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eCommerce Impact Podcast
Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
eCommerce Impact Podcast
Geek Out With Us: What's working now on Meta and Google Ads
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Jessie Healy
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Episode 30
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This weeks episode is a special one!
I sat down with the senior media-buyers from Webtopia - to find out what is working now in the ad accounts - stay tuned to find out more on:
- Success we are seeing with Web+Shops Campaigns on Meta
- Demystefying Cost Cap campaigns
- A Tactic for using Bid Caps to speed up ad delivery during a short campaigns
- A strategy for capturing high-quality email audiences - that convert at up to 10%
- How we are testing creative now
- A tip for maximising conversions as the season changes
On the pod was:
Charlotte Sargeant - Head of Paid Social Strategy
Ben Dyer - Head of Growth
Seif Quattan - Senior Paid Social Strategist -Meta
Arun Easwaran - Senior Paid Social Strategist -Google