The Best SEO Podcast
AI-Driven Visibility. Real-World Impact.
Getting found, named and cited by AI search.
Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is.
Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week.
The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits.
Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday.
If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either.
The show explains it. EWR Digital does it. Get a free AI visibility audit at ewrdigital.com/ai-visibility-audit, or find more from Matthew at matthewbertram.com.
Episodes
693 episodes
Why Your AI Is Acting Like A Junior Developer
Using AI is one thing. Building an entire system around it is another.Matthew Bertram sits down with returning guest Richard Valentine and Hector Herrera for a deep technical conversation about how AI power users are moving beyond...
GEO Vs SEO In The AI Era With Callum Kennard
SEO strategies that worked five years ago may actually be holding brands back today. Matthew Bertram sits down with Calum Kennard, Head of Sales at ClickSlice, to explore how Google and AI search are changing what it takes to earn visibility, t...
When ChatGPT Picks Winners, Who Counts As An Expert
AI search is changing what it means to build visibility online. Matthew Bertram sits down with Matt Emgi to explore the evolving relationship between SEO, AEO, and LLM visibility, including why authority, entity associations, consensus signals,...
Personal Branding For AI Search
We talk with Karen Tiber Leland about how AI search changes personal branding, rebranding, and what it takes to stay findable when machines summarize the internet for your customers. We break down how to pick a canonical name, reduce mixed sign...
Better Conversion Goals In Google Ads
We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn wh...
Digital PR For AI Search
AI watermarking and AI search make third-party trust the new battleground for SEO and brand visibility. Host, Matthew Bertram, talks with Austin Holmes about how digital PR, reviews, and consistent profiles can turn your business into the defau...
When PR Meets SEO
We dig into how podcasting, digital PR, and SEO now reinforce each other, especially as AI search tools pull answers from trusted third-party sources. We also share practical ways to turn press and interviews into long-term visibility while sta...
SEO Works If You Measure The Right Things
We get brutally honest about why traffic is a vanity metric and how SEO only earns budget when it ties to real business outcomes. We lay out the data and reporting foundation you need to walk into the C-suite with confidence, even when attribut...
Traffic Times Conversion Equals Customers
Join us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic into real phone calls, form fills, and sales. We break down a simple conve...
How LLM Search Changes SEO And E-Commerce
We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take pract...
Bad Data Breaks AI More Than Bad Models
We talk about the real shift happening as AI moves from chatbot to teammate, and why persistent memory is the make or break layer for useful automation. We dig into governance, data hygiene, and practical workflow design so AI output gets bette...
How An Agency Uses Podcasts To Grow
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
How SEO Grew Up
We get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency teams can use agent workflows and governance to move faster without turning t...
Content First In The AI Era
In this episode of the Best SEO Podcast, hosted by Matthew Bertram, Zara Carbonell joins the show to talk about why AI makes content more important, not less, and how real trust now comes from human context and clear communication. We share pra...
Agentic AI For Marketers
We map the shift from chat-based AI to real agentic systems that can run workflows, manage memory, and publish results without constant human babysitting. We break down how to design AI agents like jobs so they stay grounded, cost-controlled, a...
How To Build An AI First Agency
We talk with Lynn Ward about why marketing is shifting from search and retrieve to solve my problem, and why speed is becoming the moat for agencies and clients alike. We break down what AI-first agencies are building right now to protect conve...
Stop Paying For SaaS You Never Use
Matthew Bertram sits down with David Albert of CRO Metrics to unpack what is actually changing across SEO, AEO, GEO, LLM visibility, and the modern stack as tools like Claude Code make custom apps and automations feel effortless.• the sh...
Why AI Overviews Changed Your Traffic
We trace the fast shift from link-based search to AI-generated answers and show how that change reshapes content, measurement, and strategy. Connor Kimball of Cairrot shares data on LLM traffic surges, concrete AEO tactics, and how unified anal...
AI, IP, And The New Marketing Rules
We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rul...
What Actually Scales A Marketing Team
We cut through AI hype to show what actually scales: disciplined ops, brand-led content, and a practical framework for awareness, nurturing, and trust. Eric Huberman shares Hawk Media’s scaling lessons, where AI helps, where it hurts, and how t...
SEO’s New Frontier
We push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic density, and why structured data is a must if you want reliable retrieval.
Which SEO Metrics Actually Matter Now
We unpack how search is changing as LLMs reshape discovery and why revenue, not rankings, should anchor your strategy. Corey Morris joins Matt to map a practical path: entity clarity, brand differentiation, GA4 fixes, and forward-looking KPIs t...
Why Traffic Is Down But Leads Are Up
We unpack how AI finally lets marketers count what matters, why attribution is broken across platforms, and how to use behavioral insight and benchmarking to choose better bets. We share a simple playbook: listen in niche communities, test in o...