eCommerce Impact Podcast
Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
eCommerce Impact Podcast
The Email Playbook for Black Friday and Peak Season
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Jessie Healy
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Season 2
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Episode 32
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This week, I sat down with Webtopia’s very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets.
In this episode you will learn:
- The optimum to start sending out Black Friday emails
- How to segment your email list for peak season success
- How to approach strategy for different segments of your email list
- How to attain more deliverability during the Black Friday period
- How to execute early access to your Black Friday deals
- How your flows should change during Black Friday
- Our optimum sending schedule for Black Friday weekend.
- How to tackle Cyber Monday