The Bird's Nest

The Evolution of the Buyer's Journey with Chris Cicconi

Dave Lehmkuhl Season 3 Episode 5

Chris Cicconi, the Head of Business Development for Unicrn and a season sales professional, comes strong with his views on how the buyer's journey has changed.  He discusses how certain companies have adapted to this and how some are still selling in a way that buyers do not want.  He discusses personal branding, the role of the SDR in this new age, and how leadership in companies have responsibility to evolve.  It is an episode where we hit on so many cool topics that you will not want to miss this time hearing Chris tell it like it is.  Enjoy!!

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