eCommerce Impact Podcast

Unlocking the eCommerce Treasure Trove: AI, Conversion, and Customer Psychology with Eric Melchor

September 26, 2023 Jessie Healy Season 2 Episode 30
Unlocking the eCommerce Treasure Trove: AI, Conversion, and Customer Psychology with Eric Melchor
eCommerce Impact Podcast
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eCommerce Impact Podcast
Unlocking the eCommerce Treasure Trove: AI, Conversion, and Customer Psychology with Eric Melchor
Sep 26, 2023 Season 2 Episode 30
Jessie Healy

This week, join us as we take a deep dive into: 


  • How to maximize average order values
  • The biggest conversion rate optimization mistakes - and how to avoid them
  • How you can review and edit AI-generated content via Optimonk
  • How user-centric feature development can help identify features that resonate with your users
  • Tackling CRO and Facebook ads challenges
  • Understanding the difference between zero party and first party data
  • Effective ecommerce strategies - email marketing, product videos, and live demonstrations


Hungry for more ecomm insights? Check out Optimonk’s incredible resource library at https://www.optimonk.com/templates/use-cases


Follow Eric on LinkedIn-  https://www.linkedin.com/in/ericmelchor/



Show Notes

This week, join us as we take a deep dive into: 


  • How to maximize average order values
  • The biggest conversion rate optimization mistakes - and how to avoid them
  • How you can review and edit AI-generated content via Optimonk
  • How user-centric feature development can help identify features that resonate with your users
  • Tackling CRO and Facebook ads challenges
  • Understanding the difference between zero party and first party data
  • Effective ecommerce strategies - email marketing, product videos, and live demonstrations


Hungry for more ecomm insights? Check out Optimonk’s incredible resource library at https://www.optimonk.com/templates/use-cases


Follow Eric on LinkedIn-  https://www.linkedin.com/in/ericmelchor/