eCommerce Impact Podcast
Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
eCommerce Impact Podcast
The Marketing Framework behind a $150M Agency - Hawke Media CEO Eric Huberman
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Jessie Healy
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Episode 34
This week I sat down with one of the sharpest minds in marketing - Hawk Media CEO Eric Huberman, Hawke Media is now valued at over $150 million, and one of the fastest growing marketing agencies in the United States.
- The three most important principles of marketing : Awareness, Nurture and Trust
- The two main reasons a business will fail
- The most important elements of trust-building in marketing and how you can achieve them.
- Why you should never build a business targeting a customer with no money!
- Building a business for enterprise value vs sustainable business: what should you aim for
- How to know if you have a product - market fit
Find Erik on LinkedIn : https://www.linkedin.com/in/erikhuberman/