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eCommerce Impact Podcast
Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
Episodes
61 episodes
How Dr. Bugs 10x’d Their Business with Flavour Drops, Meta Ads & Killer Retention
Jessie chats with Ruben Posthuma, Head of Sales & Marketing at Dr. Bugs Popcorn, a New Zealand-based brand shaking up the snack aisle with indulgent popcorn made for adults. Ruben shares how the business went from a lifestyle ...
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Season 2
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Episode 57
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35:22
Email & SMS Automation: How to Drive More Sales and Keep Customers Engaged with Jesse Kay
Want to boost revenue without increasing ad spend? Jesse Kay from VYBER Media breaks down the most effective email and SMS automation strategies for eCommerce brands. Learn how to: Keep customers engaged with person...
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Season 2
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Episode 57
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29:33
Google Ads Success Secrets: What’s Working Now in ads for eCommerce with John Horn
John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down. Here's what we cover: Why Performance Max is king - but only with guardrails. How Standard shopping still has ...
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Season 2
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Episode 56
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32:11
How to Turn Your Social Fans Into Subscribers and Buyers with Jesse Clemmens
This week we are diving into a cool new tool that allows you to finally get those elusive social followers to take action, join your email or SMS list and start buying from you - all with automated DMs that are totally free of friction (and adm...
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Season 2
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Episode 55
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25:03
How to Finally Understand Where Your Shopify Sales a REALLY Coming From with Phoenix Ha
Understanding the effectiveness of your marketing efforts’ is crucial, but figuring out how feels impossible.One way to do this is through attribution—the process of figuring out which touchpoints or platforms get credit for driv...
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Season 2
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Episode 54
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41:05
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Revealed: The Black Friday Email Strategy That Will 2X Your Revenue
Omer Hazer from Atlas Ventures is here to break down the exact strategy he uses for his clients to successfully double their email revenue. Omer breaks it down step-by-step so you can cut and paste it directly into your business.
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Season 2
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Episode 53
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45:48
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3 Actionable Ways You Can Start Using AI In Your Business
Mike Rhodes recently exited his Google Ads Agency and now spends his time playing with AI - he's here to chat you through some super fun and easy ways you can start thinking about using AI, without it feeling overwhelming and scary.Afte...
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Season 2
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Episode 52
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44:08
SEO Quick-Wins for Shopify Sites To Get Free Traffic
Benjamin Gold is a serial eComm entrepreneur, investor and agency-owner and he is here to tell us why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid adsHe drops some huge nuggets on the call ...
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Season 2
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Episode 51
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29:41
How to bridge offline and online sales with Kait Stephens
If you sell your products in retail and have been wondering how to connect better with those customers - you are in luck. This week we have Kait Stephens here to talk to us about a new technology that allows you to get those mysteries retail sh...
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Season 2
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Episode 50
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30:42
My Story - How I went from Kiwi Backpacker to 7 Figure Agency Owner
For the first time ever - a solo episode from me - here to tell you my story of how I got here! From random grad jobs, to lots of travel, and then being forced into entrepreneurship at 7 months pregnant - here is my no-holds-barred sto...
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Season 2
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Episode 49
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23:00
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How To Get Your Products Featured in Christmas Gift Guides
Rosie Davies Smith is back by popular demand to share all the PR secrets on how to get your product into Christmas gift guides this year- Rosie is the founder of PR Dispatch - a PR platform supporting over 350 product-based businesses.In...
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Season 2
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Episode 48
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23:59
Ace Financial Planning & Management for your Ecom Brand With Jarrod Souza
Let’s get down and dirty with your numbers - with finance maestro and founder of CFO expertise (Now Rebranded as DTC wealth) Jarrod Souza. Jarrod is here to shed light on how you should handle your finances - especially if you plan on an ...
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Season 2
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Episode 47
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33:27
The Secret Sauce to Double your CRO With Will Lawrenson
This week we are joined by Will Lawrenson, CEO of Customer Who Click! Startup marketer turned CRO specialist, Will, shares all the details on how to optimise your business for a better CRO. In this episode, we talk about- <...
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Episode 46
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43:33
Ecomm Growth Secrets - What Sets Apart a Scalable Ecomm Brand?
This episode is a recording of a recent workshop we gave - covering the four powerful changes you can make in your eComm marketing strategy to help you turn a corner in your growth. We delve into what separates e-commerce brands tha...
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Episode 45
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32:47
Crack The Code To Getting The Perfect Investor With Andrew Leahy
This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand!In this week’s episode we cover-<...
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Season 2
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Episode 44
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33:21
How to Make $350k a Month with TikTok Shop - with Jordan West
Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, <...
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Season 2
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Episode 43
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44:28
All Things Shopify with Clayton Bates
Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: Common mistakes people make with ShopifyT...
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Season 2
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Episode 42
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26:19
Email Flow Strategy to Double Your Revenue with Mo Magdy!
Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue.This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using...
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Season 2
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Episode 41
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28:15
What Your Customer Wants But Can’t Tell You with Melina Palmer
Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to talk about how behavioural economics affect your business and consumer psychology. Secrets of...
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Season 2
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Episode 40
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30:23
Good to Great: Key shifts to take an eCommerce brand to 8 figures in 2024
Something a little different this week - a fireside chat between Webtopia’s CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand.
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Season 2
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Episode 39
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27:55
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Organic Social ROI - How to Win at Social by Measuring What Matters
This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real...
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Season 2
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Episode 38
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31:15
Revolutionizing Retention: Decoding the Customer Lifecycle with Alex Greifeld
With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. In this episode, we dive deep on topics of- <...
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Season 2
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Episode 37
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35:13
How To Sell Hamburgers for $214 with Pricing Psychology Expert Melina Palmer
Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to blow our minds with insight into the way we price products. Her new book - The Truth About Pricing is...
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40:30
Ads Unleashed: Barry Hott's Recipe for Creative that Stops People in Their Tracks
With more than half a BILLION in ad spend under his belt - Barry Hott knows a thing or two about making ads that convert. In this episode he dishes the dirt on both his unique approach to Ugly Ads and how he structures ad accounts to give the a...
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Season 2
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Episode 35
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43:27
The Marketing Framework behind a $150M Agency - Hawke Media CEO Eric Huberman
This week I sat down with one of the sharpest minds in marketing - Hawk Media CEO Eric Huberman, Hawke Media is now valued at over $150 million, and one of the fastest growing marketing agencies in the United States. The three ...
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Episode 34
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32:12
