NerdBrand Podcast

Why Do Childhood Brands Still Pull Our Heartstrings?

NerdBrand Agency Season 1 Episode 258

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Speaker 1:

Hey everybody, welcome to the Nerd Brand Podcast, where we have come to kick butt and chew bubblegum and we are all out of bubblegum. So that's a famous line from the movie them I think it's called them and it was. Yeah, it's a great movie If anybody can ever go out there and watch. But anyways, we're going to talk about nostalgic marketing and advertising. This episode is brought to you by Michaela, so let's roll. No pressure Michaela about hosting the show, but it was your idea, so I'll drive. But you can take us down the premise of the show and what this one is on.

Speaker 2:

So I don't know, we just needed some kind of idea and I thought why not be fun and, uh, talk about nostalgic brands. I feel like that is all over my for you page on not only tiktok but also instagram, so it gets me in my feel. So I thought you know why not, um? And I thought it would be especially kind of cool, since you know there's a generational difference between you and I that you know you dive into, you know your nostalgic brands from like and correct me if I'm wrong from like you know the 80s and 90s and then myself, growing up in the early 2000s, kind of dive into those little tidbits of memory, go down that memory lane.

Speaker 2:

Yeah, my contribution would be nokia the phones. Okay, see, that was probably one of my. Actually no, and this is really gonna turn back time. Uh, do you remember the vonage phones?

Speaker 2:

yeah, I do oh, my, my dad. This was for my birthday, my eighth birthday. I got a stuffed possum, not like taxidermy, like a stuffed animal possum. That I thought was the cutest thing. And then there was a Vonage cell phone so I could make phone calls to him because he was living out here and we were still living in New Jersey. So we do Sunday phone calls with him. So I had my own phone to do that and I was like, oh cool, and I think that one eventually died. And then I got an okia and was, and that's where my tetris obsession began yeah, yeah, I mean, well, nostalgic branding has been a thing.

Speaker 1:

I mean, two years ago you had Pepsi kind of do a throwback of their logo, and then Burger King did the same thing.

Speaker 2:

I don't know if you remember that or not and the brand standards, but it looks like how it was back in. I don't know, when you see Stranger Things, I think it's season three, when they're in the mall it's where you can see the Burger King logo and it looks just like that. So it's like a time capsule almost, with what they've done to throw back. What I don't understand with one fast food chain in particular is McDonald's. They have always been kind of like the jungle gyms, the wacky colors, the orange I'm sorry, the yellow and the red color schemes applied all across the restaurant and, like my generation, like in the early 2000s, it was just very vibrant and popping and wow. And now it's transitioned into something so like modern looking, that it just looks like a cement block, like it looks like going into a prison, almost. So mcdonald's has transitioned into from, like you know, jungle gym uh, you know, free for all, have fun for kiddos to corporate america sell block, sell kind of vibe yeah, yeah, it has.

Speaker 1:

It's uh, it's kind of changed a bit. I want to see if I can try to pull up here. Um, yeah, here we go. So I'm pulled my screen up and, um, these are some of the, the ads that, um, like, we were talking about pepsi. Um, of course, I got it muted because I don't want youtube to like do it.

Speaker 1:

But then you can see how burger king kind of did went backward. And then you have all these others reebok, you know, bold, like I don't remember that one with Burger King, but it was very, it's very interesting, you know. But you can see how Pepsi kind of went backward with their stuff. I mean, it's something that going from that there and then back and forth, and then, yeah, so they came up with this logo design. It's really interesting when CSS started becoming a big deal as far as what you could do with it, this entire logo was coded. It wasn't an image, it wasn't a vector art file, and so they could actually write this with CSS code and it took forever Because, as you can see, it's just based on circles and smiley faces and stuff.

Speaker 2:

That's probably the most engaging do's and don'ts section of a brand guide I've ever seen. Yeah, yeah.

Speaker 1:

Could you imagine us asking Mitch hey, can you make this look like that? I mean, you know, and then you got Microsoft here. That you know. They kind of went backward a little bit. I think too, but maybe yeah, but look, these are like these are really cool looking designs. I don't. They're not doing it. Now I bought some newer flavors. I think they got coming out. I actually bought wild cherry. That's what I bought. I bought wild cherry and I was like, oh man, that's different. So I started like I tried that out because I wanted to try out that flavor and uh, yeah, and it's gonna be interesting to see. Um, of course, you probably saw where they're going back to like pure sugar cane and in the ingredients.

Speaker 1:

Now I thought that was just for coca-cola no, I think it's like like well, pepsi was doing it for pepsi and they did it for mountain dew. They were called throwbacks and so kind of playing off the nostalgia thing. I mean they wouldn't even change the ingredients because before high fructose corn syrup they were just using sugar cane. So the pepsi throwbacks are really good, um, but I think they're seasonal when they come out, and that's the other thing is, too, is like live wire. I don't know if you ever tried that from mountain dew, but they mountain dew. Live wire is like an orange drink and it's only available in the summer I don't ever, and this is such a weird thing.

Speaker 2:

it was whenever I was a freshman in high school. I was obsessed with diet mountain dew. For some reason it was just my go-to pop whenever I was first starting high school and my mom had a really big bad polar pop obsession. So she'd always, you know, go get her a Diet Pepsi and I'd usually ask for a Diet Mountain Dew and that was it. But I never really got into any of the individual flavors. Same thing with like Pepsi or Coke. I just like a cherry coke. I'm simple, I'm easy, uh I'll tell you one.

Speaker 1:

I'll tell you one that I miss um.

Speaker 1:

I miss pizza hut uh, you know yeah, I mean I you'd go into a pizza hut and I don't know if you still can do a sit down dining experience, but a pan pizza at pizza hut isn't like a pan pizza that you order and have delivered. They don't taste the same, right, it's sort of like. It's sort of like when you drink a coke out of a bottle versus a can or plastic, glass or cup, whatever, right, it's sort of like that. I remember pizza hut and going there and how that was an experience and I remember I the ads were like they even had Donald Trump, like back in the day. I mean it's really really old, but he was actually one that actually did a lot of commercials for them, which is funny. It was with his first wife, ivanka no, not his daughter, whoever it was.

Speaker 2:

Anyway, I feel like he always has the same kind of type.

Speaker 2:

It starts with the letter I yeah, um yeah, I used to have a bunch of, uh, birthday parties at pizza hut, so that this experience especially resonates with me because we would just, you know, invite the neighborhood, the cousins, everybody. And it was just, you know, invite the neighborhood, the cousins, everybody. And it was just, you know, a simple thing for mom to do. It was, you know, out of her hands. They took care of the pizzas they had. I miss the salad bars. I remember I watched Benchwarmers a couple of months back and I don't know if you've ever seen it, but the part where David Spade is like I like salad and the woman's refilling the salad bar, I'm like I miss that. I would love to have that. There's a core memory that just popped up in my head just thinking about Pizza Hut. I remember sitting in the booths with like the really tall Coca-Cola glasses, like so big that my little hands could not pick up and I had to like over and then suck out of the straw and then yeah, those were huge.

Speaker 2:

Like that is like a big gulp exactly, and I just am like seven years old and I have baby hands, still have baby hands to this day. So I'm just like trying not to spill and I remember having such a sugar rush off of probably like a sprite, and I'm just bouncing on the booth and there's like stained glass. Do you remember like the stained glass dividers that were in between to the booths?

Speaker 1:

yeah, I do yeah.

Speaker 2:

I would like stare into that like I was in some kind of other dimension with the sugar rush and I thought for some reason in my mind, I'm like if I had to ask the server for something because I was just starting school, I would raise my hand to ask for something and I'd just be like, oh, oh, I have a question, I need something, and my family would just be like she's gone, she's gone yeah, forget it, she's gone, it's over.

Speaker 1:

That's sugar yeah, I think that a lot of people forget that branding is not just a logo, it's not colors, it's not just that, it's the experience you have, because it creates memories like that. And if your brand doesn't create memories, I don't see how you can think that it's going to be memorable or have the lift that it needs for everybody to kind of, even years later, to go like yeah, I remember that and still have all that equity with it. You know that can allow you to sell product or service.

Speaker 2:

So yeah, it mentioned one memory one time that, like the way he uh conveyed it, I was like, oh my gosh, like that's just you know, a screen or a memory of like anybody's childhood memory whenever it involves ice cream. And he was talking about you know on, especially on hot summer days, going to an ice cream shop and like, as soon as you walk in you're you're uh flashed with like all the cool air and you're whacked with all of the sweetness, smells and the swirls that are going on. And just how he articulated it, it just made you feel like you were standing in the shop reliving getting whatever favorite your Baskin Robbins or your Carvel or your Graters and it's all about the experience and remembering those little sensations yeah, I think a lot of the um.

Speaker 1:

It's almost like retro type logos. Styling is sort of trying to make a comeback. You know it's sort of busy, but it's not. It's very 1970 ish as far as you know fonts and things that.

Speaker 2:

You know what I wish they would bring back, like a 90s retro-esque, for this restaurant in particular. Yeah, is Taco Bell with like the wacky, like swirls and the purples and the teals that were just permeated all throughout the restaurant.

Speaker 1:

I tell you, I've been trying to look here on YouTube, uh, like for, you know, nostalgia ads and brands that aren't around anymore, things like that and um. But now that you mentioned Taco Bell, yeah, it's weird how they're all pushing like what they're doing in their advertising right now. I mean, they're obviously pushing like chicken, which is weird. Taco place does chicken. It's like, yeah, ok, how about you go back to tacos, make good tacos? Right, I've said that before on the show, but yeah, they're. You know, taco Bell like the little the dog, keto taco bell. Like the little the the dog. Like it's really funny, isn't it, how all these places have walked away from their back. And you know, talking about ads to bring back nostalgia, I mean all the mascots, they're gone.

Speaker 2:

Right, I mean there's no ronald mcdonald there's no ronald mcdonald and it's just like. Back to my point, it just looks like a prison block cell.

Speaker 2:

When you roll up to a mcdonald's, the only color you see is the mcdonald's m and it's like there's no red in the branding anymore and I'm just like no, and that's that's yeah, go ahead sorry no, like back in the good old days, like even the roofs, like the structures of the restaurant, like where it had kind of like the sloped top roof that was always red. You don't see those anymore. Oh, I think.

Speaker 1:

I may have found something here that might be good. Hold on a second, I'll bring this up Um kind of pause that Uh yeah, cause I just found something that kind of leans into what exactly what you're talking about. So, but yeah, this, yeah, so, yeah, so this, this, this, right here, video why they changed their branding. Um, you know, this is, this is mcdonald's, and then that's like the old arches right there.

Speaker 1:

Right, this is the old style if you watch that movie with michael keaton um founder or the founder yeah, so they this, this roof style, that they that you see in this video, not the flashy, but that right there. I don't know if I can get to the posit, to where it's like right, in the right timing or not, but there we go like that. That's how it get to the posit, to where it's like right in the right timing or not, but, boop, there we go, like that, that's how it is, that was the original right. And then you can see, like the little chef guy, I mean it's yeah, mcdonald's has gotten away from you know, poor there. And then that's where you got now. So that's what you're talking about. Right, there is like this boring you know where's the red, where's all that color? Go right.

Speaker 2:

Then the LTOs, or not even the LTOs, but like just the signage that and the McDonald's are the only things that provide color.

Speaker 1:

Yeah, I mean, it's you know, and then remember this.

Speaker 2:

That's the one that I remember.

Speaker 1:

Yeah, these were supposed to be fries, that's what these are. All of those things stripes on the roof. Yeah, the one in um. What was it? There was only one, one or two left. There was one in proleisure park and there was one in um, near J town, or maybe it was in J town, by the expressway. They were the only ones that were left like this, but now they've been remodeled.

Speaker 2:

I know I'm like that and I guess I mean you can't really. I've always kind of thought this in my head the rooftop kind of reminds me of a Pizza Hut rooftop. But like, are they really kind of I don't know that confusing with mixing up the brands? I don't know. I just don't know why they pivoted to such a modern, bland kind of a look to it and I'm like how inviting.

Speaker 1:

Yeah, I mean the movie the Founder does a really good job of kind of explaining how they make money, how they came about with the entire brand and philosophy and they kind of have gotten. They have gotten away from that. I mean, they they were doing burgers and fries and that was their stick and now they do like all this other stuff. And now in fast foods, fast food brands are like the ones that we all talk about, like we are right here, that are nostalgic to us, because we remember back then when they were doing xyz. Now they all kind of want to try to sell the same thing again, you know, and Chick-fil-A seems to be the only one that's keeping course, you know, is still.

Speaker 1:

They're still running the funny cows with, you know, just eat chicken or mean they are. But you know cause? I mean, how often can you? It's sort of like, um, oh, the commercials like, uh, how do you can avoid mayhem? Like me, you know, uh, yeah, like, how many things can you come up with before you make a change? Uh, so, pretty soon those will be nostalgic ads, um.

Speaker 2:

So pretty soon those will be nostalgic ads, probably, maybe within a year. I would have bet Got to piff and try other things, even though some things or some mascots like that are so memorable. But they were kind of, I feel like Geico did it best with, like how they made it kind of a retro feel to it, like they didn't utilize the the caveman uh mascot for several years and then they just kind of sprinkled them into an ad, as well as other little mascots that they've used over the years, like the woodchucks, like how much would a woodchuck, a woodchuck would, or whatever. And it was a geico themed ad. So like little mascots, sprinkles like that. Um, I would like more brands to do like taco bell, to kind of piggyback to that with the little chihuahua dog. Imagine if they started that one back up.

Speaker 1:

That would be yeah, the cave, the caveman ads, um, the apology, do you remember those? It's like 14 years ago, but when they were doing the caveman ads at Geico they would do an apology because they were insulting cavemen. So they did an ad. They didn't really sell insurance, they just they took them out to dinner and put them in a dinner table. They made an apology. Like making fun of yourself, that doesn't really happen a whole lot anymore. You know, like making fun of yourself, that didn't really happen a whole lot anymore. Um, you know, uh, I think recently they tried to put the cavemen in a commercial for geico, just to kind of see. Yeah, geico.

Speaker 2:

It kind of gave me like a marvel universe of how they did, how they uh told the the the commercial, because they had all of the individual mascots from, like I don't know, the late 2000s to the early 2010s and they had the pig, that, the wee pig and the woodchucks and the geico gecko and then, uh, the caveman. So it kind of made me feel like, oh, it's a gecko universe or a geico universe yeah, I mean advertising.

Speaker 1:

Has you know, mitch mitch has been pretty critical on how it's gotten pretty bland um, is what he means and and it has it's gotten pretty bland. A lot of people afraid to take risks. And I know, as we're on the show right now, everybody I don't, I don't think everybody says, I think it's a small amount of the population that's upset about Sydney Sweeney's ad, um, to be honest, but you know, that's sort of kind of sparked a re, a Renaissance and that kind of advertising. Um, you know that, honestly, I remember you talk about nostalgic ads, cause everybody talked about Sydney Sweeney. The first thing I thought of was Cindy Crawford that's, by my day, right and uh, the advertising she did, brook shields did, did some ads like that as well, for jeans and, um, it's that hometown, you know, back next door neighbor. Uh, net girl next door type vibe is what they're shooting for. And the nostalgia because they put like an old Mustang in it.

Speaker 1:

Kind of things like that that could trigger memories. There was a song by oh I can't remember the name of the guy now, but it's like. The lyrics are like the first real six string back in 69 and Rick Springfield, jeff's girl.

Speaker 2:

No, no, that's not cool. Brian adams, uh, summer, there you go that's it.

Speaker 1:

That's it. Yep, I knew, I knew you'd get there faster than me, brian adams and 69, and it was really funny. I was watching a video, like some of the people on there, they thought they meant something else about it and they didn't realize. And I was watching a video, some of the people on there, they thought they meant something else about it and they didn't realize. And then they kept watching the video and then they got into it and they were like, oh, 1969. I'll let our audience figure out where that was going. So those people were thinking something derogatory and I'm like, oh man, he's talking about being in a garage band, his best girl. Being in a garage band is best girl and missing her. And dah, dah, dah, dah dah. It's kind of a cute song and it's like that kind of nostalgia is worth. Are tapping into with these ads is the memory Cause. I mean, that is the most potent way to advertise. Something really is nostalgia If you can really tap into it.

Speaker 2:

Like, I mean anything that speaks to your emotions. And, honestly, what speaks more to your emotions than reminding you of times that were so much easier when you were a kid, where everything didn't feel so damn serious?

Speaker 1:

No, kidding, you know you could go back and, speaking of serious, I was looking, I'm looking at, like you know, you got Tony the Tiger with Kellogg ads they're great, you know and then you had, um, oh yeah, and then you would have, like you know, the Kool-Aid guy busting in one of the one of the ads that I remember about the Kool-Aid guy and it was so hilarious and, um, as you brought up Marvel was you know, he would always one of the the villains busts through the courtroom wall and I swear to god, that was exactly where my brain went when I was watching that oh yeah I just wanted to be like somebody's got to take that scene and take out the, the actor that was the, the villain, and put in the kool-aid guy.

Speaker 2:

I mean even the brand uh reference in Family Guy even resonates as I grew up watching it. I wasn't really supposed to, but I was, and anytime I hear the oh yeah, I just automatically think of anytime that they're in a courtroom and you hear the gavel and they go. Oh yeah, oh yeah.

Speaker 1:

Well, yeah, and then you had God you know King of the Hills coming back, and that's happening. So, yeah, I mean they're even doing that now with streaming services and entertainment. They're bringing back old shows.

Speaker 2:

A lot with my generation with. Like, there was a show with Selena Gomez called Wizards of Waverly Place. They've been doing episodes of that. Miley Cyrus was on a podcast a couple of weeks ago and has said like you know, it's the 20th anniversary of Hannah Montana and I'm like I freaking loved Hannah Montana. If she announces a tour, I am spending all my money.

Speaker 1:

I saw something where there was an ad where it was just showing the wig that she would wear the blonde wig and it was kind of sitting on a little mannequin head and it was just uh, that was it, that was the picture of it in the dressing room and it said she's coming back so I don't know, I feel like it may be ai kind of just kind of the word getting out there and I don't know the authenticity of it, but but if it happens, I'm spending money to go and see it Because, oh my gosh, talk about being a fan and being nostalgic.

Speaker 2:

I remember I asked for this Hannah Montana comforter one year and I was so excited that I got it for my birthday. And it was the itchiest comforter ever the fact that it had the like the glittered hannah montana logo on it. I was like, oh, I treasure you forever.

Speaker 1:

I wish I still had it I thought it was a cute show. I mean, I understood the premise of it. It was like she was a superhero and she had a secret identity, and you know that was a cute show. Some of the stories she told that happened, though, were horrid, but other than that I mean yeah.

Speaker 2:

On the TV like, oh my gosh. I won't get into too much detail on this, but the Nickelodeon child stars doing the untold documentaries was just. It ruined. Part of my childhood, or a little part of me died because just hearing on some of the people that they allowed on set and take advantage of these kids, or some of even the seniority members just abusing the hell out of these kids, it just yeah, yeah, I mean there's a darker side to all of that.

Speaker 1:

If you dive back into nostalgic stuff, we have this thing of and it's proven that we remember things the way we like to remember them. We don't really remember them 100 accurately, if at all. We sort of rewrite history with that. You know, we look at ads and and his advertisers were like, yeah, that rad really stuck, it did well. Why did it become a good ad? Or why what made it a good ad is really the question to dive into. But then you kind of look at the topic of the ad and you're like oof, you know, I mean there's a lot of around. I know again I'll keep bringing it up it's sydney, sweeney and all that. I don't think there's anything in there at all with that. I'm looking at the campaign and everything. I'm like I just that's looking for. If you look hard enough for something you want to find a problem with, you're going to find a problem. That's just the way it goes.

Speaker 2:

There's a debate on it. I don't know To your point. I had to watch it multiple times to catch the tidbits of what is being accused as the questionable content or the messaging there. I get it, but I don't know. You kind of really have to.

Speaker 1:

Yeah, and that's the, that's your trigger to go like, okay, well, no, you know, if you're really looking that hard, if you have to look that hard, then it's probably not the thing that's there. I mean, there's been, there's been some very tasteless, I guess, ads. If you remember Paluton, was it Palutonia? They did an ad where the woman was exercising and you know, for body image, I mean it was not great. And then Ryan Reynolds had to come in with his company and they had to, like, rescue the brand and within like 72 hours, and then the coin term fast advertising was created because of that. You know, if you have to do that, that's not good and he's done that a few times with brands that have kind of made some mistakes, a little bit tone deaf Pepsi we looked at Pepsi today They've had their fair share more than once of controversy. I mean, if you do advertising, you're going to run into controversy, but to be blatantly and determined about it and doing it that way, I don't believe that it's anybody's ever their intent.

Speaker 2:

That's kind of a stretch for me, um, but anyhow, um, but yeah, I'm glad you kind of wanted to take us down like uh memory lane on some of these things I don't know if you got any others you want to talk about real quick I guess just to kind of wrap up is like what would be some of your top favorite, like snack foods that are no longer around from when you were a kid Do you know of any off the top of your head that are no longer with us?

Speaker 1:

Well, no, not really. I mean I think they've gotten lost in the variety of the options that are out there. You know to the point where, like Doritos I mean, there's so many flavors now You're kind of like I don't really remember anything on them. You know what I mean. And candy bars I've always been a Snickers guy, I'm pretty plain. But also Butterfinger I like a lot and I've not seen them too much.

Speaker 2:

No, I haven't either.

Speaker 1:

Yeah, so maybe that there was a. You know my dad would like cattails and cattails are basically, uh, inside out is it cow tails or cat tails? I don't know. I mean, he was all he was country. He would always mispronounce stuff. I wonder where I get it from. Uh, so probably that it probably is true.

Speaker 2:

Probably cow tails, like you said is it like a white and yellow, or not yellow, orangeish, brown kind of color to it? Yeah, cattails.

Speaker 1:

Yeah, yeah, so you have like old candies that are like that.

Speaker 2:

I loved. I don't know if they still had it, but I remember the baby bottle pops. I was obsessed with those. It's where you had kind of like a baby bottle and it had like a little binky thing on top of it and you had um kind of like fun dip. You dip it into some kind of powder and suck on. It really pops like the candy push-ups. Those are iconic. Um, there's one in particular that I miss so much. It's the uh, it's called stackers. It's a gummy that kind of looks like, you know, like the sheet of paper that has kind of like wax paper that has usually like the tack material on it and like I don't know like maybe like a six by 12 sheet.

Speaker 1:

Uh, it's kind of like that but candy we should do a trip to the uh candy store. I think it's at ox, I can't remember well, I think they're both at oxmoor and saint matthews, but one's bigger than the other one. One's got a lot of one's larger pops. Yeah, lollipops should go to that. Um, we'll get somebody to film us. Um, for you know, we'll get danielle on to come out hold the camera while we're going down memory lane with some of the candies. We might do that as an actual thing. I think would be a good thing a bit. But but yeah, when you said that, that's what I thought of, I was like, yeah, there's that nostalgic section. They got all the way in the back and make sure, how did they get the inventory for that?

Speaker 2:

They do international candies too. It's from Japan, mexico, england. They have a bunch of Cadbury varieties Beyond just milk chocolate. They got almonds, they got dark chocolate, probably white chocolate, salted caramel. It's a mecca of candy.

Speaker 1:

So what you're saying is, if we go out there, you me and Danielle would likely walk out with like six pounds of candy.

Speaker 2:

Gummies are lethal for me. I will always get a gummy candy.

Speaker 1:

Alright, well, that's a free ad for lollipops. If you want to like and subscribe, go to the NerdBrand podcast and nerdbrandagencycom slash podcast. If you're on video watching us right now on YouTube, you can actually like. See that below. If you're curious about podcasting and you want to do it for your business and you got something interesting or you have an interesting business that would require this and this would be a great medium, contact us and we'll help you produce the show. It's a lot easier than you think and a lot of people just kind of overthink things, and we're not about overthinking. Overthinking is actually a thing. Mitch's Axiom number 75. I guess it's 75. I don't know how he numbers those things.

Speaker 1:

Anyhow, we're going to get a bunch of t-shirts printed up with Mitch's axioms on it. That's coming, that's in the works. We also have some other special gifts and things that we're working on as well. And yeah, you know NerdBrand is planting its flag in good old J-Town, jefferson Town, kentucky. So no, you cannot visit us at that office, but if you make an appointment, we'll meet you there. We'll go for coffee. So we've got some exciting things coming up. We're shooting some commercials for some clients that we're excited to work with Uh and uh. You know, uh, you know. We just sent out a newsletter again about a new client we just onboarded. So if you'd like to join the newsletter, go to the NerdBrand agency the link below nerdbrandagencycom slash podcast and sign up for the newsletter to get updates and find out how some of the people we're working for. Maybe that you could use their services.

Speaker 1:

You know that's the thing, right, so were working for and maybe that you could use their services. You know that's a thing, right. So other than that, Nicala, you got anything else you want to add and throw in there. I'm good, yeah, all righty. Well, I guess that's the end of the show today. Thanks for listening and remember keep your nerve branch strong.

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