensive where you create 30 days of strategic content for $2,000 or 1500? Same skillset, different container, completely different value perception, and so we can take what we're already doing and package them in new ways.

The right packaging that has a clear outcome, [00:08:00] and then we have to think about the pricing. The pricing has to match the value. If you're charging $25 an hour for a tech setup because you think that's all people pay, you're leaving money on the table. A student of mine took the exact same work, bundled it into a launch tech setup package with a defined outcome and charge $3,000 instead of billing hourly.

Same work, same hours, but a different way. The offer was positioned allowed her to triple her rate. When you dial in those three things, outcome, package and pricing, selling gets easier. You attract higher level clients, so champagne clients who see you as at a strategist instead of a task door, and that's the shift that changes everything you didn't need a new service. You needed a new. Offer.

This is exactly why. The first thing we do inside a strategist society is audit your offers. We take what you're already doing and turn it into a premium package that sells, and maybe instead of having one package, you [00:09:00] have. Three, maybe you have two. And you get to lean into those different places that your clients or your potential clients are currently at.

You meet them where they are and you upsell them into higher levels. So like I said, we always do the strategist trifecta, which is done for you, done with you and consulting. I've had members double their revenue without touching their services. Heck, we've had people 10 x their revenue within 18 months just by focusing on their offers and their pricing.

They didn't learn something brand new. They didn't start over. They didn't burn down their business. They built better offers around what they're already great at. That's the power of packaging and positioning. So before you torch your current business model or jump into a brand new skill because you think that's the answer, pause and look at your offers.

A better [00:10:00] offer can take the exact thing you're already doing and make it more profitable, easier to sell, and way more aligned. If you're sitting there thinking, okay, Brandy. I need that kind of clarity. This is exactly what we do inside a strategist society. We take the skills you're you already have and turn them into premium scalable offers without adding more hours or starting over.

. If this sounds like exactly what you need, go to the strategist society.com and apply to join us inside. Once you apply, there's no obligation. We'll jump on a quick call, see where you're stuck right now.

See if you are offering the right services and what your offers are, and then if I think we can help you, we'll invite you to work with us. 

So have you been listening to this episode and you're like, yes, yes, yes. Go and apply@thesestrategistsociety.com. We'll link that up in the show notes, and if you're not ready for that, focus on one offer at a time. Focus on done for you [00:11:00] services with the service and skills that you already love doing, and turn them into a premium scalable offer so you don't add more hours or start over.

And at the end of the day, the only thing that really matters is that you have an offer that has a clear outcome, the right package container. And a pricing that matches the value. Not hourly, not worth, but value. So my friends, I hope this helps you take a look at your offers and see what you can improve.

Instead of thinking you need to bounce around to other services. Until next week, go out, serve your clients, scale your business, and soar into the success you deserve.

this episode is airing on August 5th. If you're listening now in real time, the Serve Scale Store podcast is gonna take a summer break.

My family and I are off to Europe, and we just need one [00:12:00] last month of a break. We're constantly putting out new episodes and there's over 260 episodes for you to turn into, but don't worry, I'm not going anywhere for long.

I'll be airing back on September 9th, so make sure you tune in as we prep for a very special series all on ai. This will be a four part podcast. Episode that will go the whole month of September where I'm talking about the advantages and disadvantages of AI and ad managers. So get ready for that and y'all don't leave me tune into all the other episodes that you have probably missed, and then I'll see you back here on September 9th.