Don't rely on "Rented Land" for your business. Also, beware of those browser extension you use.

Transcript

SPEAKER_01 0:00

Hey everybody. Welcome. We're gonna have an episode again and we're gonna talk about rented land. I always like that term. So we're gonna, you know, you ever heard that term?

SPEAKER_03 0:10

I don't think I have.

SPEAKER_01 0:12

Great, because it's it's really bad right now.

SPEAKER_03 0:15

So anyway, unless you're talking about people taking houses and buying them and restoring them and renting them out, causing the housing shortage. But I don't think that's what we're talking about. No, actually, if I could, if I was in real estate, I would probably be one of those people doing that, actually flipping them and I would be so mad at you because then that would keep people like me trying to buy a house out of the market. But I digress. That's not what we're talking about here. Thank God.

SPEAKER_01 0:38

No, no. So, anyways, up next on this episode of Nerd Podcast. Um, got a whole segment here that we're gonna cover on that. But first, let's talk about one of the lands that people rent, LinkedIn. They are kind of in trouble. They got two civil cases out. So here's what happened. Because everybody's sort of like trying to figure out how to get in touch with people from a sales perspective. You probably heard this in networking groups that you've been at. Yeah, there is a really strong focus of trying to make sales, trying like they're really not networking, right? They're more or less trying to get to an end goal that sometimes half the time I don't even understand. Right. Uh, which is why I have looks on my face. I'm not very good at hiding my WTF face. So that's why I don't network.

SPEAKER_03 1:48

RBF.

SPEAKER_01 1:48

Yeah. So that's one reason why I don't do a whole lot of networking because I'm like, man, Jason's in a bad mood. No, just confused.

SPEAKER_00 1:54

Yep.

SPEAKER_01 1:55

Just here. Um, so anyhow, there's a browser extension that people will try to use to like scrape emails, things like that. You can't really do that. Um, anyhow, there was a browser extension that caused issues where the data was being collected on the people that installed the extension on their browser being sold to third-party uh folks, which you can't do.

SPEAKER_03 2:16

Yes.

SPEAKER_01 2:17

Facebook got in trouble with this for a while back. I don't know if you remember this one.

SPEAKER_03 2:20

Oh, I remember it.

SPEAKER_01 2:21

Yeah. So allegedly. Allegedly, LinkedIn did it. Allegedly. Air quotes. Um, so let's chat about your browser and how you're using extensions and how they can be bad, especially if the promise is more sales.

SPEAKER_03 2:37

Yeah, I've just gotten to where I don't even bother with the browser extensions anymore. The only one I use, I think, is like called Loom or something where it can do like screen recording. Yeah, yeah, that's useful. That's literally the only one I have anymore.

SPEAKER_01 2:49

Yeah. I had uh I had an SEO one, but then they're all kind of like they all require like uh for you to pay for it. And honestly, the way the SEO is moving right now, it's like trying to stand on water. Like, you know, good luck. Um, the one that I use a lot is awesome screen recorder and screenshot so I can annotate stuff and all that. Yeah, used it for years, not had too many issues with it.

SPEAKER_03 3:11

Yeah, Loon does that too. So I'm just like, that's what I use. And then that's literally the only one I have. I used to have um, you know, uh, what is it called? Uh honey for like the coupon stuff, but then once they got called out for being like, hey, that one was bad. Yeah, whenever it was like, yeah, you actually aren't saving money, I was like, well then screw that. And I took it off.

SPEAKER_01 3:30

Yeah, they got busted for something and it was not great. And I remember everybody advertising that on their YouTube channels and broadcasts, and I was like, uh, anyways, right now the one thing that disturbs me is all this gambling stuff where everything is like like poly market, where everything is just like, you know, when will Jason end this episode? At 30 minutes or 45 minutes. Oh yeah, you know, that kind of crap.

SPEAKER_03 3:51

What's the name of the one app? Um, because I installed it because someone was telling me about it, and I was just like, what the hell is this? Uh Calchi.

SPEAKER_01 3:58

Yes, Calchi.

SPEAKER_03 4:00

I I installed it just because someone was talking about it. I was just like, what the hell are they even talking about? So I installed it just to explore the app and figure out what it was, and then I immediately deleted it.

SPEAKER_01 4:09

Yeah, Calci's gotten in bed with uh CNN, but then they also got in bed with Fox News. Yep. So I'm like, oh, okay, so this is supporting mainstream media basically, right?

SPEAKER_03 4:18

Well, and and it's basically a okay, you're you're instead of it being, oh, you're placing bets on bets on sports, you're placing bets on horse racing, you're basically placing bets on politics. Yeah, there was basically all it is. It's like, well, the Democrats win the primary or win the midterms, is you know, how many times is Trump gonna mention uh immigration? And I'm like, this is so freaking pointless.

SPEAKER_01 4:42

I saw a guy, he was out at an airfield and they have these barometric readers pressures, so he goes out with a hairdryer and makes it really hot so that he could get a win on a gamble on one of those, and whether or not he was doing it or not. And I was just like, he's on video and everything. And I'm like, Really? Is this where we are? Yeah. Like stuff when I was younger. I bet you I could jump that ramp further than you. Like, this is where we are now online with this. This this is not good because you know, I'm from the generation we didn't wear helmets on bikes, okay? And we did that kind of stuff, and I feel like everybody's financially not wearing a helmet.

SPEAKER_03 5:18

Yeah, and I mean in my generation it was we wore the helmets, but it kind of was up to the parents on if we wore the elbow pads and the knee pads or not. Right. But it was like, okay, wear the helmet, got it. That makes sense. Everything else, yeah.

SPEAKER_01 5:32

Yeah, yeah. Yeah, we were not that careful at all. We were we were just like, we were the figure out, do it yourself and figure it out.

SPEAKER_03 5:40

You all were the FAFO generation.

SPEAKER_01 5:42

We were. I mean, Generation X, we're different, and everybody skips us. Sometimes people call us like boomers, and I'm like, no, we're not the boomers. We did not we didn't grow up after World War II.

SPEAKER_03 5:52

My favorite is when people try to get Gen X and Millennial mixed in. I'm like, no, these are different, these are very different. There's a lot of similarities, but they are very different.

SPEAKER_01 6:04

We cut off, we cut off at about 1977.

SPEAKER_03 6:07

Yeah.

SPEAKER_01 6:08

Loosely.

SPEAKER_03 6:08

Yeah.

SPEAKER_01 6:09

But definitely a hard stop at 80.

SPEAKER_03 6:11

Yeah, I was gonna say everybody always says the 80s.

SPEAKER_01 6:13

Yeah.

SPEAKER_03 6:14

Because that's usually when they say that's millennials. Yeah, they usually say early 80s, mid eighties is millennials. And then I think for for millennials, I think what they've now dictated is like 96 or 97 is where that ended. Yeah. So I'm like, even though I'm at the very young part of millennial, I mean, even if it was like, okay, you're on the cusp, where do you want to fall? I would still say millennial because I was raised on all the early 90s, late 80s stuff anyway.

SPEAKER_01 6:40

Yeah, Gen X is like 65 to 77 or something.

SPEAKER_03 6:43

Like I was raised on all the all the things that were late 80s and early 90s. So even so, just from an identification standpoint, it's like I don't identify with anything in Gen Z because that's not what I grew up with.

SPEAKER_01 6:54

I was like 10. Like, look, this right here is not exactly an an invention of the 90s. Right. This is the 80s right here.

SPEAKER_03 7:02

But I grew up with that.

SPEAKER_01 7:03

So like I recognize that and well, you recognize the reruns and they they re redid a lot of it, but when it first came out, um, that's what I got. Like, they're just now redoing this where we may get a live action of Thundercats. And I'm like, well, that's gonna be interesting. Yeah.

SPEAKER_03 7:18

Um I am intrigued to see how that pans out.

SPEAKER_01 7:20

Yeah. Well, they're do they're combining them and the Silverhawks because in the comics they face off, and I'm like, well, that's weird.

SPEAKER_00 7:25

Interesting.

SPEAKER_01 7:26

Um, Transformers may get a redo. I've been like, I've got around the studio here some of the Transformers from the Michael Boom universe. Um, I have the actual 80s ones elsewhere. I got like Megatron and and um uh Optimus Prime, but then I also have the ones that in Walmart, they bought the casts and they bought the uh boxing, and they got all of that, and they did for a while, they re put them all out. So I've got some G1 in there that they redid at Walmart.

SPEAKER_02 7:55

There's a fly in there.

SPEAKER_01 7:56

Yeah, I've got a fly that's a little drunk in here. I'll have to get a fly swatter.

SPEAKER_02 8:00

I was gonna say our first guest is this drunk ass fly.

SPEAKER_01 8:04

Our first guest is the fly.

SPEAKER_02 8:06

Is the drunk ass fly.

SPEAKER_01 8:07

My name is Zr Burb.

SPEAKER_03 8:10

Burb. We'll go with that.

SPEAKER_01 8:13

That's our new mascot, Burb the Fly. So Burb the Fly. Um, but yeah, no, I mean it it's so, anyways, back to LinkedIn. Um, and I remember in 2005 when social media came out. Man, I swear to god, the more I podcast, the more I keep thinking like I'm turning into Adam Corolla because this is kind of crap he does. Um, so in 2005, I remember Facebook, the Facebook. Like everything had the on it. It's like my grandfather's generation, it was the Gibson, and then it just became Gibson and with guitars.

SPEAKER_03 8:45

Yeah. And or the Simpsons and everybody's like, oh, on Simpsons.

SPEAKER_01 8:48

Yeah. So now it's just, you know, with with Facebook, it's just now Facebook. But anyways, 2005.

SPEAKER_03 8:54

And um and I do remember that because I was in like middle school. So like I do remember hearing about it and be like, oh, that's what college kids, college kids use. And it's kind of like a you know, way for college kids to connect. Okay, cool. And then like once they opened it up to the general public, I think it was like oh eight or oh nine. Yeah. So I was like, I remember because that's when like people because at that point I was like seventh grade, so then everybody was getting a Facebook, and I remember telling my mom, like, I really want to get a Facebook, everybody has one, and she's like, No, it's dangerous. And then after I graduated eighth grade, she's like, Okay, fine, you can do it, but we have to monitor it.

SPEAKER_01 9:26

And then your mom was smart. Yeah, she was.

SPEAKER_03 9:28

And I mean, and I didn't care, I was like, I got nothing to hide.

SPEAKER_01 9:31

Well, the funny thing was is that um, well, you may not have nothing to hide, but then what they start what what they started feeding into it that you could end up being exposed to, right? That's what that's the concern that that that's on the other topic. Right.

SPEAKER_03 9:44

And most of the time, if I saw that stuff, I just ended up blocking it myself. Right. I was like, I don't want to see this, and I just blocked it myself.

SPEAKER_01 9:50

Well, you're a mature adult that can think for herself, that's different.

SPEAKER_03 9:52

Well, and then my mom would be like, have you been seeing this stuff on your on your page? Because I'm hearing other parents talk about it. I'm like, oh yeah, I saw that months ago, but I've I blocked it because I don't want to see that stuff. And so they never really had to worry about it.

SPEAKER_01 10:03

I've been on Twitter more and more lately. I love watching the trends on Twitter where everything goes from like I guess it's Japanese to Chinese to like it goes very Asian, and then it then it flips over to uh Persian and like I'm like, where's the English posts? What's happening here? And then all of a sudden they go away, and then I find out like Elon's tweaking the algorithm and they're what they're doing is they're fighting yeah spam bots and they're fighting you know spam farms.

SPEAKER_00 10:30

Yep.

SPEAKER_01 10:31

Um, which Cash Patel says they put up in Cambodia and other Asian countries, like billet villages, and that's what they're doing.

SPEAKER_02 10:37

Yeah, sure.

SPEAKER_01 10:38

And I'm like, okay, because so the FBI's been raiding other countries and villages right now. That's what's been taking all of this down and cycling through. I'm like, oh, that makes sense now.

SPEAKER_02 10:46

Sure.

SPEAKER_01 10:47

Um, but yeah, that social media at the beginning was friendly. It's like you get like we remember, like I remember my space and what it was, and then you start learning the history of Facebook and all these others. I don't know Twitter's history much of why it started, but I remember Snapchat, I remember its history because it's dark, uh, and Facebook was dark.

SPEAKER_03 11:04

I mean, these were not sites that were made to connect people, they were really made for well and I know the idea for Snapchat too was like, you know, because back in like the early 2010s, like sending pictures, you know, that usually cost more because it was more data to send text. And that was kind of before the whole unlimited text and unlimited data thing was prevalent. So then the whole point of Snapchat was, oh, you can take pictures and send pictures pictures as messages to your friends and not have to worry about that data. Right. Because I remember at first I was like, well, what's the point of it?

SPEAKER_01 11:34

But then one of my friends was like, Oh, it's so that way you don't have to deal with the data complications with sending it because it would delete the photo, but it's like it really doesn't because it loses in cash somewhere in several places.

SPEAKER_03 11:47

And all and most of my friends in high school, we all kind of knew, like, okay, is it really gonna be deleted? Like, obviously, this was before all that metric stuff came out that it's like, no, it actually didn't get deleted. But like, we all kind of were like, okay, it's gotta be on some server somewhere. There's no way. Because if there's crimes happening on Snapchat, the police have a way to find it. The FBI have a way to find it. Legally, there has to be a way to find it.

SPEAKER_01 12:07

Oh, they will.

SPEAKER_03 12:08

So there's no doubt about that. Um, but we even knew that when we were in high school. So, but because I, you know, because I was on my parents' plans and with my what my dad did for work, we always had unlimited text, call, and data because he had to for work. It was just like, well, let's trickle it down to the whole family plan because it's not that much more. So I never had to worry about it. But then once, you know, my friends and stuff are like, oh, well, we can't send these things, then I was like, well, I guess in order to be able to do this with my friends, I'll get an account. And you know, that that was kind of the whole, you know, to the teenager angle, to the high schoolers and college angle, that was the spin on why Snapchat was a thing. Now, of course, nowadays you can send gifts and pictures and iMessage and all that, and it's not a problem anymore.

SPEAKER_01 12:48

Yeah, the story that I heard, Snapchat was born out of sexting and uh pictures.

SPEAKER_03 12:53

Well, that's probably what they that probably was the primary purpose, but then they had to find a way to like Facebook or something. Right. But then they had to find a way to spin it to a younger generation so that way they Yeah.

SPEAKER_01 13:03

Which, you know, the photo is still existing out there. Like I said, it exists because you know, look at what happened with uh Guthrie and her mom. You know, they pulled that from cash, like Cash Patel called Google and said, Do you have this in cash somewhere in the system, even though they don't have a ring account? And they were like, Yeah. Um, and he said, Unfortunately, they didn't get to that for like four days because for the first two days he said, and this is a recent interview he just did with them. He said, first two days the FBI was blocked by the sheriff or the local police because he said it's a state matter.

SPEAKER_00 13:35

Right.

SPEAKER_01 13:35

We're there to help, so we can't interfere. But for two days, we were not allowed to do anything.

SPEAKER_00 13:40

Yeah.

SPEAKER_01 13:40

So by day four, they were like, he was calling Google, and that's why there wasn't much to come out about. But that's where that all comes from. It's in the cache somewhere. So it's like, you know, I don't know if you notice, but there's a ring camera upstairs that that I got that faces out, you know. And so it's like, yeah, but I don't have an account. So all the images it takes all day long, every car, whatever going by, it's like it's out there somewhere.

SPEAKER_00 14:01

Yeah.

SPEAKER_01 14:01

And they have access to this. So LinkedIn gives you a Chrome browser, and this thing is just tapping into your internet history on LinkedIn and your contacts and their information. So this is a big deal.

SPEAKER_03 14:14

Do you remember that advertisement that I texted you a minute ago, or not a minute ago, like a couple months ago? And it was like, Danielle, we understand how Clavio is an important email marketing tool for Nerdbrand. And I got an ad for that on LinkedIn that was and I immediately screenshot that and sent it to you. And it was like, I don't like this one bit.

SPEAKER_01 14:32

Well, it goes even further because after you sent me that and I looked at it, guess what I got about two hours later? Yep. Same thing.

SPEAKER_03 14:40

Yeah. And I was like, I don't like this because I don't even get on Clavio that frequently. So that's just weird. I was like, I immediately was like, I don't like this. There's something up here.

SPEAKER_01 14:51

Yeah.

SPEAKER_03 14:51

And it kept popping up. I had to get to the point where I had to like put the advert like, you know how you can report an ad and oh, you didn't want to see it anymore. It literally was like every single day when I would get on LinkedIn. I'm like, okay, I'm tired of this. And so I put on there, like, you know, too frequently seen or something like that. And then it went away.

SPEAKER_00 15:08

Yeah.

SPEAKER_03 15:09

But I that was after like two months. Because I was like, surely after a couple months it'll go away. No, it was every day for two months. So at that point, I'm like, nope, I'm done.

SPEAKER_01 15:16

Yeah, LinkedIn has got, you know, the this class action lawsuit and what they were going for. Um, there's an article for it. Um, you know, the the house of cars built entirely bond fabrication. Uh, we do disclose that we scan for browser extensions and our privacy policy in order to detect abuse and provide defense for site stability. That's what LinkedIn told PC Mag. So we go to PC Mag, you can find this. Um yeah, I don't buy that. Nope.

unknown 15:47

Nope.

SPEAKER_01 15:48

Uh, you know, it's gonna look for six thousand.

SPEAKER_03 15:50

It says I trust that as far as I could throw it, which is not far.

SPEAKER_01 15:53

Yeah. Um, they say they don't use the data to infer sensitive information about members, and I'm like, well, something went wrong for the class action, two of them, to happen. And so, yeah, you gotta be mindful of what you install. And so I say that to preface because and uh we'll get to the rent and land stuff here in a minute because that's more like business, in my opinion, advice, but AI. I have seen people install AI on their browser, like on their machines, yeah. So I don't know how you use AI. Do you install it on your laptop or any of your devices? Okay.

SPEAKER_03 16:29

I mean, I have a Chat GPT app on my phone, yeah, but that's it. And then when it comes to computer, yeah. Well, and then on the computer, I just go to Chat GBT's website. I don't have the extension downloaded.

SPEAKER_01 16:39

Yeah. So having it on your device is potentially an a problem.

SPEAKER_03 16:44

Well, and I think too with with with mobile, it's a little bit different because like even with iPhones and no matter what kind of phone you have, they're gonna incorporate AI in it anyway. So even if you don't have an AI app installed, you're gonna have AI on your phone no matter what.

SPEAKER_01 16:58

Yeah, I mean, we've had chatbots for years. I mean, series one.

SPEAKER_03 17:01

So but when it comes to the laptops, it's definitely trickier because you have to either opt into those or download the extensions. And I'm like, yeah, I'm not downloading those.

SPEAKER_01 17:08

So you're giving access to your operating system at that point, you're giving access to as long as it doesn't go for like root commands and things like that. But when you always put it natively on something, you're doing uh you're definitely taking your processor and work making it work over time. Uh I mean, I watched and was in a meeting and she had uh Claude installed on her device, and I told her it she kept trying to bring up the Apple thing and telling it to quit, like force quit and then restart because it kept blocking. And I'm like, that's the AI doing that. I said, just uninstall it, and I said that will go away.

SPEAKER_00 17:40

Yep.

SPEAKER_01 17:41

Because it's trying to figure out what folder what's going on, it's trying to figure out how to optimize, just something weird.

SPEAKER_00 17:47

Yep.

SPEAKER_01 17:47

And I said, that's not a good sign. Normally, back in the bay, we would call that a virus because it acts like malware.

SPEAKER_02 17:54

Right.

SPEAKER_01 17:54

So that's why I'm like, don't install it. Just just don't. Um, because you know, Claude had a breach. I mean, you've got all these social media companies, they've all invested in AI because LinkedIn is owned by Microsoft.

SPEAKER_02 18:05

Well, of course, yeah.

SPEAKER_01 18:06

What what are they invested in? Chat GPT, which is being sued now by Elon because he actually started one of the starters of it. Yeah, open AI was his baby.

SPEAKER_03 18:16

That's right. Yeah.

SPEAKER_01 18:17

And then Sam Bank Sam, not Sam Bankman, different Sam. Altman, Sam Altman took it, and now he's being he's suing him for it. I I wouldn't be surprised if you know Elon gets OpenAI back. Yeah. Uh, because honestly, he meant it to be open source, right? Right. And that's the so so that's the technology that you see with LinkedIn, you see Salesforce is also in the same suite. Uh Microsoft, like they're all kind of the they purchased these years ago. So it's sort of not surprising to see something like this happening because Microsoft lately has had some problems.

SPEAKER_00 18:49

Right.

SPEAKER_01 18:49

Um, so, anyways, rented land in social media refers to platforms you do not own, such as Facebook, Instagram, TikTok, or LinkedIn, where you rely on algorithms and third-party rules to reach an audience, relying solely on these channels is risky because account suspension, algorithm changes, or platform closure can instantly destroy your business, audience access, and you're that way. So, yeah, uh, but when you have something that you know, if you're investing into a free platform and you're not paying for it, the old school thing is true. If you're not paying for the product, you are the product.

SPEAKER_03 19:22

Exactly.

SPEAKER_01 19:23

So when you go out to social media and you invest your business in social media to get your business out there, you're not wrong in what you're doing. But if that becomes where you live, like your website is yours, the messaging on there is yours. So if Facebook just says one day, I don't like you, then so what? You still have all these other channels.

SPEAKER_03 19:43

Exactly.

SPEAKER_01 19:44

Um, and you have to explore those channels, and then that's where an agency like ours comes and we explore those channels.

SPEAKER_02 19:49

Exactly.

SPEAKER_01 19:50

Uh, because they're always changing. I mean, we've got something fascinating that's happening right now because of Twitter. I mean, ads on Twitter, the entry point, God, was awful. Like $10,000, $10,000 a month or something.

unknown 20:01

Yeah.

SPEAKER_01 20:01

And uh, I think that's come down. I think the threshold's come down. I think they've reorganized how they do ads. And you brought up streaming ads. I mean, streaming, they have their own platforms. Disney Plus has a platform. I've never dove into it, but I mean, you know, it just depends on how it's done. It's an impression base, though.

SPEAKER_03 20:16

Yeah, Disney, Hulu, Netflix, Paramount, um, HBO Max, um, gosh, Peacock. There's like 10 of them.

SPEAKER_01 20:26

Peacock is gonna want 25 grand just to start, uh, and I think even higher for um well no, Peacock's streaming platforms exist and is a full-blown thing now. Yeah, no, I know. I know the ladies that they come in once a year from uh and I missed them again this year, but they come in from DC. Um you know, Rachel, if you're listening, hello. Anyway, who knows? This is that in this episode of the podcast. If you've enjoyed it hearing about LinkedIn and how the uh-oh's of it and the rented land and don't, you know, how paid ads kind of go.

SPEAKER_03 20:58

Um talking about booze and milk.

SPEAKER_01 21:01

Um I don't know what other topic can we get on to next time. Um so yeah, anyways, like, subscribe, go to Nerdbandagy.com slash podcast, and you can get the latest episodes. You can even see we have a button there and you go listen to some other episodes. We're getting on uh episode 300. So when that happens, we'll have some guests. We have a guest coming in uh on the next episode, end of the month. We're gonna be talking to uh what you what did you call her?

SPEAKER_03 21:26

Our copywriting goddess or something like that. I think that's what it was. The copywriting goddess.

SPEAKER_01 21:31

Yeah. So Brittany will be with us and you'll get to see her, and uh we'll uh we'll talk about some of the things. We'll hear get it here, get it straight from the source on her thoughts on copy and AI and messaging and voice and tone and everything else.

SPEAKER_03 21:45

So I freaking love Brittany.

SPEAKER_01 21:46

Yeah, yeah, she's pretty, she's fun. Uh so, anyways, that's been this episode.

SPEAKER_03 21:50

Uh make sure you also check us out on social media. We got we got Twitter, well, X now. I always keep saying Twitter. We have X, Instagram, Facebook, TikTok, and if you have any topics. that you all want to hear us talk about uh or anything you want to hear us elaborate on uh contact us comment on the podcast comment on our social medias email us hello at nerdbrandagency.com all right there you go and with that keep your nerd brand strong