Marketing In Minutes
Marketers are busy people (we know them because we are them). As the world of digital marketing and growth strategy is ever-changing, we've got your back. We're here to help you keep up with everything from "What's up with Google's latest update?" to "What is RevOps?". Listen to Marketing in Minutes every weekday for quick, easily digestible digital marketing updates, tips, and tricks!
Episodes
131 episodes
Why Are Traditional GTMs Dying?
Do you want to discover innovative ways to stay ahead in today's dynamic market and unlock your growth potential? Join us in this podcast episode with marketing pro, Matthew Bolian, as we unravel the reasons behind the decline of traditional go...
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Season 1
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Episode 132
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10:52
HubSpot CRM vs. Other CRM Platforms: Which is Better & Why?
In this podcast, Matthew Bolian compares the HubSpot CRM and other CRM platforms, exploring their respective strengths, weaknesses, and unique features to determine which one reigns supreme and is best for your business and why.
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Season 1
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Episode 131
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11:16
Demand Generation vs. Demand Capture: What's the Difference?
We're thrilled to have Matthew Bolian, Supered's Co-Founder & CEO, on the podcast this week! In this episode, we discuss Demand Generation and Demand Capture. What's the difference between the two, anyway? Let's dive in!
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Season 1
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Episode 130
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10:58
Do You Really Need a New Website, or Something Else?
The digital landscape is constantly evolving. In today's world, if you don't have an effective website, you can essentially kiss success goodbye. Join us for a conversation with Project Manager, Josh Sanders, as we explore the need for a new we...
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Season 1
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Episode 129
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14:34
WTH Is an API Integration?
What the heck is API? If you've been hearing this acronym thrown around recently and you feel like you're in the dark, we're here to help. On this episode of Marketing in Minutes we give a general overview of this topic and show you how you can...
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Season 1
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Episode 128
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16:01
Which Marketing Attribution Model Should I Use?
What are the common types of Marketing Attribution Models? How can I select the most suitable marketing attribution model for my business? If you're asking yourself these questions, you're in the right spot. Listen in to Spencer Thomas, our Dir...
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Season 1
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Episode 127
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12:52
What Is HubSpot Smart Content, and How Does It Work?
The HubSpot platform consists of a vast collection of high-quality tools and programs, such as HubSpot Smart Content. Join us for this episode where our HubSpot Account Manager, Zach Bischmann, gives us the inside scoop on this fabulous program...
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Season 1
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Episode 126
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10:45
Is AI REALLY Taking Over the World?!
With AI technology on the rise, more and more ways are coming out that businesses can leverage their power. If you’re new to the world of AI, you might not know where to begin – this podcast is for you! Our Project Manager, Josh Sanders...
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Season 1
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Episode 125
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22:11
How Do I Optimize Social Media Ad Campaigns for Better Results?
Sometimes social media advertising can feel like the wild west. But when used properly, social media advertising can do a lot to boost your brand awareness and can even deliver more of the targeted leads right to your website. If aren't...
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Season 1
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Episode 124
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14:05
What Do I Need to Know About Growth-Driven Website Design?
What is growth-driven website design, and how does it differ from traditional web design? We’ve got this inside scoop! In this podcast, we’ll discuss this valuable topic, including how a business can implement a growth strategy for its website....
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Season 1
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Episode 123
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12:06
How Do I Obtain and Assess Customer Feedback in HubSpot? With Zach Bischmann
In the world of marketing, customer feedback is paramount. It lets us know what we're doing right and what we can improve on. Is there a way to obtain and assess customer feedback in HubSpot? Yes! Zach Bischmann is here to tell us all about it....
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Season 1
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Episode 122
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11:42
How Can I Identify My Most Valuable Leads in HubSpot? With Zach Bischmann
Lead scoring is the process of assigning value to each lead you generate. Want to learn more and discover how this process can benefit you? Tune in to hear our HubSpot Account Manager, Zach Bischmann, tell you everything you need to know. <...
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Season 1
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Episode 121
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11:37
What's the Difference Between a Sequence and a Workflow in Hubspot? With Zach Bischmann
A fantastic benefit of HubSpot is that many automation tools are offered to streamline daily activities, such as sequences and workflows. But what's the difference between sequences and workflows, and how do they work? Our very own, Zach Bischm...
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Season 1
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Episode 120
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10:53
119: How Do I Build a Cohesive Brand Strategy? With Ryan Hornack
For some, it’s difficult to see how branding can impact overall business success because it’s challenging to attribute measures to specific growth points. But Ryan Hornack knows the impact of cohesive brand strategy and how it can skyrocket a b...
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Season 1
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Episode 119
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14:10
118: How Do I Know When It's Time to Rebrand? With Ryan Hornack
Rebranding creates a new look and overall vibe for an already established brand or company. Investing in a refresh like this can make all the difference for your growth!If you’re wondering if it’s time for your company to rebrand, Ryan ...
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Season 1
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Episode 118
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10:34
117: What Are the Most Common Branding Mistakes? With Ryan Hornack
When it comes to growing your business, branding is everything. It’s how people recognize and view your business. If you’re worried you might be making some branding mistakes, we’ve got your back. Ryan Hornack is here to walk us through the dos...
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Season 1
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Episode 117
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11:50
116: How Do I Turn Marketing Strategies into Marketing Tactics? With Mary Keough
For some, turning marketing strategies into marketing tactics may seem a little bit like turning water into wine. Luckily, we have a very special guest on the podcast to break down the process for you — Mary Keough, Senior Marketing Strategy at...
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Season 1
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Episode 116
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12:43
115: Should I Use ChatGPT? With Mary Keough
ChatGPT is a new artificial intelligence chatbot computer program that can write “human-sounding answers.” This program has pros and cons, and it might not be right for every business. Senior Marketing Strategist at Gorilla 76, Mary Keough, is ...
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Season 1
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Episode 115
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9:46
114: Are Trade Shows Still Worth the Investment? With Mary Keough
In today’s world, the amount of digital marketing tools seems almost endless. So, is it worth our time to continue attending trade shows? We sat down with Senior Marketing Strategist at Gorilla 76, Mary Keough, to give you the inside scoop.
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Season 1
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Episode 114
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11:55
113: How Do You Build a GTM Strategy? With Barrett King
A go-to-market (GTM) strategy is an action plan that details how your business will reach target consumers and establish a competitive advantage in your industry. Sounds nice, right? Barret King joins us for a third time to walk through steps o...
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Season 1
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Episode 113
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12:54
112: What Are the Best Demand Generation Strategies for B2Bs? With Barrett King
Demand generation is a hot marketing buzzword right now. If you’d like some insight on what it means and how to get started implementing a strategy of your own, this episode’s for you. Barret King is back to give us the details on demand gen st...
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Season 1
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Episode 112
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15:05
111: What Should My Sales Training Include in 2023? With Barrett King
Your sales training shouldn’t look the same as it did a year ago. In today’s evolving market, you’ll need to stay on top of ever-changing best practices, technologies, and sales enablement tools like your business depends on it — because it doe...
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Season 1
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Episode 111
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14:24
110: How Can I Align Product Marketing and Sales Enablement for Growth? With Justin Graci
Product marketing and sales enablement are two things that can help a sales team thrive. How can you align them to best set your team up for success? Justin Graci wraps up our week with the answer. ...
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Season 1
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Episode 110
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13:13
109: What Are the Best Practices for Sales and Marketing Alignment? With Justin Graci
There’s no doubt about it: aligned teams are awesome teams. 🤝 If you’re looking for help on how to better align your sales and marketing teams for growth, that’s what this episode’s all about. Justin Graci is back to chat with Kolby about what ...
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Season 1
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Episode 109
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11:26
108: What Were the Top New HubSpot Products in 2022? With Justin Graci
It seems like HubSpot comes out with an exciting new product every day. How do you know which ones are most worth looking into? 🤔 We’ve brought the best of the best in to answer that question: Justi...
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Season 1
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Episode 108
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12:49