Email & SMS Automation: How to Drive More Sales and Keep Customers Engaged with Jesse Kay Artwork

eCommerce Impact Podcast

Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com

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eCommerce Impact Podcast

Email & SMS Automation: How to Drive More Sales and Keep Customers Engaged with Jesse Kay

March 18, 2025 • Jessie Healy • Season 2 • Episode 57

Want to boost revenue without increasing ad spend? Jesse Kay from VYBER Media breaks down the most effective email and SMS automation strategies for eCommerce brands.

Learn how to:

Keep customers engaged with personalized content
Increase conversions with smart segmentation
Use SMS strategically without annoying your audience
Build automations that generate revenue while you sleep

If you're still sending one-size-fits-all emails, this episode will change the way you think about retention marketing.

Timestamps:
[00:00] Intro to Jesse K and VYBER Media
[03:20] Why segmentation is the key to higher email revenue
[08:15] How to create engaging content beyond product promos
[12:30] The right way to scale email frequency without increasing unsubscribes
[18:45] SMS best practices: When and how to use it effectively
[24:10] The most profitable automation flows every brand should have
[30:00] Loyalty programs and micro-influencers: Unlocking hidden revenue
[36:40] The role of founders in email marketing—should they be the face of the brand?

Resources & Links:
Connect with Jesse Kay: VYBER Media
Email Jesse: jesse@vybermedia.com
Follow Jesse K on social media