eCommerce Impact Podcast
Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
eCommerce Impact Podcast
How To Sell Hamburgers for $214 with Pricing Psychology Expert Melina Palmer
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Jessie Healy
Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to blow our minds with insight into the way we price products. Her new book - The Truth About Pricing is out next month and explains the neuroscience of consumer behavior and how we can use it to improve pricing, increase sales and create better “brain-friendly” messaging about our prices.
- How traditional pricing advice ignores psychology and creates overwhelm
- Why most buyers don't actually make decisions based on price
- How the brain makes decisions, and why is this important when it comes to pricing
- The difference between a value business and a quality business and why it is important to decide which one you are.
- How status quo bias and loss aversion affect business owners when they are making decisions around pricing
- How brand owners fall into a trap of me-too pricing and how you can avoid it
- Choice architecture and some of the practical ways that this can be applied to pricing for ecommerce product brands
- What are ‘nudges’ and why they are important
- What is the best number to end your prices with?
To hear more from Melina follow her at @thebrainybiz pretty much everywhere (also “Melina Palmer” and “The Brainy Business” on LinkedIn). Follow #TruthAboutPricing to connect and see insights from others. Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie