FRAUD... Oh My Gerd!

Transcript

SPEAKER_00 0:00

Yeah. So on this episode of the Nerdbrand Podcast, we're talking about fraud and crime and you know, l why not? Let's talk about that.

SPEAKER_01 0:07

Remember that joke I made a couple podcasts back about we're not a true crime podcast? Now we are. Like Yeah, as soon as you said that, I was like, ooh, tell me more. And you're like, well, let's hit record and then I'll tell you.

SPEAKER_00 0:55

Yeah. I mean, you know, in Google Ads, you have bots that'll click and zombie crap going on. And so it's basically not people. So when people do Google ads, they don't really consider all the work that goes into it. They just think they're going to put an ad up and it's going to make them money, and that's it. That's not how it works.

SPEAKER_01 1:10

And even meta ads are the same way. I mean, especially Google. I know that's a good idea.

SPEAKER_00 1:13

That's actually worse on meta.

SPEAKER_01 1:14

I know. I was going to say meta is a whole different level, but you know, focusing on topic, but yes. But just ads in general, just yeah.

SPEAKER_00 1:22

Yeah. And the world of ads, everybody's like, oh, they're getting more invasive. And it's like, well, it's because there's so many ad blockers, but also everybody wants a piece of the pie of doing advertising. And it's like the problem with that is it creates a flooded market and oversaturation of people that just frankly don't know what the hell they're doing. And you end up with um losing a lot of money in it because you're not thinking about zombies, you're not thinking about um, you know, clicks that shouldn't happen, or maybe security to your own account, you're not thinking about, you know, setting the max limits on the account, and then you get kicked in the head next month on your billing. I mean, it's just there's all kinds of nuances that are that are just in Google ads, and it's not just search ads or display, it's several different types of products just in search.

SPEAKER_02 2:06

Yeah.

SPEAKER_00 2:06

Um, and then you have your industry stuff. You know, are you legally allowed to do ads? No, maybe not. If you're a lawyer, you can do search ads, but you ain't gonna be doing display. Um there are ad policies that Google has and Meta has, and you have to know both. And then you have these other new platforms that come up, like you've been doing TikTok. That's a whole other mess.

SPEAKER_01 2:26

And then now we have um a client with whatnot, you know, that's a whole nother thing too.

SPEAKER_00 2:30

Yeah, the platform's gonna grow.

SPEAKER_01 2:32

Oh, I have no doubt. I was messing with it the other day, and I'm like, oh shoot, I see the potential in this.

SPEAKER_00 2:38

Yeah, and and the thing is with YouTube right now, I mean, it's always good to jump into YouTube to host video, at least, you know, but the uh the whole thing is like that is that is a a storm at the moment. I mean, they have been deleting millions and millions of YouTube accounts, and yeah, they don't tell people. So you have a lot of content creators that are getting replaced with AI slop. So a bit of AI slop is going on. So a lot of this AI slop you can you can spot it because everybody thinks AI is gonna save the economy, and that if you're a business owner, it's gonna work. That that thing that I work really hard at and grind at AI will take that over, and then I can go do other things. No, not true.

SPEAKER_01 3:15

No, and I mean just slight AI tangent, but it's relevant. Two things about AI that people aren't considering is number one, RAM is gonna start going up now.

SPEAKER_00 3:23

Yeah.

SPEAKER_01 3:24

And that's gonna be super expensive. And then second, I can use the Louisville, for example. There's gonna be some big AI plan in Louisville that's gonna be going down. God knows how much water and how much electricity is gonna be fueled from that. So that that just means that water and electric's gonna go up in Louisville, Kentucky.

SPEAKER_00 3:40

So it's just like you got Foxconn coming to Louisville. Yeah. This is a place that has suicide nets over in China. Now, there's a lot of people that don't want this here.

SPEAKER_02 3:49

Yeah.

SPEAKER_00 3:49

The funny thing is, this was actually supposed to back in uh Trump's first term, it was supposed to go into Wisconsin.

SPEAKER_01 3:56

Okay.

SPEAKER_00 3:56

And the whole deal, they were gonna build out a whole thing there. And then they elected a Democratic governor and And they said no. Yeah, yeah, they said no. And so they basically got a building in the middle of a cornfield is what they got, and so they didn't move. Now they actually have um the willingness and the motivation to move because of the tariff structures and things, and so now they're coming here. So we got Wisconsin lost out, Kentucky won.

SPEAKER_01 4:21

Didn't we really win?

SPEAKER_00 4:22

Yeah, and that's the thing, because the Harden County plant that makes batteries, nobody knows what's going on with that. Ford's making an announcement as of this recording next week on what they're gonna do with it, because batteries.

SPEAKER_01 4:32

Um that's like right smack on the uh outskirts, or I guess depending on what you call the uh boundaries of um of Glendale.

SPEAKER_00 4:41

Yeah, it is. It's right outside E Town. Yeah, and so yeah.

SPEAKER_01 4:44

And Glendale's this cute little small city. Like it literally is Andy Griffith Mayberry vibes. I love going there.

SPEAKER_00 4:50

Yeah. Yeah, there's a lot of economic change. There's gonna be, yeah. Even with our even with Nerdbrand, I mean, we've moved states. We picked up from Kentucky and moved to Indiana. Just I just felt like it was more business friendly, in my opinion. And so I was able to go over that. There was just so much bureaucracy and paperwork they were shoving down my throat, and so I was just like, I can't keep up with that and run a business and pay the taxes you want to collect from me.

SPEAKER_01 5:12

Right.

SPEAKER_00 5:12

So fees, taxes, they don't understand priorities, I do. I moved. And so you have a lot of that that's happened too.

SPEAKER_01 5:18

All of the bull bleep.

SPEAKER_00 5:20

So yeah, so a lot of that has happened too, and um in all of that chaos that goes on, it's prime for fraud, it's prime for people to take advantage of that and jump in and try to, you know, say that I'm this or say that I'm that or do this or do that. And so it it is at an all-time high, and I don't think people understand the quite the grasp of it because um there was a very sophisticated approach that came to us through uh our Legion system, and uh they were just like, you know, they had the budget, they looked legit, they had the website, they had the photos. It wasn't like in Minnesota where you have all the fraud going on where it's like, you know, staff person number one on the website. It was literally they were filled it out and did their work, but um man, it took me and our ad manager to go through it to figure out if it was legitimate, and guess what? It wasn't. And so they wanted access to ad accounts, and if they get access to a manager account, that means if you're running a manager account, you run multiple Google ad accounts. If that manager account gets polluted or one of those accounts under it, then the whole system goes down.

SPEAKER_01 6:24

Yeah, that's game over.

SPEAKER_00 6:25

Yeah, it's game over. Google pulls the ad account, and then if I'm managing five other accounts, they go down too. So there's just all these things you gotta know before you jump into this stuff. And uh so yeah, so we kind of have been running a lot more um in interference on those kinds of things lately because it's nuts.

SPEAKER_01 6:41

Oh, yeah. Yeah, so And it's like with AI, I feel like there's all sorts of different cybersecurity things that are getting affected by AI as well, because it's like AI has the ability to to do all these things. I don't know if you saw, but um somebody decided to use AI to write a poem on how to build a nuclear bomb. And it did it.

SPEAKER_00 7:01

Yeah.

SPEAKER_01 7:01

I I but it was because it was a poem. But then the scientists looked at it and they're like, no, yeah, that's that's the way to do it. So uh yikes.

SPEAKER_00 7:11

Yeah, you know, did you ever see the it was a Matthew Broderick movie, um, and I think oh god, I can't remember the guy's name. He played Winston Churchill in The Crown. Um I really like him. John Lithgow. Oh, okay. I think he was in it, and it was a movie about a kid who wanted to build a nuclear bomb for his science project for his for school.

SPEAKER_01 7:32

Uh it sounds familiar. If I've seen it, it's been a long time, but it does ring a bell.

SPEAKER_00 7:35

It was really funny because in the movie they didn't really know how to deal with enriched uranium, so they kind of made it like a a green, glowy ooze. Yeah.

SPEAKER_01 7:44

So basically like light, light stick, uh light stick fluid.

SPEAKER_00 7:47

Yeah, which it is not. And so, but anyway, nobody knew that back then. And this is like 1989, I think. So this is really early. I mean, I was a kid, but at the end of the day, it was just like um that's the premise of the movie. It was he looked it up and he was doing a DIY project on how to build a nuke. And uh yeah, that was the ingredient that he needed. So he just thought, I'll just, you know, break in, get me some plutonium. Like, all right, well, thank you, Doc Brown, I guess. You know, build your time machine, but it ain't time. He was building a bomb, and that was the premise of the the movie. So you're telling me that, and I'm just like, that was a movie.

SPEAKER_02 8:23

Uh-huh.

SPEAKER_00 8:24

Except now it's done by so if they ever redid that movie, there you go. I just use AI because I think that movie was also based off of an event.

SPEAKER_01 8:32

No kidding.

SPEAKER_00 8:32

Yeah, it was.

SPEAKER_01 8:33

Oh no.

SPEAKER_00 8:34

He never got that far in it, but it was, you know, that the inspiration, like the creators in the studio took it and ran with it.

SPEAKER_01 8:39

Oh, of course.

SPEAKER_00 8:40

Back when they had creativity in their head.

SPEAKER_01 8:43

And they weren't doing God knows how many remakes and then turning cartoons into real life, live actions.

SPEAKER_00 8:49

It's all about finance. I mean, if you're own a business and you don't understand your finances, you don't understand your cash flow, you gotta get a hold of that. This this coming year, you're gonna get your lunch eaten. That's where AI will eat you up.

SPEAKER_02 8:59

Yep.

SPEAKER_00 9:00

Other businesses are gonna use it, they're gonna put out slop, we're not gonna be able to avoid it. We saw this with years ago, at least in web design, we saw it with Wix, we saw it with Squarespace, where everybody can make a website now. If you got a laptop, you can make a website. Can you make a good one that actually works? No. Um, that took very long time though for people to see the proof in that pudding. And then your arena, Canva, just tore apart graphic design.

SPEAKER_01 9:23

Oh yeah. I have such a love-hate relationship with Canva. That's probably a whole nother episode, is you know, jerry-rigged and free options of creative software. Like that's probably a whole new episode. So I won't get into that tangent, but yeah, very love-hate relationship with Canva.

SPEAKER_00 9:42

Yeah, because I mean you went to school and you got this degree and you understand the nuance of design right and how that actually will affect its performance if used in an ad or anywhere.

SPEAKER_01 9:52

Exactly.

SPEAKER_00 9:53

So yeah, that that's that's there now. So now you have AI real running both.

SPEAKER_01 9:58

Yep. And um the thing that irks me is even though AI still like it has evolved immensely over the last year or two, I'll still see ads where I know that AI was used, and if you like zoom in on the text, you'll see the imperfections. And it's like, you you mean to tell me that you haven't been able to incorporate a typeface into AI. It has to generate itself as a JPEG still, and you can see all the imperfections. You can see the rasterized pixels. Yeah, you can see the pixels, you can see like all the imperfections of it, and it's like you would think that they would have figured out how to add an OTF or a T TF to it.

SPEAKER_00 10:32

Wow. I didn't know that. That's good info. Yeah, yeah, that's also terrible.

unknown 10:37

Oh yeah.

SPEAKER_01 10:38

Yeah, there are certain aspects of AI that freak graphic designers out and media com media creators that are like, oh gosh, AI is gonna take over our jobs. But I I don't think it will take over. I think it'll diminish, but like I've said in other podcasts, give it a mi like a maximum five years. People are gonna want the human touch again and they're gonna want you are popular today, Jason.

SPEAKER_00 11:00

Yeah, I got I got reminders going off in Slack and it's annoying.

SPEAKER_01 11:04

Got you. But um, but yeah, they um you know, they're it's gonna be five years max that people are gonna want that human content, that human creation again because everything's gonna feel so artificial. And you know Yeah, it will.

SPEAKER_00 11:16

And it's like it's gonna be bad. I mean people realize how bad it could get.

SPEAKER_01 11:20

Oh no. And it's crazy because it'll annoy everybody. Oh yeah, I'm already annoyed by it. Um, I'll tell you that. And it's like, you know, there are some cases where like using AI for videos and stuff, like obviously there's one where um UK fans will relate, uh, where like a UK a kid is sitting on Santa's lap and they're like, What do you want for Christmas? And he's like, I want UK to win a um to win a basketball game. And he's like, kid, I'm not a miracle worker. You gotta be more realistic. And then stuff like that. Then I'm like, okay, like that we can use AI for that, and I'm not gonna be but her. And like you can tell it's AI, but like it's realistic. And I'm like, okay, two years ago, this probably would have passed as like somebody thinking it was real.

SPEAKER_00 12:01

Do you see the Coca-Cola ad? And then did you see that the McDonald's pulled their ad?

SPEAKER_01 12:05

Uh-huh. Yeah.

SPEAKER_00 12:06

I wrote a blog post on this, so it's on NerdbrainAgency.com. You can go to the blog and read it. Um, man. Uh, there's still a lot of work that goes into those things.

SPEAKER_01 12:14

Oh, yeah. Even if you have AI generated, there's still so many human touch points and like they still can't get the hands right.

SPEAKER_00 12:20

You still get the sixth finger, like the sixth finger man. Like it's wild.

SPEAKER_01 12:24

Oh, yeah, it's it's insane. So it's like even though people think, oh, AI's gonna um streamline costs. No, not really. At that point, it's like you may as well just do it yourself.

SPEAKER_00 12:34

Not being crassier, but what I've learned over the years with technology is this. Pardon me, I'm still fighting a not fighting a cold or anything, it's just allergy suck.

SPEAKER_01 12:43

I mean, it did snow like seven, eight inches over the weekend. And like yesterday it was like seven degrees, so for context for those listening. Yeah.

SPEAKER_00 12:54

Everybody would always like say, okay, we need to have you know the STEM back in schools, you know, the science, technology, engineering, math. And then they wanted to add an A for arts, so STEAM.

SPEAKER_01 13:04

They really need to bring arts back. I will advocate for that in so many things. That's another podcast we can go into.

SPEAKER_00 13:09

But that's such a weak point. That's that's where AI's going in.

SPEAKER_01 13:12

Yeah, bringing back the arts into schools so that you can have an enrichment of the arts, learn those techniques, and to be able to incorporate that in all sorts of assets. I mean, uh again, that's a whole other podcast we could do. I'm not sure.

SPEAKER_00 13:23

Oh, yeah, absolutely.

SPEAKER_01 13:24

I mean literally we could record that right outside.

SPEAKER_00 13:26

It's already, yeah, it's already gotten into science, technology, yeah, engineering, not yet. That's more like practical.

SPEAKER_01 13:32

It's getting there, though.

SPEAKER_00 13:33

Yeah, it's gonna get there to where you can generate 3D printing loop. Yeah, well, I mean, if you need, I mean, I was a drafter designer for 14 years and and with uh using AutoCAD, and I can tell you right now that they were experimenting when I was in the industry with we would do these um clean tanks on top of these vacuum filters, and the that the only thing about them is that they're they were square, big a big cube. I mean, the length, width, and height was the only difference in how it was constructed and whether or not the ribbing more ribbing was added.

SPEAKER_02 14:03

Oh yeah.

SPEAKER_00 14:03

You can teach a program how to make that, and we did, you know. I mean, it was something we just said we need it by this, by this, by that, and then the program built out all the prints and all the blueprints for it and for the people to construct and weld it. And um we knew that was the future, and that was in 2006.

SPEAKER_01 14:19

Yeah. Yeah, and I mean, and I've just seen more and more too with like, you know, 3D printing being incorporated in engineering and all sorts of other things, because as costs of materials and metals go up, you know, people are using plastics and using uh filament that is made of recycled plastic and things, so that way it stays kind of economically and you know environmentally friendly, um, and creating things from that.

SPEAKER_00 14:42

So it's like the thing is AI is helping us figure out how to recycle better.

SPEAKER_01 14:45

It is, and that it that's very ironic given how much water consumption it takes. Very ironic. But um, but people are taking these filaments and they're like, okay, we can make these pieces, and so you know, sometimes it's like it's kind of tricky to get AI to make the specific part or to do certain specifics sometimes. So humans have to go in and do all that stuff. Yeah, you still have to elements. Yeah, yeah. There are so many different human elements, and you know, that's something we're having some of that arts training, and some of that like being able to look at certain visuals or to identify certain things, you know, even just basics like shapes.

SPEAKER_00 15:21

I remember there was such an uproar, and this dates me, but there was such an uproar about having calculators in the classroom. And it's just like, yeah, we we could do the math through the hard way on paper. Yeah, but now we were learning to become operators of the machine that was doing the math. So it's just a different way of doing it.

SPEAKER_01 15:40

You know, I mean, dating myself as well, it was the same thing. I'll never forget, you know, seventh and eighth grade, you know, we would be learning math and stuff, and our teacher always, I mean, she was a great teacher, but she always was like, guys, you're never gonna have a calculator in your pocket. You gotta learn how to do these things. Right. You know, some math will reply will apply to you in the future, some won't. But you gotta know this stuff. You're never gonna have a big TI 64 calculator available to you all the time.

SPEAKER_00 16:05

I had a TI 82 or something like that. I know, it's fancy. Yeah.

SPEAKER_01 16:09

Fancy.

SPEAKER_00 16:10

Yeah.

SPEAKER_01 16:10

And so, like, come, you know, sophomore year, junior year high school when the iPhones have really developed, and you know, once they kind of had the features that mattered, like, hey, you can actually copy and paste on this now, you know, things like that. And they were able to incorporate calculator apps and stuff. All of a sudden, everybody's like, wait, I have it on my phone. So, number one, I don't have to buy a super expensive calculator, but then also like I've got it in my pocket.

SPEAKER_00 16:36

So there was a really funny scene. It reminds me of uh that reminds me of Transformers. Um I think it was Dark the Moon and uh Tooney, I can't remember his name, but he was in Firefly as the pilot. He's a funny actor, he really is. Every time they put him in something, he's always working with Nathan Fillion on something. And so uh, anyways, he was in Transformers and um he was he had another weird accent and they went to a bar and they wanted to talk to the Russians, and so he was like he carried a translator, and he's like, I can't understand it. It's like uh it's like all the buttons on the calculator, it's a Cyrillic language, it's like all the buttons on a calculator you would never press.

SPEAKER_01 17:20

Honestly, I will say the one thing that was good with that uh with that calculator. I mean, and I can't remember what number it was, but you know how the the TI fancy calculators had games built into them.

SPEAKER_00 17:31

Yeah, I remember that.

SPEAKER_01 17:33

Oh yeah.

SPEAKER_00 17:33

I would do that all the time during the Google search engine still has, I think, some of those in there if you know what the prompts are and to add no thing. Oh yeah.

SPEAKER_01 17:41

Like when yeah, when like when Google pops up that like four or four error and there's the dinosaur, if you hit the space button, yeah. You can yeah, you can play the dinosaur jumping up and down. Yeah.

SPEAKER_00 17:49

Right.

SPEAKER_01 17:49

Yep.

SPEAKER_00 17:50

Yeah, there's all kinds of things in there. I mean, it's technology is like um I mean I got good. It's almost like coming full circle. I think it'll come back around where we'll end up like with Disney.

unknown 17:59

Yeah.

SPEAKER_00 17:59

We'll end up doing what we did in the beginning again because now we understand all the pieces and how to do it fast. Right.

SPEAKER_01 18:05

In context, I got good grades in math. It was always like once I finished a test and you're sitting there for I know when I finished when I finished a test and there was still like 15 minutes to kill, it'd be like, okay, I'll just play a game on my calculator.

SPEAKER_00 18:17

Yeah. So I never understood why it worked out for me. Like I had to take uh remedial, and this is happening a lot across a lot of schools, which is worrisome because it doesn't seem like we have a lot of future rocket scientists out there graduating next term. Oh, yeah. But uh we have a lot of.

SPEAKER_01 18:31

And this is some of my friends, they're like, Yeah, I I'll tell kids like, all right, you gotta write a paragraph.

SPEAKER_00 18:36

They And they're like, a paragraph? They can't do remedial math.

SPEAKER_01 18:39

Yeah, they can't do remedial math. Like it they don't want to write a paragraph. It's like, okay, you gotta write a five-sentence paragraph and turn it in at the end of class. They're like, that's insane. I'm like, that's what we did. We wrote a you know that's easy, five to eight sentence paragraph with no help.

SPEAKER_02 18:54

Yeah.

SPEAKER_01 18:55

And we turned it in at the end of class. They're like, that's insane. So it's like they need all this help and they have to do all this research, and you have to make sure they don't use AI. And it's just like, I mean, I get that there are tools available to make certain aspects of school easier, and that's great, but you still have to be able to learn those. Like you still have to be able to write a lot of things.

SPEAKER_00 19:13

The learning happens in the research, and then you still have to know basic matters. You kind of solidify it when you write it yourself. Yeah. Like it just is that way. Like, that's the way I learned in college, and I was an adult learner. I was in 30s when I did it, so I was your age, and and I went in and I was given a study, I was told, look up this, this is the topic, and that's all it was. And then I had to go research it and then give a presentation and then write an eight-page paper.

unknown 19:34

Yep.

SPEAKER_00 19:34

That told the professor that I knew the topic, right?

SPEAKER_01 19:38

That was basically everything we did in my program at college for my communication major. It was you write a paper, you know, length depending on what's what you're writing about, and depending on the professor. And then we always had some kind of either communication, or if it was like a mixed class where it was incorporating the designer technology kids as well. Sometimes they'd let us do like a video or animation, or we could do like infographics of stuff and present those versus just being like, okay, I'm gonna stand up here and talk.

SPEAKER_00 20:08

Um yeah.

SPEAKER_01 20:09

Well, I mean I really do think kind of going back to um like what you mentioned that things are gonna cycle back, like how Disney's cycling back to animation. I think at some point, you know, AI is gonna have some kind of collapse, or there's gonna be something with something to where we're gonna not have access to AI, or something's gonna complicate the access of AI, and students are gonna be like, crap, now what do we do? And they're gonna have to go back to when we were in school, and you gotta learn the things.

SPEAKER_00 20:38

A colleague of ours said it really well. Strategic communicator, um, Britney Hansen, shout out. Oh, I love her. Um, Brittany said uh something along the lines of like everybody's gonna sound the same, like Canva made everybody look the same. So that's coming. Like people have said for years, like websites all look the same, and I'm like, yeah, because everybody's just generating them out of Wix in the same template.

SPEAKER_01 20:57

And then cycling back to the beginning of the podcast, then that's gonna give this impression of fraud, of misingenuous thing, and all the things. I really do think that AI is gonna start to really um, you know, cause some fraud issues and maybe not financial fraud, like you were mentioning in the beginning of the podcast episode, but it's definitely gonna cause some branding fraud and some just like miscommunication. I mean, heck, you know, you try to generate an AI ad, and there might be metadata things or certain things going on that you're gonna do.

SPEAKER_00 21:27

There's a reason why McDonald's pulled back on their ad.

SPEAKER_01 21:29

I mean, but there's even yeah, there's people didn't like it. Yeah, number one, people didn't like it because they were like, okay, this feels this is AA generated, we don't like it, um, Uncanny Valley, all sorts of things.

SPEAKER_00 21:39

I mean, progressive, they did an ad, they got away with it. Um, they played it a few times. I think they pulled it. I think people's response to this stuff, the general public just is like this is disingenuous.

SPEAKER_01 21:50

Mm hmm. Exactly.

SPEAKER_00 21:51

Yeah.

SPEAKER_01 21:51

It's very fraudy. And so um, I really do think, and that's why I say give it a maximum of five years. And I say maximum just because you've got industry. Now who are just now using AI. Like I'm working for a roofing company in kind of their operation stuff, and you know, they're using a lot of AI stuff to generate some verbiage and things, which is cool because we're redoing their website and stuff. And I'm going in and adding the human touch.

SPEAKER_00 22:15

So I'm yeah, I tell you right now, I'd be nice to get an opinion of a lawyer because when a lawyer writes a document versus AI writing a document, we've seen a lot of cases online, we've seen a lot of news reports online of that happening and people getting caught. I mean if you want turning out well.

SPEAKER_01 22:30

I mean, listen, if you want a lawyer for the podcast, I got I got I know a guy. Small business lawyer.

SPEAKER_00 22:34

Yeah, I know Chris. Uh shout out to Chris and uh, you know, uh Wolf and Bosch.

SPEAKER_01 22:40

Yeah. Brian Stevens is the guy I know. So I mean there's all sorts of different people we could have on the show, and it'd be a pretty interesting.

SPEAKER_00 22:47

Yeah, because I mean, you know, the document writing is like uh AI seems to be like the perfect fit for that, but not really. Not really. Not if you really want to be careful because um there's a lot of repeating, there's a lot of there's just a lot of issues that people don't catch because I know people input it and they say, like, uh give me this and they got it and they copy paste and anything, it's done. It's like it's not done.

SPEAKER_01 23:06

Yeah, and that's what you know they've been doing. And so I've been going back and switching some things, and they're like, ooh, I like how that was phrased better, and it's like, yeah, it's more human. Um it's more human. But the the looping back around to the original thing, um, you know, they're they're just now utilizing certain things for AI.

SPEAKER_00 23:22

Yeah.

SPEAKER_01 23:23

And you're you're more construction manufacturing from like a blue collar level. Those are usually you're yeah on the tail end of technological advancement. They're usually the last thing.

SPEAKER_00 23:34

Oh, yeah, they always are because it's like how do you apply it?

SPEAKER_01 23:37

Right. So that's why I say a max of five years. Because I mean, in certain industries, we are already seeing it and it's already kind of switching. I mean, heck, look at Disney, they're switching back to the animation style. And then you've got manufacturing and stuff who are just now figuring out how they can incorporate it.

SPEAKER_00 23:51

Yeah, because if you have a flooded, saturated market of a thing, you have to figure out what to differentiate yourself and how to do that. And um, honestly, the brands that are gonna win and the businesses they're gonna win with sales online, especially, is the ones that do not go down this path.

SPEAKER_01 24:03

Exactly.

SPEAKER_00 24:04

Um, they kind of have to stick to their guns and say, like, it is a little bit more costly, but at the end of the day, we get the better return on the investment and it lasts longer because it's got more life, it's got more span to it. So it's not dead and done within a year. It can last five years because a person did it, right?

SPEAKER_01 24:19

Right. Like the stuff that people make will last longer because it just it's depending on how it's styled, it can be timeless. It can be something that you can be reoccurring with AI being such a trend. Heck, something somebody generated on AI even a year ago. You tried to post that now, it's not gonna look good.

SPEAKER_00 24:35

It's gonna be a lot of what somebody else did anyway. Exactly.

SPEAKER_01 24:38

So like you post something that you generated a year ago, people are gonna be like, okay, that's just crappy AI. Yeah.

SPEAKER_00 24:43

So it's easy to spot.

SPEAKER_01 24:45

It is. And even from six months ago, even so it's like, you know, you can get more like usage out of something human-made versus AI, because AI is a trend and it's constantly growing and developing. So like you generate something, okay, you can really only use it once, maybe twice if you get lucky.

SPEAKER_00 25:02

Yeah, yeah. It it there's certain facets of work that we do in advertising on and channels that we can show that and and prove it. Like I can send out something and show send out something the human made and something the robot made. And then I can actually see impressions and clicks and conversion rates, and it's like so far the robot's not doing great because people are becoming aware of it more. And the more awareness, the more likely it's not going to be as a shiny of an object, like you said. So five years, yeah. Absolutely. So, anyways, if you've enjoyed this episode of the Nerdbrand Podcast, be sure to like, subscribe, go to NerdbrandAgency.com slash podcast, follow us there, find us on any of your favorite podcasting app, Spotify. Um, I still call it iTunes. Yeah.

SPEAKER_01 25:45

Apple Podcasts, and make sure you also follow us on our socials as well. We got Facebook, Instagram, uh, TikTok, all the things. So make sure you follow us there as well. We'll be posting some different clips of the podcast as well as some other exciting marketing videos and content.

SPEAKER_00 26:00

Yeah. And so uh if you uh do all those things, do what she said. Yeah, do the things. Yeah, keep your nerve brand strong.