From Corporate Layoff to $226K: How LaShall Built a Thriving Service Business After 50

What happens when you lose your six-figure corporate job at 50 and decide to build a business from scratch instead of updating your resume?

In this student spotlight, I'm sitting down with LaShall Dodson, who launched Dedicated Virtual Professional Services in March 2024 after a merger acquisition eliminated her Fortune 500 position. In her first year, she made $34,000. By the end of year two? $226,000.

LaShall breaks a LOT of the Brandi rules (she doesn't niche down, she runs a full agency with a team of six, and she manages her clients with manila folders), but she's proof that there's more than one way to build a wildly successful service business.

In this episode, we're talking about:

• Going from corporate director to service provider and the mindset shifts that come with it
• Why her first year was slow and the mistake that held her back from landing clients sooner
• Hitting a $23K month, then dropping back down, and what she did about it
• How joining Strategist Society helped her close out the year at $226K
• The real talk on taxes, retirement, and getting your financial house in order as you scale
• Why she manages 17+ retainer clients with physical folders (and why that's actually okay for now)
• The simple daily habits that moved the needle more than any fancy strategy
• Why women sharing their numbers matters more than you think

Whether you're transitioning from corporate, in your first year of business, or trying to break through to consistent $20K+ months, LaShall's story is going to fire you up.

Resources & Links:

• DM me "STRATEGIST" on Instagram: https://instagram.com/brandimowles
• Ready to scale past $10K months? Learn about Strategist Society: https://thestrategistsociety.com
• Just getting started as a service provider? https://conversionsforclients.com

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Transcript

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Brandi (2): Hello, service scale store, family. Oh my goodness. We are back with another student spotlight, and these are some of my favorite, favorite episodes because you get to hear how other women are doing the dang thing. It's just not what I did. But you're seeing all of that in real action. And today we have LaShall

On the show, and I'm just so excited for you to hear her story and hear some of the fun things that she's doing in business. So Lashall, tell my audience who you are as a person and a little bit about your business. Yeah. Thanks so much Brandy for having me. This is wonderful. My name's Lashall Dodson and I am a wife and mother of two sons.

My oldest son played college baseball for two year or six years, so we had a wonderful time following him everywhere and enjoying that. My younger son is a senior in high school also plays baseball, so we're still in the baseball world, which we absolutely love. My business is dedicated virtual professional services and I help people as an ad manager and as a, [00:01:00] a director of operations, operations manager, strategic business partner and really help them with all of those things in their business.

I love that. So a lot of people think the only way that you can scale is by offering ads if they're in my world, because that's what they hear. So tell me, what are some of the things that you're doing for clients and not the ad role, but the other role that you have? Yeah, so I love to do strategic roadmaps for clients and, and I can do it from a very unique perspective because I came from corporate and I worked at a Fortune 500 company, and we had these really massive roadmaps from an operational perspective.

So I look at a business from onboarding operations, leadership. And marketing. And what I do is I create that roadmap for them. And most of the time business owners know what they need to do, but they just don't know how to implement it and they're just not sure. And they need that person there to help them implement along the way.

So I craft a roadmap for them and then we will stay in their business, we will [00:02:00] help them set up systems, whether they're CRMs, project management tools, we will help them launch products. Staff, their teams manage their teams. And then on the marketing side, I got certified with Brandy to run ads. So that has been a huge thing that I've been able to bring in my business and offer my clients.

And in addition to that for marketing, we'll also do email marketing and organic social media for them. So we really give them that, that marketing trifecta. Okay. I love this. And are you working with mostly like local businesses, online business? What are, who are your clients? So I have a, a plethora of all different types of businesses.

I have local businesses that are making like more than 5 million a year, and I have online businesses that are solopreneurs all the way up to people with teams of 10. And, and really all different industries. I have construction, I have agency owners, I have courses and coaches and course creators. And one thing Lashall that y'all will find as you're listening [00:03:00] is she breaks a lot of the Brandi rules. I'm totally okay With that because I'm big on niching down and and there's some things that like, I'm like, this is what we gotta do. But then there's always. People who are breaking the rules and making it work for them.

And Lashall, you are one of those people, and I don't think that works for everyone, but it is working for you. And we can get into the problems that go along with that as well, because let's be, it's not just all rainbows and butterflies, so we'll definitely talk about that. But you refer to your business as we.

I refer to my business as we as well, but it is me and Janessa and that's like the we. But your business is set up a little bit different. And so tell us what does your team look like? Who, who's helping you with all this? 'cause you're doing a lot of things for a lot of different people. Yeah. Yeah. We currently have about 17 clients that are monthly retainers, and we have about three projects going on right now [00:04:00] for system setups.

So my team looks like my niece joined me very early on in my business. One of the things I didn't enjoy was doing my own social media, so she took that off my plate and she stayed in the business with me and, and. I'm constantly helping her grow. The beauty of that was she's a stay at home mom.

She gave up her job to stay at home and really wanted to contribute back to the household income, right? And not lose herself and her degree and all of the things that she learned. So she does organic social media and she also does manages some procurement for what a couple of our interior design clients.

And then I have my son, my oldest son who just graduated from college. He is an exercise physiologist and nutritionist, and that's his day job, but he has his mornings free, so he also has a degree in architecture, so he does our graphics for us. So he does all our ads, graphics, he does our organic social media graphics.

And then I have a copywriter on staff. She actually has an MBA in copywriting, but [00:05:00] again, she's a stay at home mom works late at night or when her kids go to bed, and this fits her perfectly. And then I have another team member who is in London, and she is fantastic at setting up all of our systems. We absolutely love her.

So she does all our Zaps, all of our project management, any, anything tech, right? She sets up all the systems for our clients. And then we have another team member who she does OBM and VA work and I'm just getting ready to bring on, I hadn't even told Brandy this, but another virtual assistant for my business.

'cause I, one of our goals is to get stuff off my desk. That is something we are working on. And so I love this haw that a lot of people, I think that they get in their head that if they don't agree with every aspect of what a coach. Teaches, then they can't work with them. And I've always come from the mindset of.

I, I don't care if I like, take everything that's in a program and apply it. I just need to take [00:06:00] one thing, make my investment back, plus some, and then I'm happy. But I think a lot of times there's all or nothing mindset. And the thing is yes, my messaging speaks to people wanna get to 30 K months without a team, but you're in my world.

I'm guessing I'm helpful you don't niche down. You have a, like you are growing an agency, you have an agency, you have people that are working for you and that works for you. And we'll talk about some of your systems that make me like wanna crawl under a rock. But what I love about that Lashaw is like.

You're someone who can be like, okay, I don't need to be like completely doing everything Brandy does, but there are things I can take and then be successful with. Or just because you talk about, you have a lot of operations and stuff, it doesn't mean that you can't also serve your clients with ads or vice versa.

And I think we get in this head space sometimes that whatever our messaging says, that's [00:07:00] 100% what we're locked into, and that's usually not the case. Our expertise usually go beyond what our messaging actually says. And so with you Lasal, I think one you're really good at expanding your knowledge and serving clients in a way, even if the messaging isn't speaking to that, but you're also good at being like, you know what?

Just because her messaging isn't talking to my specific situation doesn't mean I can't get help. Or learn, and I think that's a gift that a lot of people don't have. And watching how you work, it's been so clear that it is something that you're very, very good at. Thank you. Thank you so much. Yeah. And one of the things that attracted me to, to you and to joining your program was that was your teaching style, right?

Because I knew there were parts and pieces that I wanted to learn, like the ads, but then in addition, the business knowledge as well. And just like you said, I don't fit the exact mold that you teach to, but there's so many other pieces and parts and layers that I can take and [00:08:00] really put in my business.

And implement. And, and that's what it's all about. Plus it's also for me, it's about being able to just have you there available to ask those questions. You've been through this, you've built it, even though you didn't build a huge team, you still built a business from, from the ground up. So our struggles are still very similar and I have that.

Experience from corporate of being able to implement teams and processes and procedures. So like I feel like I have that, but what I was lacking, I felt like you could really help me with. And I think that people that come from a corporate background bring a lot of that. And one thing that also with teams is like we, over the years we've hired a lot of people, like our process for hiring people is like amazing.

We've had times where we had four people on our team, we've had times. We've had just me and Janess and that's usually where we like to keep it and we like to bring on people project based. But also before this in MLM, I was managing a team of over [00:09:00] 500 people. So it's not that I don't know how to do that, it's that I choose not to do that.

And I think that's a big thing in our business, in the online space. Just because you know how to do something doesn't mean you have. To do it. And so that's and then coming from corporate, you Lashall you bring a whole different element to online space that I think a lot of people who haven't come from corporate don't bring that same knowledge or background that really helps them thrive in the online space.

And a lot of times my corporate people are like, I don't know anything. And I'm like, you bring other skills that transfer so well into the online space. So talking about corporate, let's talk about. Where was your business before joining Strategist Society? Like you did have a full-time job, so let's talk about what did your business look like?

Yeah, so for me, in, in January of 24, 20 24, I lost my corporate job. I was making well over six figures. And I was like, oh my [00:10:00] gosh, I, what am I gonna do? And for me. They gave me a wonderful severance. It was a merger acquisition, was the reason why I was losing my job. There was like 7,000 of us that actually lost our jobs, but for a lot of us, they gave us great, a great severance package that allowed me to take a look at what do I wanna do?

And I've always wanted to build a business, always. And I felt as a woman who was 50, I was struggling with resumes that I was putting out there. And. I'm like, I no more of this. This is depressing. Like searching for a job is absolutely horrible. Let me build what I've always wanted to build. Let me build my own business.

So I started in the operation space. I literally launched my business March 4th, 2024. We're coming up on two years. We are having a ribbon cutting ceremony at the local Boca Chamber of Commerce. But what I did was I just dove in with operations. 'cause it's what I knew, right? I started with that.

Struggled to get clients in the beginning because I felt [00:11:00] like I had to have everything all set up, and that's like the wrong mentality and everybody will tell you that, but I was still doing it right. I had to get out of having all my systems set up and all my processes and all my procedures, and I had to go start looking for clients.

Once I started looking for clients, that was the one area of my business that I felt like I needed help with because in corporate, everything was handed to me. Like I was director of operations, director of privacy and compliance, and. All those clients came to me, right? I was given a new account and figure it out, fix it, manage the teams, do all the things.

I didn't have that anymore. I had to find my own clients. So I just dove into learning, right? I continually was learning, figuring out the best way, and, and I get clients multiple different revenue streams. But I really took a hard dive into that. And then by the end of the year, by the end of 2024. I had only made $34,000 in the business, right?

And I had been all in since about March, and I was like, oh my gosh, is this gonna work? [00:12:00] And I was just networking and, and pushing and pushing and pushing. And then finally, finally, like December, January, everything started taking off. Clients started coming in, referrals were coming in. I had made a lot of partnerships and I had finally scaled to about.

In June, I had hit, I think it was 19,000 23. In June of 2025, I hit 23,000 in my business. And this is, this is actually the very first time I've ever publicly talked about any of my numbers. I've, I've never really felt comfortable, so since the very first time I've done that so in June I hit 23,000.

And then I took a dive. I hit 16,000 the next month, 18,000 the next month. And then I was like, crap, I gotta figure this out, right? I've gotta figure out how I can maintain and scale. And I had already at that point, hired, I had six people including myself. And I'm like, all right, I need to be able to maintain this with clients.

And I do take on a lot of one-off projects because people just [00:13:00] need a system built. So that kind of always, I'm always gonna fluctuate because of that. But I had been in Brandy's world because I wanted to add, on an upscale marketing initiative. So I had started to learn ads already. I was already delivering those to people, but I wanted to know more about ads, right?

And I wanted Brandy's guidance and coaching from a business perspective as well. So then I joined service sales Soar in, no, I just joined Strategist Society in August of 2025, and at the end of the year we closed out with making 226,000. That's so incredible. To go from 34,000 the year before to then closing out at almost 200,000 more.

In one year, like Lashaw, and I remember this conversation and it's one of those things like, I don't even think you realized what you had done until you sat down and reflected and was like, wait, [00:14:00] what? And so coming to the end of last year and seeing that number, like that amount of growth, what were you feeling?

What was like that moment? My initial was I was freaking out about taxes. I'm like, oh my gosh, we're gonna owe so much money, because I still had severance money coming in too at the time. So when I added my severance money in, I was like, oh gosh, we're like way over here. But I, I, for me it was. I really at that point felt like I did it.

I felt like I was a legitimate business. I felt and I didn't need that validation before. But for me, I've always been very competitive. I, I, in the back of my mind, I think I always had this little voice like, can you really do this? Can you have go all in and do this and not go back and get a real job?

And, and for me it was just validation and proof that yes, you can, you can start from nothing and build whatever you want to build with the time and dedication, but you [00:15:00] have to get up every day and you have to show up and you have to put the work in. Oh, I love that. And so I think that's one of the things that come up is people they always ask me, they're like, oh, when you say six figures, are you talking about pre or post taxes?

I'm like, y'all. Get outta your head, make 120,000 and then you'll land at a hundred thousand. Like we people get so stuck in their head about working those numbers. And one thing is Janessa knows, I am so guilty of saying this all the time, but when people come and they come to me with the mindset of, but what if I have to pay taxes?

I'm like, dude, the more money I make means the more taxes I pay. I'm okay with that because I pay a tax bill. That's more than, let's see, 2018, Austin, and I don't know if you were in Strategist Society when I posted this, but I was going through our tax stuff we made in 2018 when we were so freaking broke.

As a [00:16:00] family, a household, 24,000 for the whole year. That's two people with two college educations, with two like bills to pay on college and a law school degree. And we only made 24,000 for the entire year as a household. And now I pay four x that in just taxes. And I think it's one of these mindset, like when you do start to make more money, it is oh my gosh, I'm gonna have to pay more taxes.

Also who cares because you're making more money. Like there, when you work with an accountant, there's ways that like you can move money around and stuff like that. And people get so hung up on what about insurance? What about all these things? And I get it, especially if you're coming from that corporate world.

Actually I don't get it. And that may be one of the things, never having a corporate job. It's I don't know what it's like to have a 401k. I don't know what it's like to have paid. Health insurance. And so that was never like a question, but someone coming from [00:17:00] corporate, you are, you have those mindset around oh gosh, taxes, healthcare retirement, all those, and so LeShaw as you're moving into this growth, like more money, more problems type of deal.

And you start to experience like those bigger tax bills. Like you have, what do we do about retirement and stuff? How are you handling those things? What are you doing to overcome maybe that corporate mindset? Yeah. For me it's all about, the mindset first. Getting out of that, and I did hire a tax strategist, so that helps.

I, I have somebody who's doing my bookkeeping now. That helps, right? I've been trying to get some of those little things off my desk so that then I don't have to worry about it, and I know I'm taken care of by the end. I've always dumped money into an IRA I just set up an A 401k.

I'm like, all right, let's. Let's get this structured right. I went from an LLC to an S corp, created a 401k. So like I took December of last year and January of this year and really got all of that [00:18:00] aligned and and set up. So okay, now I'm good for the year. Let's just roll and increase the revenue again.

And I think that's the thing a lot of people like to put the cart before the horse stop worrying about problems that aren't problems yet. When you come to a point where you're like looking, you're like, holy bananas. Then you're like, what do I need to do? And I remember I was having this conversation. I was like, Baal, you should not be doing your own books.

Yep. When I say don't hire a team, don't hire like people, what I'm talking about, some people, like I say, I just have Janessa. That's not true. We have a bookkeeper, we have an accountant, we have an attorney. They're just not hanging out with me on a daily basis, so I don't count them as part of the team.

But like bookkeeping, accounting, get it off. Your hands when you're at this level, like Lashaw, or actually once you pass six figures in a year, like start handing this stuff off to other people and helping you. But we're seven years in and last year at [00:19:00] December I was scrambling and I was like, gosh, I turned 35, I something clicked in my head and I was like, I have zero retirement.

I don't wanna be making reels when I'm 60 years old. What do we need to do? And I didn't take care of it. I hired people to take care of that stuff for me, and I used chat GPT to tell me where to put my money and like my accountant was like, you need fidelity. This is how much we're gonna put in each month, but you gotta set that up.

And I was like. Okay. And I'm like on chat and Gemini like, where should I invest this money? And it did it. We are in such a cool age where like things that used to be hard to figure out, like where to invest money or something that felt so far fetched for us who didn't grow up in households where that was talked about.

Or don't come from a corporate background. Now I'm like, oh man, I got big girl money. I got a 401k like. Set up. I got another 401k and there's money being taken, but I didn't get there until after I hit a million. You're [00:20:00] doing it at 200,000 and I think that that's one of the things, you don't put the cart before the horse.

We'll figure it out when we get there. And that's what you are doing. Yeah. Okay. So let's switch gears. So you said you joined August and you did join, which was fun right before our live event, and then we gotta meet each other in person, which was really fun. But before joining, there's always that hesitation that people have oh my gosh.

What about the investment, the 12 month commitment, all these things. Did you have any of that come up for you that Maya held you back from joining us? Or were you like, heck no. I'm all in. I, I held back for a couple months because I was like, I kept saying to myself, I wanna get to 20,000 and then I can, I can do it.

I kept thinking that I needed to wait to hit a certain number, to be able to afford it, and when I hit 23,000 and then bounced back down for two months, I was like. I need to do it because I need somebody that I can talk this through. Because as a solo business owner, I didn't have [00:21:00] anybody else I could talk through how do I maintain that number, right?

So that was one of my hesitations. And then the other hesitation was ads is a portion of my business, yes, but it's not all about my business. But I loved how Brandy was able to scale her business. So I'm like, that is who I want as my, not just my ads coach, but my business coach as well. And, and then I finally was like, okay, I'm all in.

And I think that is a common thing that people wait, whether it's investing with me or anyone, is that people think they have to hit a certain number. Before they invest. But the thing is, you rarely hit that number and maintain that number until after you invest because there's something that's holding you back.

So people will be like, I need to get four or five clients before I can do that. Or I need to get my prices to X dollars before I do that, or I need X, Y, and Z before I can do that. It's that thinking that keeps people stuck. [00:22:00] There's always been a time where I invested, not when I needed it, but when I wanted to take my business to the next level, and I usually invested in rooms where I felt like I wasn't at their level.

I've always wanted to be the dumbest person in the room because I wanna grow and I know that's gonna push me because no one wants to be. at the bottom of the barrel, essentially you rise to the standards that you put yourself in rooms with. And so one of the things that, like you said, we all wait till we get to, we're trying to hit this arbitrary number.

But it wasn't until after you invested that then you see the growth. So once you've been in strategist society, what do you think has been the one or two tactics, trainings, resources that you have available that's really sent your business to the next level? Yeah, for me it's I think a combination of a couple things.

One, just knowing that I have you available to bounce ideas off of. And then holding me accountable. Holding me accountable is really good. 'cause I [00:23:00] didn't, I didn't have anybody doing that. Like I was doing that for myself and I'm pretty good at it. But, but, but not a hundred percent, so one that I can ask a question anytime I want, whether it's business related running account cus clients ad account, something like that.

I can just go to, you ask the question and you're gonna gimme guidance. That is huge for me. And then the accountability is the next biggest thing, like inside strategist society, we do challenges. For example, the challenge we did last month really helped me with two things. One, it helped me do my touch points in the morning.

So those are all my follow-ups and reaching out to new people, I was saving those for the end of the day. And. A lot of times I didn't do them right. I'd skip them. I'm like, oh, I'll double up tomorrow. Now, like I've already done them this morning. I get up earlier. That's another thing that changed for me.

I started getting up earlier and getting more quiet. Time in. I get up, I get my touch points in. Boom. I know those are done. And the other thing I'm trying to do is be more accountable with [00:24:00] exercising and making sure that I'm doing that movement every single day. And so what Lashaw is talking about is our standards of excellence.

And I talk about these all the time and people are like, that's silly. Like those things aren't moving your business forward, but as you hear they do. And it's so funny 'cause every time I talk about the standards of excellence and I talk about moving your body and people like roll their eyes, I see 'em.

This isn't, and I always say this is not like 75 hard, this is five business cozy type of things, but it does, it moves your business really far. But with that, I always think of Reese Witherspoon and Legally Blonde when she's talking about working out, gives you endorphins and people who are happy.

Don't murder their husbands. And so I always think about that. Like when we move our body, it lets off endorphins, which makes us a happier person, which also helps us with our day-to-day. It helps us get in the right mindset for business. And so [00:25:00] daily action, just moving your body and getting your. Touch points in just even if you apply those two can make such an impact on your business.

And like you said, the challenge, you're not doing this alone. Not all of us are meant to have to run a business by ourself. And as humans, we're not meant to be alone. And so doing business alone is really hard, but doing these challenges together is really, really fun. And haw was talking about our.

Standards of excellence challenge. And one thing is, I like doing these challenges too. 'cause I'm in there doing 'em with you. It's not like I'm like, here's a challenge, go do it. I'm like doing the dang thing too. And for me, I can even see this is something I already do, but it's so much more intentional when we're doing it as a group.

For sure. Okay, so let's talk about, we cannot end this conversation without talking about these folders. So when you told, was this at the live event when you told me this it was, it was at the, I think it was at the live event. Okay. So Lash, we're at our live event, the strategist Summit [00:26:00] live, and Lash's telling us how she has 30 clients and she's like carrying around all these folders.

So please tell my audience about these FO folders that you have. Yes. So I have tried. Every so many project management tools and I have not been able to consistently stay with any of them. I don't love them. I've struggled. I just have not found what I like. So I have actual manila folders on my desk for every single client and every time I do a call with them, or every time I work on something for their project, I'm writing it on old fashioned.

Notebook paper and putting it in the folder. And the problem with that is when you go somewhere you're taking everybody's folder with you because I don't know what I'm gonna need. So every time I travel, and I travel a lot because the kids play baseball I take all these folders. It has worked for me because.

I need to jump on a call or do something. I just pull that folder out and I have everything I need for the [00:27:00] client now, like obviously their deliverables are on my desk and all of that, but these are like all my personal notes, all my to-dos. My whole task list is written down on a notebook every single day y'all LeShaw does $230,000 a year.

With folders if you are using, not having a proposal, an invoice, something like that from holding you back from being successful. This is your permission slip that you do not need to have all the systems set up and in place. Michelle has found what works for her and she's leaning into that. Now, do I have some qualms about this?

Like yes, but we are gonna find her a solution. But right now, this works for you and you're doing it because at the end of the day, this may get you to two 50. I don't think this system will get you to 1 million. And that's the whole thing. What gets us to 30,000 doesn't get us to 230,000. Doesn't get us to 1 million, but it's not broken right now.

And [00:28:00] there's some cool things that I wanna share with you. I don't know if you've been hanging out with Google LM Notebooks? But I thought about you last night 'cause I was watching a training on it. And you can literally take pictures of your handwritten notes. And upload them to a notebook and then it can read them.

I think this would be a really good solution for you. Oh, you can, and then you could have a note, write this down for each client. You could have a notebook for each client and everything is still handwritten, but you have a digital copy as well. So AI has made things so cool. And now I'm doing, this is coaching.

This is something I would box her. I was gonna box to you and tell you about this because I, when I work with y'all every single day. I know what you have going on. And so when I see something like that, I'm like, oh, LeShaw could benefit from this. Let me vox her and tell her that. And that's how the program works.

And so I think that that would be a great way for you to still keep true to what you enjoy, [00:29:00] but also have a digital copy. I love that. And I actually just started testing, I'm, I'm always trying to find a system that I like, and I just started testing Google Workspace where I've created spaces for all my clients.

So I'm definitely gonna try that this week. Thank you so much. Yes, of course. Okay, so there are people who are listening and maybe they're coming from corporate. Maybe they had a $30,000 month, but they have these goals to have multi six figure months or years. And they've been thinking about strategist society and, but they're like nervous.

What would you say to the person who's on the fence? I would tell them that it's, it's really worth the investment having people A, a coach, yes, Brandy's a coach. She is my person, but then I also have a community, right? I can go in the community and I can post things like, for example, another thing I was uncomfortable doing was celebrating wins.

And Brandy's always pushing us to do that. So I put them in the community, but I was always afraid oh, people are gonna think I'm bragging right. And I, that's why I've never talked about [00:30:00] my numbers or anything publicly only in this group. It, and it's not like that. It's a safe space. And for me that was very important.

It's a safe space. To, to get coaching, to move my business forward. And I would tell anybody, anybody who's on the fence, reach out to me. I'll have a conversation with you. I'll tell you why I did it and how it's really, really helped me. But I would say just do it. You are not gonna grow your business until you have that support that you need, right to the, you're not gonna grow to a exponential level.

I love that Lashaw. And one of the things I was telling her before she jumped on is I was like, no pressure, but these episodes are the most impactful. you are literally changing people's lives. And it's not the episodes where I'm like giving you tactical things. It's the episodes where we share stories from people like Al and other members, and when they hear your numbers, and I think numbers are very, very important because when they hear your [00:31:00] numbers.

Then it inspires them to go do bigger things and we need more women in this world making more big girl money. I will die on that hill. That when women make more money. We have a better world, and the studies prove it. When women make more money, we give more back to our communities. When women make more money, our children are like 80%.

It's 80% more likely to thrive because when women make more money, they invest in their children's education and their health. And when women make more money, we invest in community, we invest in charitable donations. Oh, it's 60% over what men? Donate. And so it's really important that we share numbers, that we're open, that we share our wins.

And it's not about bragging, it's about inspiring other women to do the dang thing because we need more women making more money. And so lesal, you coming on here and being willing to share your [00:32:00] story and your background, not only of going from 30,000 to over 200, but also as a woman in your fifties.

Because there are a lot of people who listen and they're like Britney's in her thirties. Great for her. Like they feel like their time has already passed and you're here saying, no, I'm a woman in my F at 50 and I am making a business successful right now. Not one when like that when I was 30. And now it's still you are doing the thing now.

And that is so inspiring. So thank you for sharing your story with our listeners and I just have one final question for you. Okay. Yep. What does success look like for you? So for, for me, success is obviously I want to hit 500,000 as my next income level, but for me, success really looks like teaching my children that you can do this no matter what.

And just like Brandi said, no matter what your age, no matter what your circumstances, if you want to do it, you can do it. [00:33:00] Whether you have guidance or not, just get started and get out there. And that's, that's really what it looks like to me. Oh, that's beautiful. Michelle, thank you so much for sharing your story and being here today.

I know it's gonna inspire so many women, and so thank you so much. Thank you.