eCommerce Impact Podcast
Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
eCommerce Impact Podcast
Organic Social ROI - How to Win at Social by Measuring What Matters
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Jessie Healy
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Season 2
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Episode 38
This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to get results.
This is what we cover:
- How to measure ROI of your organic social - without the manual labour
- Why addressing a specific passionate crowd of people bring you the most conversions
- Why is tooling so important to take away from all the manual work
- What are the best social channels and formats best for an e-commerce business
- Winning strategies to use on Pinterest for eComm
- How to fill your content calendar
- Which social channels should new brands focus on
Find Emeric on LinkedIn- https://www.linkedin.com/in/ernoult/