Revolutionizing Retention: Decoding the Customer Lifecycle with Alex Greifeld

With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. 

In this episode, we dive deep on topics of- 

• Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase
• Why your strategy should be different for loyal customers vs new customers 
• Strategies to convert a one time customer into a loyal customer
• How 50% of the loyalty is built before first-time purchase via brand marketing
• How promoting best sellers on your most expensive channels lift your conversation rate 
• The 30 first golden days of communication: Period to retain more customers
• What mistakes brands make which don’t help customer retention 
• What metrics to use for brands to check their retention strategies 
• Strategies for direct mail for ecomm brands 
• Mistakes commonly made during loyalty programs 
• How to strategically approach your retention in 2024

Find Alex Greifeld on - 

https://nobestpractices.co/

https://twitter.com/heyitsalexP

http://nobestpractices.co/newsletter/