eCommerce Impact Podcast

The Email Playbook for Black Friday and Peak Season

October 31, 2023 Jessie Healy Season 2 Episode 32
The Email Playbook for Black Friday and Peak Season
eCommerce Impact Podcast
More Info
eCommerce Impact Podcast
The Email Playbook for Black Friday and Peak Season
Oct 31, 2023 Season 2 Episode 32
Jessie Healy

This week, I sat down with Webtopia’s very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets. 

In this episode you will learn:

  • The optimum to start sending out Black Friday emails
  • How to segment your email list for peak season success
  • How to approach strategy for different segments of your email list
  • How to attain more deliverability during the Black Friday period
  • How to execute early access to your Black Friday deals
  • How your flows should change during Black Friday
  • Our optimum sending schedule for Black Friday weekend. 
  • How to tackle Cyber Monday
Show Notes

This week, I sat down with Webtopia’s very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets. 

In this episode you will learn:

  • The optimum to start sending out Black Friday emails
  • How to segment your email list for peak season success
  • How to approach strategy for different segments of your email list
  • How to attain more deliverability during the Black Friday period
  • How to execute early access to your Black Friday deals
  • How your flows should change during Black Friday
  • Our optimum sending schedule for Black Friday weekend. 
  • How to tackle Cyber Monday