Why do some people commit themselves to a mission-driven business? This series of podcasts explores mission as both an idea and a reality. After all, figuring out how to deliver profit is hard enough without adding additional obligations. These podcasts focus on the leadership of a company called Endourage, who have undertaken the mission to reinvent wellness. The company produces rich, full cannabis, flower extracts and, uniquely, markets a clinician-grade CBD. Visit them here : www.endourage.com.These podcasts are produced in partnership with the storytellers of Empathetic Machines. Visit them here: www.empatheticmachines.org