eCommerce Impact Podcast
Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
eCommerce Impact Podcast
Email Flow Strategy to Double Your Revenue with Mo Magdy!
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Jessie Healy
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Season 2
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Episode 41
Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue.
This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flows
- What is an email flow
- How to segment your email list better
- How to send fewer campaigns and still hit the growth goals
- The five main email flows that an e-commerce company should have
- Detailed 5 email welcome and post-purchase flow structure
- Why is it important to test different offers to figure out which ones convert best.