eCommerce Impact Podcast

Geek Out With Us: What's working now on Meta and Google Ads

September 18, 2023 Jessie Healy Episode 30
Geek Out With Us: What's working now on Meta and Google Ads
eCommerce Impact Podcast
More Info
eCommerce Impact Podcast
Geek Out With Us: What's working now on Meta and Google Ads
Sep 18, 2023 Episode 30
Jessie Healy

This weeks episode is a special one!

I sat down with the senior media-buyers from Webtopia - to find out what is working now in the ad accounts - stay tuned to find out more on:

  • Success we are seeing with Web+Shops Campaigns on Meta
  • Demystefying Cost Cap campaigns
  • A Tactic for using Bid Caps to speed up ad delivery during a short campaigns
  • A strategy for capturing high-quality email audiences - that convert at up to 10%
  • How we are testing creative now
  • A tip for maximising conversions as the season changes

On the pod was:
Charlotte Sargeant - Head of Paid Social Strategy
Ben Dyer - Head of Growth
Seif Quattan - Senior Paid Social Strategist -Meta
Arun Easwaran - Senior Paid Social Strategist -Google

Show Notes

This weeks episode is a special one!

I sat down with the senior media-buyers from Webtopia - to find out what is working now in the ad accounts - stay tuned to find out more on:

  • Success we are seeing with Web+Shops Campaigns on Meta
  • Demystefying Cost Cap campaigns
  • A Tactic for using Bid Caps to speed up ad delivery during a short campaigns
  • A strategy for capturing high-quality email audiences - that convert at up to 10%
  • How we are testing creative now
  • A tip for maximising conversions as the season changes

On the pod was:
Charlotte Sargeant - Head of Paid Social Strategy
Ben Dyer - Head of Growth
Seif Quattan - Senior Paid Social Strategist -Meta
Arun Easwaran - Senior Paid Social Strategist -Google