Will Artificial intelligence Help Creatives and Businesses?

Transcript

SPEAKER_01 0:00

Welcome to this episode of the Nerdbrand Podcast, AI and creative work, friend, foe, or friend of me. A word I never thought I'd use a lot, but kind of true.

SPEAKER_02 0:29

It basically is, yeah. I mean, there's so many things.

SPEAKER_01 0:34

I I I still go back to my analogy, and then I want you to rant, but um please, you know, the it all started with in web when you know you had Wix and these other providers that were like what they call a WYSIWYG. What you see is what you get editors, and then everybody was like a web designer all of a sudden. And I was like, okay, well that's that's one. And then um, you know, it kind of moved into uh photography when the phone iPhone came out, and then it moved into video, uh, and then like all this DIY started really just kind of overtaking everything, and then you got Canva, which kind of took graphic design, and then AI comes out, and now you have full-on every single discipline under this thing, but it's become painfully obvious like it has over the years. A professional who specializes in that area is never going to match a DIY tool or um the robot. So 1000%. Yeah, so is AI friend or foe, Danielle?

SPEAKER_02 1:33

Uh it ultimately depends on how you're using it at the end of the day. I mean, first let's just talk about the ethical concerns, the fact that so many people don't fully understand its capabilities um and have such a reliance on it that it, you know, replaces people. And in some aspects, sure, you know, AI project management tools replace a project manager in small scales. Okay, sure, that saves you money. But if you're looking at bigger scales and more grand projects, you can't trust technology fully.

SPEAKER_01 2:07

There's too many parts moving.

SPEAKER_02 2:08

Exactly. There really are. And so it's it really kind of depends on how you use it, that being an example. Um, not to mention to you know, the extent that you're using it. That's that's my big thing, too, also, is that, you know, well, let me go back to the um ethical things as well before I go into that, because that'll be a whole tangent in of itself. Um, I mean, ethical, I mean how much electricity and how much water it uses. I mean I I can only imagine as this becomes as people continue to I don't want to say fall into the AI trap, but continue to misuse AI, that you know, water bills are gonna be more expensive. Electricity is gonna be more expensive. I mean, yeah, the earth is covered with majority of water, but it's not all drinkable. Well, and you know, we can And it's pretty hard to make undrinkable water drinkable.

SPEAKER_01 2:56

Well, it's hard to take water that's in the middle of the country from the ocean anyway.

SPEAKER_00 3:00

Right, exactly.

SPEAKER_01 3:00

Like desalination plants exist. They're in Houston. We pull water out of the Gulf to drink it, but we don't drink here in Indiana the Gulf water. We drink water out of wells. Right. So you got the water table that's below the ground, it's in danger. And when that water disappears, the ground will collapse for the lack of support because the volume is now there, not there. So there's all that that goes on. And there, you know, I'm not a save the trees person, but at the same time, I'm also like, let's not, you know, cut our nose off the spider face.

SPEAKER_02 3:29

I was gonna say, I mean, like, despite your viewpoints on, you know, on you know, eco-friendly things, whether or not it's you know, save the trees or you know, whatever your viewpoint is, it can be as extreme on one end or extreme on the other. You know, at the end of the day, we need water to function.

SPEAKER_01 3:47

You can only live for about two days without drinking water.

SPEAKER_02 3:49

Yeah, so we have to have water. And the the earth needs water. How you know, how do we grow crops? Water. How do we stay nourished? Water.

SPEAKER_01 3:59

We need to really start thinking about what kind of crops we grow.

SPEAKER_02 4:02

Yeah. How do we cook water water? I mean, like, literally, water is used for everything. So, like, despite your viewpoint on the earth and things like that, water is so essential that, like, yeah, you might think there's plenty of it, but not as much as you think. And if it is, it's gonna become a heck of a lot more expensive.

SPEAKER_01 4:24

Yeah, in those areas.

SPEAKER_02 4:25

How do you bathe water?

SPEAKER_01 4:26

Yeah. I mean, you know, it was really funny. Somebody told me a while back, like the tallest building in the world in in Dubai, there's certain floors that toilets don't flush because it's so high up. It's because it can't get water up that high. Yeah. Because it's just gravity. And so you have to think about the practicality of the logistics of delivering water. So you got this data center out in the middle of a cornfield in Indiana.

SPEAKER_00 4:49

Right.

SPEAKER_01 4:49

You know, how where's the water gonna come from to cool it to for those for those power needs? Well, you know, it's sharing the same sources that others, and you can say, well, they're gonna build micro reactors. Okay, I'm all for that. That's fine. There's a way to do nuclear energy that doesn't result in Chernobyl or Fukushima or any of that stuff because those are really old. But at the end of the day, it's like um you still need water to keep that reactor cool. And water after a while becomes room temperature. So, what is keeping it cool? What's doing that?

SPEAKER_00 5:19

Exactly.

SPEAKER_01 5:20

Yeah, so there's a lot of questions that that that isn't getting really answered on those legit on those things. As an engineer, it's like, I kind of understand like you can build a thing, but how do you sustain it?

SPEAKER_02 5:30

Exactly.

SPEAKER_01 5:30

That's the thing.

SPEAKER_02 5:31

Exactly. So, I mean, you know, you're utilizing so much of a basic resource that you know, it's one thing if it's like, oh, you're using a lot of electricity. How do we combat that? Okay, let's make a bunch of different variations of electricity. We have solar energy, we have coal. With water, that is as basic as it gets.

SPEAKER_01 5:51

Yeah, yeah. It's not, you know, the the earth will make more water out of the sky, but you know, there's a whole if you learn about how that's done, it needs to be on the ground first.

SPEAKER_00 6:01

And so exactly.

SPEAKER_01 6:03

Yeah, so the there is a big energy issue with regards to to data centers. Um I we're not gonna be able to avoid the future. Um they're coming. But I I have this, I do have like in the back of my mind an apocalyptic vision of you know how like there was once um manufacturing plants all over Detroit, and then you drive through now and they're just kind of like skeletons and empty and there's trash everywhere.

SPEAKER_00 6:29

Right.

SPEAKER_01 6:29

I kind of feel like that's gonna be data centers. I fear that in in 10 years, that's a oh, remember back in the day that was a data center.

unknown 6:37

Yeah.

SPEAKER_02 6:37

I mean, we're already kind of doing that nowadays with stuff, but you know, so going off of that, you know, now I'll go into the, you know, how how you utilize it is key too. You know, as a creative, you know, there are certain AI tools that are great. You know, like if you want to go into Photoshop, you know, back in the day, back in my day.

SPEAKER_01 6:56

Yeah, 29 to like when you were what, 26?

SPEAKER_02 7:00

I mean, honestly, college, more like it. Oh, okay, that's fair. No, because I mean I'm I'm gonna be 30, and depending on when this show gets put gets published, I will be 30 in February.

SPEAKER_01 7:09

So well, whatever you do, don't do like a friend of mine did when she turned 30. She sat on the side of her tub and and uh just wept.

SPEAKER_02 7:18

It's like, Melissa, what are you doing? I'm good. I still look young, so that's all that matters.

SPEAKER_01 7:24

Just bring her some candles and roses, and I'm like, does that make you feel better about being 30?

SPEAKER_02 7:28

I don't know. I mean, there you go.

SPEAKER_01 7:29

I don't know what to do here. As a man, we like to fix things, but we don't know how to fix this.

SPEAKER_02 7:33

Fair enough. Existential age crisis. But, you know, back in college, you know, we learned, you know, okay, if you want to, you know, I'll use Photoshop as an example. If you wanted to remove something from Photoshop, you had to either paint that in yourself or use certain patchwork. Like you had to kind of do that manually. You know, nowadays, and it's not perfected, but you can circle an object and hit remove object. Yes. That's AI.

SPEAKER_01 7:57

Content aware, something tool. I remember that when that came out on the platform.

SPEAKER_02 8:02

You know, there are certain things that, you know, whether or not it's directly labeled as AI or not, it's AI. And that's great. That saves time, but it's a it's more of a minute way. Like at the end of the day, what you're photoshopping is still shot by a photographer or shot by a person on their phone or whatever. It's still human created. You're just editing it because, you know, depending on what's going on with where it's going to be used, you might have to edit it. You know, you might be standing in front of a museum and you want to edit all the people out of the background. Cool. Or a wedding photographer is taking a picture of something, and you know, they're outside and there's some grass that's rubbing up against the bride's dress. So then they want to edit that out. So then it looks like the dress is in front of everything.

unknown 8:44

Cool.

SPEAKER_02 8:44

Like use those tools for that. That's great. The problem I have is when you start using AI for image generation completely, um, that takes so much water. It's absolutely insane. That it just takes so much energy. And I mean, if you're generating an image, I mean, guys, let's be real, you're sitting on ChatGBT, Galaxy, whatever your choice is, for at least three minutes. And like, if you're just sitting staring at a computer, that's a lot of time. Like, come on, do you really want to do that? You're better off going on Google, finding inspiration, and going and shooting it yourself, or going to a stock image library. And even so, stock image libraries are now generating AI images based on your search. And that's crazy to me too. I'm just like, okay, you know, and some of them are some of them are great. You know, I'll admit there have been like a couple times where I've seen an AI generated image from stock imagery, and I'm like, okay, this is actually exactly what I need. Let me search if there's anything else. Okay, genuinely there is nothing better. Okay, I'm gonna use it. But I I mean, I I purposefully try to turn that AI off, unless I like have been digging on like five, six pages in and I'm desperate. Um but like it's it's becoming more and more, you know, out there and it's very deceiving. You know, you're starting to creep in on people's creativity. Because I mean, yeah, there's a level of, oh, I can be creative and come up with an idea and come up with a concept. That's awesome. And I'm not dismissing that level of creativity, but there's also a level of creative in execution. Right. And that's the big thing that AI is taking over. And that's a skill set that is so unique, and people love to see. You know, you look at artists, you know, people paint in different styles. People paint with expressionism, um, impressionism, cubism, all sorts of things.

SPEAKER_01 10:40

No, you're talking about the creating the uh you're you're creating the asset for lack of a better way of saying it. Yeah. There's a difference between if I say, Oh, I'm a creative, well, what do you do? Well, I get a graphic designer to make me a thing and then I pick which one I want. Well, no, you're not a creative.

SPEAKER_00 10:55

Right.

SPEAKER_01 10:55

You're making a subjective choice. You're you're a consumer.

unknown 10:59

Right.

SPEAKER_01 10:59

You're not a person that made it. It come out of nowhere. That person is the creative.

SPEAKER_02 11:04

Yeah.

SPEAKER_01 11:04

So I have the creative mind's gotta be drawn.

SPEAKER_02 11:07

Right. And like it becomes a level of, you know, there is a creativity of coming up with ideas and generating concepts. But that but in my opinion, that's one level of creativity. It doesn't make you a creative. You know, creative is making things, you know, so painting, drawing, uh, graphic design, and like going in and either editing pictures, point camera. Yeah, photography.

SPEAKER_01 11:29

Yeah, that's not easy that's not as easy as people think.

SPEAKER_02 11:31

No, it's not. Um, because there's all sorts of different um different lessons. I mean, you have composition, you have the rule of thirds, you have all sorts of different things with how do you lighting exposure, you know, settings on a camera. How do you go in on editing programs and edit it? You know, because you might shoot something that you're like, okay, no matter what I do, the lighting's gonna be crappier. Going in and editing the lighting in a picture on Photoshop.

SPEAKER_01 11:55

I can make I can compare, like, if you go out with your phone and you do a shoot, and then I go with my phone and I do a shoot, I can guarantee you 100% of the time yours is gonna look better than mine.

SPEAKER_00 12:06

Yeah.

SPEAKER_01 12:07

100% of the time. I've seen, yeah. I've seen, I'm a very self-aware person. I've seen my quality. I don't want to go and do social media photo photo shoots or anything like that with my phone. Um I'm not good at it. I've seen the quality of the photos. And so when I look at yours and I'm like, okay, that that's much better. Um because you know how to point the camera and how to angle it when you're holding it. You're not doing the, you know, just extending your arm and doing the selfie thing or whatever, right? And so there's a little bit more thought in your head going on than just pointing the camera.

SPEAKER_02 12:39

Exactly. And you know, also too, there's there is an innate skill of being able to create the thing. I mean, yes, you can use AI as a tool for, okay, help me figure out what image I should put or what image I should create. Here's a concept. What are some examples of some imagery, ideas? Okay, cool. That's great. That's like if you're sitting in a meeting and you're using AI as like a person in that regard where you're spitting ideas back and forth. You know, I I don't necessarily have a problem with that, but the moment you start going into, okay, now make the picture or make this as a painting or make this as a drawing, that's where I have a little bit of an issue. Because then you're starting to replace people, and especially as someone who not only has a art teacher as a mom, but also who does fine art herself, you know, that is stealing a lot of work.

SPEAKER_00 13:32

Yeah.

SPEAKER_02 13:32

You know, you have people who used to paint murals on buildings and push art that way. That's you know, pushing them out of a job. You have people who used to paint artwork and then they would sell the rights of their imagery so companies could produce prints and sell them in their stores. Not anymore. Yeah, you know, I'll never forget. I was walking in, I forgot what store it was, but it was like a craft store, you know, something along the lines of like a Hobby Lobby Michaels, you know, Joanne's, uh, forgot which one it was, but one of those. And, you know, I was looking around at some of the patterns of like fabrics and you know, pillowcases and things like that that they were selling. And I remember looking at it and I was like, oh, that's totally AI generated. And the person I was with, they were like, Well, how do you know that? And I was like, Well, look, you've got Santa on this, like a image of Santa on this pillow. Uh Santa has six fingers. It's hidden, it is hidden well, but he still has six fingers.

SPEAKER_01 14:35

Prepared to die.

SPEAKER_02 14:36

Yeah, you see the you know, the the papers on that desk. Uh, notice how one of them abruptly cuts off. Like there's minor details that, like, if you're just looking at it as a, you know, I don't want to say an average Joe because that sounds like I'm insulting people who don't have a visual eye, but you know, just as an average consumer, let's call it that. As an average consumer, you're looking at that, you're like, oh, that's a cool composition. That's cute. You're not looking at the minute details that creatives would be where they're like, oh, look at the execution of the hands.

SPEAKER_01 15:03

And those little things add up.

SPEAKER_02 15:04

They do. And like, you know, and so there's certain things that it's just like, okay, this is what annoys me, because why couldn't you hire an artist to do something like that?

SPEAKER_01 15:14

You know, like why couldn't you hire a person that writes words, you know?

SPEAKER_02 15:17

Calligraphy.

SPEAKER_01 15:18

Yeah. I I used to, I think I may still know a person that does that professionally.

SPEAKER_02 15:22

Yes.

SPEAKER_01 15:23

That's that's a gift.

SPEAKER_02 15:24

It is.

SPEAKER_01 15:25

Oh yeah.

SPEAKER_02 15:26

There are certain aspects of creativity that like I as a creative person, I can learn how to do a craft or learn how to do something, DIY it, and innately it turns out great. And I just have that skill, and this isn't me trying to brag. This is just that that is a strength of mine, you know. But calligraphy is one of those things that is just like that, you have to put so much time and focus into that to be able to do it phenomenally, and I just don't have that time and energy to do it.

SPEAKER_00 15:55

Right.

SPEAKER_02 15:56

So, you know, and that's fine, you know, and this is kind of come this com kind of comes into into that too. You know, AI, you can tell when AI is generating text. Because if you zoom in, if it's pixelated, it's AI. You know, because copy on stuff is meant to be vectorized, it is just a standard crisp shape. Yeah, it's not meant to be vectorized. Now, I mean, if you're exporting it as like a low quality JPEG or something, okay, yeah, everything's gonna be pixelated. But on a lot of things, you can zoom in and tell.

SPEAKER_00 16:28

Yeah.

SPEAKER_02 16:28

And that is also something that irks me because, you know, as someone who has a hyper-aware eye, I can look at things even from a distance and go, that's out, that's fuzzy, that's pixelated.

SPEAKER_01 16:38

Yeah, I mean, we we notice things that other people don't because we're paid for that, you know, for the and the quality is yeah, it's glaring to us.

SPEAKER_02 16:46

It is. And so, you know, you have people who, you know, artists who are trying to make make a living, whether it's through graphic design, whether it's through digital art, um, whether it's through, you know, video creation, things like that, you know, who should be out there shooting these concepts and shooting things, but then next thing you know, you have AI generating it and making it. And, you know, in some cases, people are able to go, okay, yeah, that's an AI video. But it's becoming more and more accepted that, oh, this is just what people are using. And unless you have a strong opinion one way or the other about AI, people have just accepted it as a norm for creation, and that irks the ever-living hell out of me. It does, because I I'm trying to go out and either find a photograph that either that I take to find something for my next painting, or I'm trying to go through and find inspiration for something, whether it's in a magazine, or even if it's just Google Images to find inspiration for something. Um creating a video, whether it's just me doing something silly or filming my dog, or if I'm doing it for a client. And then next thing you know, you have all this AI footage. It's like, oh, well, you we can generate this and you can use this. And it's like, no, I don't want to use that. I want it to be I want it to feel human. I want it to feel natural. I want there to f I want people to feel a connection when they watch it, even if it's an advertisement. You know, the moment you see that it's AI, you lose that human touch, you lose that connection. And so you're just focusing on what it's about, not on how it's made.

SPEAKER_01 18:19

Yeah, remember the uncanny valley was a thing.

SPEAKER_02 18:21

Yeah. It's really oh, it still is, and it's becoming more and more of a thing as AI develops and it starts to be better at generating humans and stuff. Uncanny Valley is absolutely a thing. For people who are listening and may not know about the concept of Uncanny Valley, it basically is when technology tries to emulate the look of a human so so closely, but not exactly. Um, examples of that have been Avatar, have been um the Polar Express.

SPEAKER_01 18:51

Um it also it really gotta highlight it with Superman. Yeah, Superman with Henry Cavill um in uh uh Batman versus Superman.

SPEAKER_02 18:59

Yep.

SPEAKER_01 19:00

Or not that, sorry, Justice League.

SPEAKER_02 19:01

Yeah.

SPEAKER_01 19:02

Then the Jos Wheaton edit.

SPEAKER_02 19:04

Yeah. And so it's like you're trying to make something that is so human and it is so close, but not exact. And it makes people uncomfortable because they're looking at it and they're like, okay, I know the concept of what this is supposed to be. This is supposed to be a human, but it's not a human. And the fact that it looks so close to a human, but not makes me feel weird.

SPEAKER_00 19:25

Yeah.

SPEAKER_02 19:26

It makes me uncomfortable because I it it gives that level of confusion of I know what I'm looking at, but also what am I looking at?

SPEAKER_01 19:33

Yeah, there is a there's there's a bit of there's a bit of a problem with AI with everybody that's because it's so accessible, people are using it to think for let it think for themselves. Like think for yourself, don't let it think for you.

SPEAKER_02 19:44

Exactly. And if you're using it as a tool, as help me brainstorm concepts, or you know, I'll even go so far as help me write social media captions. Um, give me some ideas for the month of February. Like if you're using it as like a strategy tool, it's it's all in how you ask. You know, it and it it is, it is all about how you ask. Because, you know, you're the the AI, you know, you can say, do this in my tone of voice. You gotta refresh that every so often because it's gonna fall back to its default.

SPEAKER_01 20:14

It only knows what you've said or typed in for a tone. It doesn't know enough to fully grasp what tone of voice you are in or even if you create its own, even if you create your own GPT for it.

SPEAKER_02 20:27

Like there are certain projects that I've created GPTs for that are exclusively for a project for an industry that I will use for stuff. But even so, no matter how much I feed it, like tone of voice, connection things, it's it defaults, and that's fine, but you have to know that going in.

SPEAKER_01 20:45

Yeah, yeah, you gotta get used to that. Another one of our one of our colleagues uh made that exact same argument. I mean, she she said, like, yeah, she says she's always retraining them. Yeah. Always. And the time you spend on retraining them, you probably could have just written it her because she's a copywriter by trade. So you just could have done it herself. Exactly. And that was it, you know? And it's just like, yeah, I I I brought up when I was in a meeting, I was like, yeah, you know, for for SEO tools and writing meta descriptions and meta tags, that can be done through uh with artificial intelligence tools and your site was you're as you're working on it, but the problem is it's scanning, you need a focus keyword to for it to scan against to find, and then it scans the the copy and the content on that page, and that's how it generates it. Now, if all the content and all the copy on the page is like AI generated, you're asking AI to generate from AI, to generate from AI. There's an old movie with Michael Keaton called Multiplicity, and if you've not seen it out there, I would recommend people to find it. Because the more copies he makes of them himself as a clone, the worse it gets.

SPEAKER_02 21:45

Exactly. And that's how AI is. And again, when I let me backtrack a bit when I say help it use to come up with copy for social media captions. If it's just like a quick caption, that's one thing. If you're using it to write your entire copy for a book or your entire copy for a website. No, no, no, no. That is where you're going into the creative. If you are using it to be the narrative that tells the story.

SPEAKER_01 22:07

Right.

SPEAKER_02 22:08

No. Absolutely not.

SPEAKER_01 22:09

Yeah. And brands are going down a dangerous path of that because they're they're going to sound like everybody else. They're going to use the same adjectives, verbs, and nouns. And it's going to start to get all put together. Syntax of sentences is still a thing. And unfortunately, I'm finding out they don't teach that anymore in schools. No. You know, where you used to break it apart and you would write the lines and it could prefix, a suffix, and then this and that.

SPEAKER_00 22:28

And yeah.

SPEAKER_01 22:29

And so that right there, you know, AI takes that apart and looks at that. But after a while it only can combine so many things. It can't, it doesn't have an imagination. It has a repository of information.

SPEAKER_02 22:39

Right.

SPEAKER_01 22:40

So you're not gonna you're gonna be pretty limited on what the outcome will be.

SPEAKER_02 22:43

Exactly.

SPEAKER_01 22:44

Eventually.

SPEAKER_02 22:44

Exactly. And you know, one of the things too, this is a phenomenal example that people may not always like I don't want to say realize, but it's an example that once it comes to light, people are like, oh no, this is a problem. You know, nowadays, over the last, you know, I'd say a couple years, you know, collecting trading cards and trading card art has gotten to be really popular again. You know, Pokemon cards have exploded. Um weird. Yeah, I know, they've exploded. And now um One Piece is apparently one that's really trending now, the One Piece trading cards. Um, magic has kind of been off and on, but there are certain peaks and levels, you know, it's kind of always maintained some level of consistency because the game is staying updated and staying in some level of circulation, um, which is good on the you know, game creators. But so the artwork on those, you know, if you remember back in the day, you had illustrations, you know, you had um people who were somebody who were sculpting clay. Yeah. You had people who were doing paintings, you know, and as it evolved, you had people doing some CGI stuff. Okay, cool. That's a level of creativity because you're still building it online. Um, graphic work, um, kind of more like simple line structures that were made on a computer. You know, again, computer art, totally cool. Next thing you know, you've got AI generated images of Pokemon and of, you know, One Piece characters, of magic characters and sceneries and things like that. And on such a small scale, you know, you might not be able to tell, but from a creative eye, you can. And then even some of the artwork you can look at, and even the average Joe can look at it and go, okay, yeah, that's AI. I'll never forget. Now I cannot remember for the life of me which trading card company it was, but it came out that because they got awarded for like, you know, something with like the best concept art or something like that for their cards. And then it got released that they were using AI. That they took an artist that they really liked, they made a GPT with this artist's work and said, Hey, we want you to create images in this likeness. And AI generated all those images. Obviously, got revoked, got pulled, uh um, recognition did, but it's like, why wouldn't you just want to pay that artist or show that work to another artist and say, Hey, we like this vibe. Can you emulate it?

SPEAKER_01 25:07

Well, I think it comes down to economics. It does simply, which is sad, but it's it does. I mean, businesses want to save money, and so they're looking for the fastest way to get rich. Yeah, everybody's in that mode right now. They are, and I'll call it out, and I will tell you, it always ends the same way. It doesn't, it's like socialism and communism. It doesn't work.

SPEAKER_02 25:26

It really doesn't, you know, and next thing you know, you know, and I know this has been a trend over the last, I'd say, maybe a year, six months to a year, but I've discovered ACEOs, which is um artist cards, edits, and originals, or editions and originals, excuse me. So, you know, artists are basically looking at things and go, okay, I can't commission a piece. I can't go in and create larger scale things because no one wants to pay for it. So the next thing you know, you flooded the market. Yeah, AI has flooded the market, computer generation has flooded the market. So now you've got artists who are making like trading card-sized pieces and they're selling them for like two bucks a pop, ten bucks a pop, just depending.

SPEAKER_01 26:07

Supply and demand's still a thing, it'll never it'll never go away.

SPEAKER_02 26:10

And that's how they're trying to make money. So they're trying to make it to where, okay, my art is accessible and it's affordable, which is great. I am all for any kind of way for creativity to be more mainstream because I understand not everybody can afford, you know, six hundred dollars for a painting. I get that. So having ways to make art accessible, that's great. But the fact that a lot of your people who are at that professional level have gotten to a point where that's how they make their money because their full scope of their abilities can't be utilized or won't be utilized because of budget cuts, that sucks. People are still drawn to the advertisements that human made that are human shot, that have human like human elements, actual humans, actual.

SPEAKER_01 26:56

That's happened already with Geico, Coca-Cola, McDonald's. They all did AI ads, and Coca-Cola McDonald's pulled theirs. Geico still runs theirs.

SPEAKER_00 27:05

Yeah.

SPEAKER_01 27:05

Um, but Geico made a statement, and we did a podcast on this one where it was like it was still human. We sure did. Still very human actors scripting. Nothing of that was AI. So, you know, you have like how you want to use AI into a thing to make something is as important as the thing itself.

SPEAKER_02 27:22

Exactly. So basically, my that is my long-winded tangent on AI and creative work when it comes to AI being the creative. Yeah.

SPEAKER_01 27:31

Yeah. Anyways, uh, if you enjoy this episode of the Nerdbrand Podcast, you know where to go. Tell them where they can go to subscribe, Daniel.

SPEAKER_02 27:36

Well, you can go to the Nerdbrand Podcast um website. So, you know, if you look for us on nerdbrand.com or nerdbrandagency.com, yeah, then you know, look for the podcast page. You can find us there. Um, you can find us on other uh podcast platforms, Apple Podcasts, um, you can find us on Spotify, any of those. Um, and then of course, we do have our social medias where we will post not only like updates of us as a business and what we do for businesses, but we also will post clips of the podcast, you know, small little snippets, things that might pique your interest. So we're basically everywhere, you guys. Facebook, Instagram, X, TikTok.

SPEAKER_01 28:12

Just Google Nerdbrand Podcast and you'll get there.

SPEAKER_02 28:14

Nerdbrand Agency.

SPEAKER_01 28:15

Yep. All right. Well, with that, it's a wrap, and we will see you guys later. And remember, keep your nerd brand strong.