Amazon Listing Not Converting? Proven Fixes Every Seller Needs

Struggling with an Amazon listing that just won't convert? You're not alone. In this value-packed episode, John sits down with Vincenzo Toscano, CEO of eComcy, to break down the exact, actionable strategies you need to diagnose and fix your underperforming listings.

Vincenzo shares the proven framework his 70-person agency uses to dramatically increase click-through and conversion rates for brands worldwide. We dive deep into the critical role of A+ content, image optimization, and leveraging new Amazon algorithms like Rufus to get your products in front of the right buyers.

Guest:
Vincenzo Toscano, CEO of eComcy
Website: https://ecomcy.com
Book a free consultation: https://ecomcy.com

Connect with Vincenzo on LinkedIn (He's the only one in the industry!)
Connect with Ecomcy on LinkedIn

📩 FREE RESOURCE:
Email business@ecomcy.com and mention "Seller Candy Image SOP" to receive the exact blueprint and procedures eComcy uses to create high-converting images and content!

TIMESTAMPS:
02:17 - The #1 Mistake Sellers Make with Images Now
05:54 - How to Test Your Main Image (The Right Way)
08:57 - Key Elements of a High-Converting Main Image
11:51 - The Best & Most Affordable Tools for Image Testing
12:51 - How to Research Your Audience Using Competitor Reviews
14:21 - Optimizing Your Infographics & Secondary Images
15:45 - Using AI to Fast-Track Your Creative Process
16:34 - How to Get eComcy's Free Image & Research SOPs

KEY TAKEAWAYS:
- Hyper-Specific Imagery is Non-Negotiable: Generic lifestyle shots confuse Amazon's algorithm. Your images must be tailored to a single, specific customer avatar (e.g., a hiker, not just an "active person").
- Always Test Your Main Image: Don't guess, use platforms like PickFu or Product Opinion to test 5-7 images with 200-300 real people to find the winner that drives the most clicks.
- Mine Competitor Reviews for Gold: Your competitors' negative and positive reviews are the best source of intel to understand customer pain points and what benefits to highlight.
- Beware of Non-Compliant Overlays: While infographics with text can boost conversion, using them on your main image is a risk that can lead to listing suppression.

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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