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eCommerce Impact Podcast
Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
eCommerce Impact Podcast
Crack the Code to organic Social Media Success with Chelsea Berman
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Jessie Healy
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Season 2
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Episode 23
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Show notes:
- How to build a systematic organic social media strategy
- Why and how you need to understand what your customer actually needs
- Why engagement outreach and conversation could be the missing piece in your strategy.
- How to decide on a content strategy - connection and converting content
- Why it helps to have a face for your brand
- Which channels to focus on while scaling up your business
- What kind of videos should a business post - TikTok vs Instagram
- How to use influencers and use their content in your own brand
- What should be the frequency of posts for your social media channels
- How to avoid burnout while creating constant content