eCommerce Impact Podcast
Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
eCommerce Impact Podcast
Revolutionizing Retention: Decoding the Customer Lifecycle with Alex Greifeld
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Jessie Healy
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Season 2
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Episode 37
With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing.
In this episode, we dive deep on topics of-
- Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase
- Why your strategy should be different for loyal customers vs new customers
- Strategies to convert a one time customer into a loyal customer
- How 50% of the loyalty is built before first-time purchase via brand marketing
- How promoting best sellers on your most expensive channels lift your conversation rate
- The 30 first golden days of communication: Period to retain more customers
- What mistakes brands make which don’t help customer retention
- What metrics to use for brands to check their retention strategies
- Strategies for direct mail for ecomm brands
- Mistakes commonly made during loyalty programs
- How to strategically approach your retention in 2024
Find Alex Greifeld on -
https://twitter.com/heyitsalexP
http://nobestpractices.co/newsletter/