eCommerce Impact Podcast
Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
eCommerce Impact Podcast
What Your Customer Wants But Can’t Tell You with Melina Palmer
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Jessie Healy
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Season 2
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Episode 40
Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to talk about how behavioural economics affect your business and consumer psychology.
- Secrets of the brain that are most relevant to e-commerce
- How the brain works and how it can be applied to your marketing
- Why knowing how to communicate with your customers is a game-changer
- User-buyer psychology to get more sales
- How can you apply behavioural economics to make your website and ads perform better
- Where do you begin to learn about consumer psychology
- 16 concepts to apply behavioural economics to your eCommerce business
- Why is framing your offer is important for marketing
- What is priming and why is it important for brand-building
- What is the peak-end rule in marketing?
- How choice architecture impacts your e-commerce business
- Fun idea to tackle your 404 errors page
Find Melina -
Website : thebrainybusiness.com / @thebrainybiz
Try before you buy : Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie