Confidently Beautiful with Ciera

Mothers in Business Series: Social Seller Success with Emilee Roberts

Ciera Episode 55

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This episode empowers mothers striving to balance business aspirations with family life, spotlighting Emilee Roberts’ journey as a mompreneur. Emilee shares her experiences, challenges with identity and imposter syndrome, and practical advice on managing time while pursuing dreams.

• Introduction to the podcast and new series celebrating mompreneurs
• Emilee Roberts discusses her journey into entrepreneurship
• Overcoming the challenges of motherhood while running a business
• The struggle of defining oneself in the social media landscape
• Addressing and overcoming imposter syndrome
• Importance of understanding personal pillars for confidence
• Strategies for finding balance in a chaotic lifestyle
• Using a color-coded calendar for effective time management
• Encouraging advice for mothers wanting to chase their dreams

Connect with Emilee on Instagram: @emileeroberts11

Connect with Emilee on Facebook: Inside Out Beauty

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Connect with Ciera on Instagram @confidentlybeautifulpodcast

Ciera:

you're listening to confidently beautiful with Ciera a podcast to help you stay confidently beautiful, because we all have confidence inside us. We just need to bring it out and I'm here to show you how body image, dreams, parenting, style, personality and more here we cover it all. Get ready to stay confidently beautiful. Do you have an inspiring story of confidence? Whether you've overcome a limitation, rediscovered yourself after a loss, or built confidence through something as simple yet super powerful as gardening, I want to hear from you, or maybe you know someone whose journey would inspire others. I'm looking for real, relatable stories to feature on the Confidently Beautiful podcast. Let's celebrate the beauty of confidence in all its forms. Email me at confidentlybeautifulwithciera@ gmail. com and let's chat about sharing your story with my incredible community. I can't wait to hear from you.

Ciera:

Welcome to another inspiring episode of the Confidently Beautiful podcast. I am Ciera and today I am thrilled to introduce a brand new series that's really close to my heart. This series is dedicated to celebrating and spotlighting mothers who own businesses, women who have taken the leap to build their dreams while navigating that beautiful, chaotic world of motherhood and all the other responsibilities life throws our way. Starting and running a business is no small feat, but doing it while balancing the business of motherhood. That takes a special kind of strength, resilience and, of course, confidence, because we wouldn't be here on the Confidently Beautiful podcast without talking about confidence. In this series, we'll dive into stories of incredible women who I know personally, who've not only pursued their passions, but they've done it with such grace and grit and a whole lot of love, and they are some of the best moms that I know. We will explore how they found their courage to start, the lessons that they've learned along the way, and how they managed to prioritize their families while building thriving businesses. Now, that doesn't mean that they are perfect. That doesn't mean that we can just idolize them, because I know that they are not perfect, but they, their failures and their desires to try is what inspires me, as a mom and a business owner, to keep going. So, whether you're a mom with a business idea, or you just are somebody with a big dream that you just want to try something, or an entrepreneur that's looking for a little bit of inspiration, or maybe you're just curious about how people like these powerhouse women make it all work, then this series is for you. So grab a drink, find a cozy spot. Maybe plug in those AirPods while you're listening to your kids play, and let's get ready to be inspired by real conversations with real people, and they will give some actionable advice and really heartfelt stories that will prove that it is possible to build a life and a business that you love, and all of this can happen while still being an amazing mom and letting your family know that you adore them, and you can still chase your dreams at the same time. Let's dive in.

Ciera:

This week, we will be hearing from the beautiful Emilee Roberts. She is a mother who I admire. She is a business owner who I strive to be like. She's incredible, she is funny, she is a go-getter, she is inspiring and she will help you to know how loved and admired you are by everyone in your life. She makes you feel special and when you walk into the room and you see her, her smile will light up and it will just light you up inside. So she is one of my favorite people. So, without further ado, let's hear it for Emilee Roberts. Thank you, emily, for being with us on the podcast. I am so excited to be talking to you, as we are talking about moms, and especially moms who run a successful business and try and balance that like hard mom life between running a business and also feeling like a confident mom. So do you want to just tell our listeners a little bit about yourself, what business you have, how long you've been doing it, and just a little bit about you?

Emilee:

Yeah, so I have four kids. My oldest is almost 11 in a couple of weeks and then number two is nine, three is six and my baby is four. And I measure like how old my business is based on my kids because I really kind of started it when, right before, like a month or two before, I delivered my second baby. So I have been just working for myself for about just over nine years and that's, you know, been one of the coolest blessings that I have ever experienced.

Emilee:

I, from the time I was the littlest girl, like I remember going to kindergarten career day and when we were supposed to dress up as what we wanted to be, I dressed up as my mom. I just wanted to be a mom. For as long as I can remember, that is all I have ever wanted to be. And then when I graduated high school, I went to college and got my degree in elementary education and I was applying for my first job as a teacher at the same time that I found out I was expecting my first baby. Kind of panicked because I'm like at first I don't know how to be a mom, don't know what I'm doing, also really don't know how to be a teacher and I was really afraid of overlapping those two things. So I just stayed home, and I've been very blessed to be able to stay home.

Emilee:

And as I did that though, I I did start feeling like this longing, this pull, this draw, this like hunger for something that I could be doing with my time. I started realizing like every single one of my goals was all about another person, my toddler, like let's, let's help you walk, let's help you talk, let's help you do, hit all these milestones, and those were important. I don't want to take away from that at all, but like it was completely consumed me and I stopped. The problem wasn't that I was consumed with that, the problem was that I was no longer looking to progress in myself in any way, shape or form. So as I, as I kind of found this opportunity to work in network marketing and to start my own business there, I jumped at it, not having any experience, I had no knowledge, I had no business starting a business. I just kind of did it anyway.

Ciera:

I was just talking to Seth about it, about something really similar to that, about how I just want like I'm a lot like you where I just wanted to be a mom, I just want to be home with my kids. But I want that thing that like I feel like I can like progress and like I can have like a really big project that I'm like excited to be working on and can do it like on my own time and like separate away from every normal, normal day life, you know, but something that is exciting to me to feel like I'm like moving forward. So I can totally relate to a lot of what you just said. What do you consider yourself? Do you consider yourself an influencer, a network marketer? How would you label yourself?

Emilee:

Okay, this kills me, because I just was talking to my husband about this. We talk this is a constant conversation actually and I tell him all the time I'm like he calls me an influencer and I'm like you, you've got to knock that off because I don't know why. But I'm like I don't. I don't think I really want to be labeled like that. I don't think that's really what I want my job title to be.

Emilee:

I, when people ask me I, I tell them I'm a social seller. I like to share my favorite things and and social media has opened that up for me to do it for my house, with my kids and on my own time and my own schedule. And um, but like Ben Ben doesn't, that's my husband. He doesn't quite get why I would not want to be called an influencer and I just feel like I don't know at why I would not want to be called an influencer and I just feel like I don't know. Number one I feel like I absolutely cannot claim that, because those are the people who I fangirl over, first of all and second of all. I just like they check a lot of boxes that I still have unchecked. But I'm so social social seller, I guess is what we're gonna call me.

Ciera:

That's good, I love it. Okay, so we know a little bit how you got started, kind of a little bit of what you do. Can you tell us what's one thing that scared you that you had to overcome? I mean, you've had nine years of experience and you just like narrow it down to like one thing that maybe has like really terrified you that you feel like you have overcome. Yeah.

Emilee:

You know, I feel like we just kind of talked about it and I'm obviously still working on that and that is that imposter syndrome, that feeling of well, I, I'm not allowed to be, that I get really still like I'm still working on this, especially with with our families, like when, when people want to talk to me about what I do or my, I have family around, I get really worried about what I do. Or I have family around, I get really worried about what they think and I just, I don't know, I'll hesitate, I feel inadequate, I feel just not enough. You know, I think that's going to be a constant battle for the rest of my life, partly because I am a ridiculous perfectionist and I need to cut that out. But also, you know, those people who matter the most, like I, really, I really do care what they think. I think, at the end of the day, the way that I face that the best and as my strongest, most confident self is, I have to always go back and remind myself the thing that matters the very most.

Emilee:

Number one, it's what I think and how I feel. Number two, how my heavenly father and savior think of me, and they know my heart, they know my intentions and I can't fool anybody there. And number three is my husband. And so you know, between those three pillars, those are the things that I really try to keep myself rooted in and supported by those three things. And you know, I always have to have this little reflection moment where I'm like, okay, let me just regroup, take a deep breath, how do I feel about those three pillars? And you know, if I, if I need to make some adjustments, I'll make some adjustments, and and if I feel I'm pretty good, then I can, you know, block out the noise and block out my doubts. And you know I'm good to go for another little bit. Obviously, like inevitably, it all comes back. It's a kind of a hamster wheel, I guess, and it just it will reoccur occasionally. But those are my things that I try to do to regroup, regather and just kind of keep myself grounded.

Ciera:

That's so good. Thank you for sharing that. I really love that. I think that if all of us could find like whatever like our pillars are like, how much that would help. Like whatever area of our life of us could find. Like whatever like our pillars are like, how much that would help, like whatever area of our life, if we could just like stay grounded, because it might be different for everyone, like everyone's pillars may be different, but you know, three and like that can just like bring you back to like not being overwhelmed with everything, Cause there is so much noise.

Ciera:

There's so much noise out there. Yeah, how do you, how do you balance having your kids and your work and and all of the things like, how do you, how do you even do this?

Emilee:

Okay, well, it's not always balanced and that, I think, is the most important thing that I've had to learn is like what feels balanced today might not be what is balanced for me tomorrow, and I really have to shift things around and be willing to be flexible, be willing to make adjustments and pivot love friends, and all I can hear when I say pivot is Ross, like, I just have to, I have to be willing to do that. Um, I mean, I've I've do a lot of on with social. I do like live videos and you know making content. Several times I've been in my bathroom doing videos and like live videos that you can't edit. And Max, my four year old, will come in and go to the bathroom by me and it's like you can't see him, but everybody can hear him tinkling in that toilet. Can't see him, but everybody can hear him tinkling in that toilet, and then everybody can hear the flush and I'm just like, oh, my actual goodness sakes, that's happening to me. So you know like those things happen for sure. But something that really does help me is I've I've had to figure out ways to schedule and to have some structure and systems that I plug into, and I think those. Just like the pillars can look different for anybody or for everybody, those systems can look different for everybody too. Um, I, I use my Apple calendar on my phone.

Emilee:

I used to be like strictly pen and paper in a planner where I could write it down physically, and I found that that I didn't love not always having access to my planner. So I one year I just didn't buy a planner and that was like wild and I started using my phone and then I fell in love with that. I didn't think I would, I thought I would resist it, but I wanted to just try it and now I love it. I have my calendar synced with my husband so we can both see when either one of us updates things. I have it color coded so I can see like these one of us updates things. I have it color-coded so I can see like these are the things for my kids, these are the things for me, these are the things for like me personally, and then my, my work and my business is a different color. Um, ben, my husband, his stuff is all certain colors, so I have it color coordinated, which helps me stay a little bit more organized, but also the thing that having a calendar does for me is I can actually see visually my time.

Emilee:

I think a lot of us think and we tell ourselves I just don't have any time, I have no time for this. But when I see my time in front of my eyes, how I am using it, how I am spending it, how I am, you know, budgeting my time, when I can see that, it shows me number one I really, I really do have more time than I think I do. It's just am I wasting it or am I using it productively? And so I really enjoyed and thrive when I have a calendar that I simply plug into and I also down like once a week and make sure my calendar is up to date. A lot of the events on my calendar, like taking my daughter to dance there's alarms built into that calendar that give me little notifications and don't let me forget things and and like to go along with that.

Emilee:

I've having this calendar, like I said, my my personal life, my kid's life and like my business stuff is all different colors. That allows me to also set boundaries there, like when I'm working, even if it's like 30 minutes, 60 minutes I am working, and then when I'm not, I'll like set it aside. And heaven forbid I say that with quotation marks, like something doesn't get done or I didn't finish the task. And heaven forbid I say that with quotation marks, like something doesn't get done or I didn't finish the task. That's okay, it'll always be there. But my like, when I'm using my time the way that I said and I have like that integrity to myself, like I do what I say I was going to do, I'm a better mom, I'm a better businesswoman, I'm a better wife, I'm a better me because I had some like I maintained that integrity to myself really good.

Ciera:

I, you and I think so much alike, like we were like everything you're saying love it yes, yes, um. And so I just think one thing I also have the color coordinated calendar, you know, and I have, you know, color coordinated for all. I know it like makes me so giddy inside. It's like I'm just like such a weirdo with when it comes to planning my husband always makes me weird together.

Ciera:

It's fine. But, um, I think for one thing but I love that you said that you can see your time. You can see like, oh, I actually have more time than I thought. But I think also for me, like with that balance, like I can also easily see like, oh, wow, I'm putting way too much time into like this thing and I really should be spending more time here. Like I don't have enough of this color, I need more of this color, and like you know, and so like that's really helpful for me visually to see. I love that.

Ciera:

I would imagine that the piece of advice that you would give someone is to plan and to use a calendar and to kind of know what they're doing with their time. Is there any other piece of advice that you would give a busy mom who maybe has like this desire to start something like whether it's like a really big goal I know you're a runner, so if they're like I really want to put in the time to train for a marathon or I really want to start this cake business or whatever it is that they're wanting, like what would be like your one piece of advice to give someone to just go for it and be confident to try?

Emilee:

I really thought about this one. This was the question that you prepped me with that I put the most thought into, and the thing that I would say to them is if you are a mom, I want you to think about how the advice that you would give your daughter maybe you have a daughter or a son. If you don't have a daughter, that's okay, one of your children. I have a daughter, I have one. How would I talk to her? What would I tell her? Would I breathe belief into her and positive affirmations and you go. I don't think you can do that. No, I actually don't think that that's a good idea. Oh no, don't try. Don't try something new. I would never say that, but I think we find ourselves saying that to ourselves, right?

Ciera:

I do.

Emilee:

To me all the time. I find myself like the way I talk or even think in my head. I'm like I would never say that out loud to my daughter. I would never. So, whatever you're looking at doing, whatever goals you're pursuing or striving to reach, talk to yourself the same way you would encourage or coach your daughter or your child. What would you say to them? How would you want another person to speak to them and then speak to yourself that way? Do you want to run a marathon? If you want to, you know. Start a business. If you want to do whatever it is that you can possibly dream, talk to yourself the way you would talk to your child and then just go for it.

Ciera:

That's really good, such good advice. Thank you, um. Where can people connect with you and find you online?

Emilee:

I am on Instagram and Facebook. I am too old for Tik TOK apparently.

Ciera:

Oh my, it's fine oh, my, it's fine.

Emilee:

So on instagram I am uh, my handle is emileeroberts11 it's so lame because it's my email from when I got married. It's fine. My name is spelled e-m-i-l-e-e, it's all. I always have to explain that too. And then I'm on facebook. Um, my business page is Inside Out Beauty by Emilee Roberts, so I would love to connect with anybody there and bring them into my little spaces.

Ciera:

I will include those in the show notes so people can click on those. Um, but I just love you. Emilee is like my. All of this that I am doing has like stemmed from Emilee and so it's stemmed from you and I so like you will forever and always like be somebody that I just love and adore and really look up to and really admire. So thank you.

Emilee:

I feel the very same about you.

Ciera:

I truly love you so very much well, you've given me the strength and the courage to try and I appreciate that so much.

Ciera:

So thank you for sharing a little bit of your story and I hope that our listeners could find a little bit of that courage that you have and to just try it. And just I love what you shared Like it's still a constant struggle for you Nine years later, like it's still something that you struggle with, to like gain that confidence, and I think that's something so important to know like we can be confident people, but not like totally put together, like we don't have to have it all, like we're continuing to be a work in progress for the rest of our lives. And so I love that you shared that and that you were open enough to share like your your struggles and like the things that you go through. So thank you for sharing, thank you for letting me, thanks for listening Connect with me on Instagram @ confidently beautiful podcast and share this episode with someone in your life who could use a little reminder of just how amazing they already are. Stay confidently beautiful.