The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Whether you’re a C-suite leader, marketing professional, or founder building your brand, this podcast is your guide to understanding the evolution of SEO into LLM Visibility™ — because if you’re not visible to the models, you won’t be visible to the market.
Episodes
655 episodes
LLM Traffic, Real Attribution, Real Results With Brie Anderson
Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, ...
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1:05:36
From SEO to Reputation: Owning the LLM Era With Ross Barefoot
We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local,...
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1:12:53
Micro Influence, Major Impact With William Gasner
We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop,...
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53:10
The AI Revolution in Search Marketing with Cindy Krum
The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches.• MUM combines text, i...
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55:55
Be Calm and CRO on with Talia Wolf
The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level.• Technology changes, but people don't. Emotion...
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46:20
AI for Amazon Sellers: SEO, Split Testing & Scale with Daniela Bolzmann
AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content...
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39:01
Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie
SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measure...
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48:32
How Google Ranks Business Profiles: Trust, Reviews & AI with Brad Wetherall
Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is re...
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1:04:07
Maximizing Results When Website Traffic Falls: Expert Insights with Trevor Levine
Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, business...
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1:07:03
Entity SEO & AI Search: Winning in the New Search Landscape with Zach Chahalis
The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI o...
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57:23
From Google to Everywhere: How to Win in the New AI-Driven Search Era feat. Micheal Buckbee
AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape.• Michael Buckbee discusses how AI is changing search and creat...
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46:02
The New SEO Playbook: Winning in a World of AI Overviews and Vanishing Clicks feat. Ray Grieselhuber
Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.• Despite traffic metrics declining, brand visibility ma...
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52:21
AI Revolution in Marketing with Kevin Surace
Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies ref...
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52:07
How Authentic Storytelling Builds Brand Trust with Owen Garitty
Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond.• Effective storytelling means presenti...
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49:41
YouTube Ads: The Secret to Growing Your Brand Now featuring Aleric Heck
Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube prese...
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51:39
CEO Mindset & Strategy: The Proven Formula to Scale Your Business with Jason Moss
Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break throug...
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59:54
Cracking the Modern Sales Code: AI, Authenticity, and Sales-Marketing Alignment with Geoff Ketterer
Sales and marketing are becoming increasingly interconnected, with the most successful businesses breaking down silos between departments. Digital marketers must expand their skill sets beyond specialized areas like SEO or content creation to e...
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51:47
From Cold Emails to Hot Leads: The Digital Marketing Backbone You Can't Ignore featuring Jay Schwedelson
Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. • Email is definitely not dead – it's been generatin...
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40:06
Marketing in the Age of AI: Why the Funnel is Dead and Content is King with Sara Faatz
The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery.• Zero-click search has fundamentally disrupted tra...
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51:46
Building Effective Funnels: Psychology, Economics, and Technology with Alisha Conlin-Hurd
Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing.• Understanding that persuasion differs from manipulation ...
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54:44
Digital Marketing Revolution: Adapting to AI's Takeover with Bill Rice
Digital marketing is shifting fast, like the leap from directories to Google. AI is reshaping search, favoring unique, personal content over generic blogs. Traditional SEO fades, while personal brands rise. Human creativity now beats corporate ...
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46:35
Converting Questions to Leads: The Power of Human Chat with Ted DeBettencourt
Ted DeBettencourt from Juvo Leads shares how human-powered chat services capture significantly more leads than AI alternatives for businesses with high-value customers. Data shows that human operators outperform chatbots by at least 200% in con...
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Episode 638
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39:03
Scaling Service Companies Through Data-Driven Marketing with Tyler Dunagin
Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products.• Understanding your target aud...
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Episode 637
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37:06
From SERPs to Subscribers: Mastering YouTube SEO with the Leaf Strategy with Nate Woodbury
Nate Woodbury shares his powerful "Leaf Strategy" for YouTube marketing that generates predictable leads and revenue for businesses by targeting specific long-tail search queries.• YouTube is now the #1 way to grow your brand, especiall...
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Episode 638
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44:17
The New Era of Digital Strategy & AI-Powered Growth with Matt Bertram
Digital marketing is undergoing a transformative shift where understanding fundamentals while leveraging AI offers companies unprecedented advantages that may become insurmountable for those who fail to adapt. This golden opportunity period for...
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27:47